Cronometro Introduce
For serious cyclists and those aspiring to elevate their riding experience in Wisconsin, Cronometro stands as a beacon of excellence in the heart of Madison. More than just a bicycle store, Cronometro has established itself as a true destination for discerning riders who demand unparalleled expertise, meticulous attention to detail, and a commitment to personalized service. This isn't a place where you'll find mass-produced bikes; instead, you'll discover a curated selection of fine bicycles, custom-fitting services that redefine comfort and performance, and a team of specialists whose passion for cycling is as profound as your own.
Cronometro's reputation is built on a foundation of deep knowledge and an unwavering dedication to the cycling community. Whether you're considering a high-end custom-built bicycle, seeking to optimize your current ride's performance through a precision bike fit, or require top-notch repair services, this Madison establishment is equipped to exceed expectations. Their approach is not merely transactional; it's about fostering long-term relationships with riders, understanding their unique needs, and helping them achieve their cycling aspirations.
The experience at Cronometro is often described by customers as "amazing beyond wildest expectations." This sentiment speaks volumes about the level of care and expertise that defines every interaction. From the moment you step through their doors, you are treated with respect and a genuine desire to assist, whether you're a seasoned veteran of the road or contemplating a significant investment in your cycling passion. This personal touch, combined with their technical proficiency, is what makes Cronometro a standout choice for riders across Wisconsin.
In a market often saturated with general sporting goods stores, Cronometro carves out a niche by specializing in what truly matters to dedicated cyclists: quality, precision, and performance. Their focus on high-end bicycles and intricate fitting processes underscores their commitment to providing tools that enhance the joy and efficiency of every ride. For those in Wisconsin who view cycling not just as a hobby but as a serious pursuit, Cronometro offers the resources and expertise to truly excel.
The depth of their service extends beyond simply selling bicycles. Cronometro's specialists are renowned for their ability to fine-tune a bike's geometry to perfectly match a rider's unique physiology, a process that can dramatically improve comfort, power output, and prevent injuries. This bespoke approach to bike fitting is a hallmark of their service, differentiating them from conventional bike shops and solidifying their position as leaders in cycling optimization within Wisconsin.
Moreover, the expertise available for bicycle repair is second to none. Experienced riders consistently rely on Cronometro for their cycle repair needs, trusting the team with everything from routine maintenance to complex overhauls. This trust is earned through consistent, high-quality workmanship and a meticulous approach to every repair, ensuring that bikes are returned in optimal condition, ready for the road.
The customer testimonials paint a clear picture of a business that prioritizes the client's needs above all else. Stories of specialists dedicating hours to a fitting session, even for an older bike, and taking the time to explain intricate details about high-end custom builds, highlight a level of commitment rarely seen. This dedication to education and personalized service ensures that customers feel empowered and informed, making well-considered decisions about their cycling equipment and setup.
Cronometro's presence in Madison means that residents across Wisconsin have access to world-class cycling services right in their backyard. This local accessibility to specialized knowledge and premium products eliminates the need to travel long distances for top-tier bicycle solutions, making it an invaluable resource for the state's cycling community. Their role in bringing brands like Seven Cycles to Wisconsin further enhances this appeal, offering unique opportunities for bespoke cycling experiences.
The ethos at Cronometro is clearly one of service, passion, and precision. Every interaction, every sale, and every repair is approached with the goal of enhancing the customer's cycling journey. This unwavering focus on quality and customer satisfaction solidifies Cronometro’s reputation as the premier destination for serious cyclists throughout Wisconsin, a place where expertise meets genuine care, fostering a truly exceptional experience.
Location and Accessibility
Cronometro is ideally situated at 338 W Lakeside St, Madison, WI 53715, USA. This central Madison location makes it highly accessible for residents across the city and surrounding areas of Wisconsin. Located near the beautiful shores of Lake Monona, the store is easy to find and reach, whether you're arriving by car, bike, or public transport. The convenient street address allows for straightforward navigation, making your visit to this specialized bicycle store as smooth as possible.
The proximity to various Madison neighborhoods means that local cyclists can easily drop off their bikes for service, attend a fitting appointment, or simply browse the selection of high-end bicycles. For those coming from outside Madison, the location is well-connected to major roadways, ensuring a hassle-free journey to experience Cronometro's exceptional services and products.
Services Offered
- Fine Bicycle Sales: Offering a curated selection of high-quality bicycles, including unique and custom brands like Seven Cycles, making them the exclusive Madison dealer for certain premium bikes.
- Precision Bike Fitting: In-depth, multi-hour bike fitting sessions conducted by experienced specialists to optimize riding position, comfort, and performance for both new and existing bikes.
- Bicycle Repair and Maintenance: Superb repair service and expertise from top-notch cycle repair specialists for a wide range of bicycles, ensuring optimal function and longevity.
- Component Sales and Installation: Providing high-end components and accessories, along with expert installation to enhance your cycling experience.
- Custom Bike Consultation and Ordering: Guiding customers through the process of designing and ordering custom-made bicycles, tailored to individual specifications and preferences.
- Expert Advice and Consultation: Offering invaluable insights on bike selection, riding techniques, training, and more from highly knowledgeable and generous staff.
Features / Highlights
- Specialization in High-End Bicycles: Focuses on premium brands and custom-made bikes, catering to experienced riders and those seeking top-tier performance.
- Unparalleled Bike Fitting Expertise: Renowned for their meticulous and comprehensive bike fitting process, which can dramatically improve rider comfort and efficiency.
- Exceptional Customer Service: Consistently praised by customers for personalized attention, extensive knowledge, and a genuine commitment to client satisfaction, often going "above and beyond."
- Experienced Cycle Repair Specialists: Trusted by experienced riders for superb, reliable, and precise repair and maintenance services.
- Exclusive Dealer for Seven Cycles: The only bike shop in Madison where customers can see, touch, and feel Seven Cycles titanium bikes, offering a unique opportunity for bespoke cycling.
- Passionate and Knowledgeable Staff: The team, including key figures like Colin O'Brien and Andrew, are highly respected for their deep expertise and willingness to share knowledge.
Contact Information
Address: 338 W Lakeside St, Madison, WI 53715, USA
Phone: (608) 243-7760
Mobile Phone: +1 608-243-7760
Conclusion: Why this place is suitable for locals
For residents of Wisconsin, particularly those in and around Madison, Cronometro stands out as an exceptional and highly suitable destination for all their serious cycling needs. This isn't just another bike shop; it's a specialist establishment tailored to the demands of experienced riders and those aspiring to truly optimize their cycling performance and enjoyment. The suitability of Cronometro for locals stems from several key aspects that resonate deeply with the Wisconsin cycling community.
Firstly, their unparalleled expertise in **bike fitting** is a game-changer. As evidenced by numerous customer accounts, a fitting session at Cronometro isn't just a quick adjustment; it's a thorough, multi-hour process designed to perfectly align your body with your bike. For Wisconsin cyclists who spend significant time on their bikes, whether for training, commuting, or leisure, achieving optimal comfort and efficiency is paramount. This level of personalized precision, which can transform an uncomfortable ride into an enjoyable experience, is a compelling reason for locals to choose Cronometro.
Secondly, the store's focus on **high-end bicycles** and **custom builds**, including their unique status as the only Madison shop featuring Seven Cycles, means that discerning Wisconsin riders don't have to look outside the state for premium options. If you're investing in a serious road bike or dreaming of a custom titanium frame, having a local expert like Cronometro available to guide you through the process, from initial consultation to the final unboxing, is invaluable. This local access to world-class brands and bespoke services positions Cronometro as a vital resource for the state's most dedicated cyclists.
Furthermore, the **superb repair service** offered by Cronometro's top-notch cycle repair specialists is a critical factor for local riders. Experienced cyclists know the importance of reliable and precise maintenance for their high-performance machines. The trust placed in Cronometro by seasoned riders for their repair needs underscores the quality and dependability of their work. For Wisconsin locals, having such skilled technicians readily available ensures their bikes remain in peak condition, extending their lifespan and enhancing safety on the road.
Finally, and perhaps most importantly, the **exceptional customer service** and genuine passion exhibited by the staff, particularly Colin O'Brien and Andrew, create an inviting and trustworthy environment. As highlighted by customers who received hours of dedicated attention, even for small purchases or inquiries about older bikes, the Cronometro team treats every individual with respect and kindness. This level of personal engagement and willingness to share knowledge, without expecting immediate financial return, builds deep loyalty within the local community. It’s this human connection, combined with their technical prowess, that makes Cronometro not just a business, but a valued institution for Wisconsin cyclists.
Cronometro Photos










Cronometro Location
Cronometro
338 W Lakeside St, Madison, WI 53715, USA
Cronometro Reviews
I purchased my road bike, got a superb fitting, and received superb repair service from Chronometro. These are top notch cycle repair specialists. They sell fine bicycles. Experienced riders rely on this company.
Jul 01, 2025 · Gary RayI have visited Cronometro Bike Shop twice, and each time the experience was amazing beyond my wildest expectations.My first visit was because I thought I might be interested in purchasing a Seven Cycles titanium bike, and Cronometro is the only bike shop in Madison where you can actually see, touch, and feel a Seven bike. I expected to take a look at the display bike and be on my way back home within about 10 minutes. But Colin O'Brien spent at least 45 minutes with me, as if I were the most important part of his day, answering all my questions, telling me why he recommends Seven bikes, explaining the fitting and ordering process for these high-end custom made bikes, and earning my business.My second visit, yesterday, was for an initial bike fitting. Colin had told me it might take 2 hours. He focused his entire attention on me for for 3 hours and 45 minutes. The process was amazing. Starting with my current bike, a 1983 Trek, Colin made modification after modification to the geometry by changing the crank length, handlebar width, seat height, seat fore-aft placement, handlebar height, cleat placement, and some things I'm no doubt forgetting. In the process, he figured out how to remove the quill stem that was frozen in place on my bike, removed and reinstalled my cleats that were also frozen in place, went to the shop's basement and found a set of crank arms identical to mine but shorter, and put me on four different saddles, some of which he pulled off the sales rack, trying to find something that might be more comfortable for me.After we mutually agreed that we had the geometry the I probably want for my new bike, Colin sent me home with my bike set up to that geometry so that I can ride it for a couple weeks to be sure.Finally, after he removed my bike from the trainer he uses for fittings and was putting the rear wheel back on my bike, he noticed that it had some "wiggle" in it and told me the bearings were a bit out of line. When I asked if that really mattered on an old bike I only ever intended to ride on a trainer, his response was, "I'll just make a quick adjustment". So he spent an additional 15 minutes adjusting and lubing the cup and cone bearings so that the wheel on my 40-year old bike wouldn't wobble.I could go on and on, but I think I've made my point.If you want the very best advice you can get about buying a new bike, go see Colin O'Brien at Cronometro, 338 W Lakeside St, Madison, WI 53715.Went to Cronometro today, 1/31/24, for the unboxing of my Seven Cycles frame, fork, and wheels. Colin and Andrew treated me as if I were the very most important customer they have ever seen. Oh, and the bike looks wonderful. I can't wait till they put all the components on it.1/4/2025 Today Colin and Andrew spent nearly an hour showing me how to set up the bike I purchased from Cronometro for my indoor trainer and answering my many questions with respect and kindness. Two of the smartest and most generous people I know. When it came up in conversation that I am a beekeeper, took the time to find on Google Maps his favorite French honey store, tell me about the store, the village it is in, the valley the village is in, and the cabins he stays in during his cycling trips to the Pyrenees. When we were finished, I purchased an $18 torque wrench. When I told Colin I expected to pay for his time, he looked at me as if I had two heads and said, "Absolutely not." I can't imagine ever doing business with another bike shop. I have read the two negative reviews here. Do yourself a favor and ignore them as the rantings of lunatics.
Jan 04, 2025 · Rodd HallGoing through the bike fitting process and purchasing a new bike at Chronometro was a great experience. The process was fun and personalized to help find the best possible bike for my needs, and I was blown away by expertise and efficiency throughout my visits to finalize my new bike. I'm looking forward to returning for service in the future.
Oct 05, 2024 · Ian OlsonA great bike shop that bends over backwards to make things work. Expertise especially for those that are serious about biking. The negative by the guy that thinks bike fits should be free is ignorable. The owner, Colin, will spend hours with you to make sure all aspects of your bike fit are correct. I know of no quality bike fitters that work for free. Excellent business practices.Also, if you look at the writer of that negative review you'll see he often gives very poor reviews. Just a troll.
Dec 21, 2024 · Jon JosephIf you're on the fence because you're a casual biker, don't worry!We just got a couple hand me down bikes and wanted to get started on our bike journey. When they noticed a difference in prices between their system and what was on the display, they called me back to refund me and give a discount, so they're very honest!We brought in our old bikes for a tune-up, and while they charged to replace the brake pads, they did a ton of other tune-up stuff just because, and even recommended a different bike shop we could trade in one of the old ones.
Jul 06, 2024 · Aman Mital
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