ERIK'S - Bike Board Ski Introduce
For anyone in Wisconsin who embraces the thrill of cycling or the joy of winter sports, having a reliable local resource for gear, maintenance, and expert advice is invaluable. That's precisely what ERIK'S - Bike Board Ski offers to the Madison community and beyond. More than just a store, ERIK'S is a comprehensive hub for outdoor enthusiasts, catering to a wide range of interests from casual bike rides to serious shredding on the slopes. This article will provide a detailed look at what makes ERIK'S - Bike Board Ski a standout destination for locals, focusing on their offerings, accessibility, and commitment to customer satisfaction.
In the diverse landscape of Wisconsin, where cycling trails abound in the warmer months and snowy hills call during winter, residents need a shop that can adapt to their year-round passions. ERIK'S - Bike Board Ski excels in this regard, providing a seamless transition between seasons with their extensive inventory of bikes, skis, and snowboards. This unique combination makes them a convenient one-stop shop, eliminating the need to visit multiple specialized stores. Whether you're a seasoned cyclist preparing for a long-distance ride, a parent looking for a durable bike for your child, or a winter sports enthusiast gearing up for the ski season, ERIK'S is equipped to meet your needs.
What truly sets ERIK'S apart is their dedication to customer service. As evidenced by real customer testimonials, the staff at ERIK'S prioritize understanding individual needs and providing tailored solutions. One customer, new to biking after 25 years, praised the staff for taking the time to explain things in an understandable way, leading to a confident purchase. Another highlighted how a staff member, Tim, went above and beyond to ensure the right e-bike match for a customer with Parkinson's, even pre-testing a bike rack for convenience. This level of personal attention and expertise fosters trust and ensures that customers leave feeling satisfied and well-equipped for their adventures. It’s this commitment to going the extra mile that transforms a simple transaction into a truly positive and memorable experience, solidifying ERIK'S as a trusted partner in the Wisconsin outdoor community.
ERIK'S - Bike Board Ski is strategically located at 3813 E Washington Ave, Madison, WI 53704, USA. This East Madison address provides excellent accessibility for residents throughout the city and surrounding Dane County areas. East Washington Avenue is a major thoroughfare, making it simple to reach the store whether you are coming from downtown Madison, the northern suburbs, or even from communities further east. The convenient location minimizes travel time, allowing customers to easily drop off bikes for service, browse new gear, or pick up essential accessories without a lengthy commute.
For those relying on public transportation, East Washington Avenue is generally well-served by local bus routes, offering another accessible option for reaching the store. The ample parking typically available at retail locations along major avenues further enhances convenience for customers driving in. This ease of access is a significant advantage for a local business, encouraging repeat visits and making it a practical choice for all types of customers, from those living just around the corner to those making a special trip from other parts of Wisconsin. Its position within a vibrant commercial corridor also means it's often close to other services, making it easy to combine your visit to ERIK'S with other errands.
Being located in Madison, Wisconsin’s capital city and a hub for outdoor activities, places ERIK'S right in the heart of a large and active population of cyclists and winter sports enthusiasts. The local cycling scene is robust, with numerous trails, bike paths, and cycling events throughout the year. Similarly, access to ski hills and winter recreational areas is a short drive away. This central location allows ERIK'S to effectively serve a broad customer base that actively participates in the very sports they cater to, fostering a strong connection with the local community and ensuring their offerings remain highly relevant to Wisconsin's outdoor lifestyle.
ERIK'S - Bike Board Ski provides a comprehensive range of services, going far beyond just selling products. Their commitment to supporting customers through every stage of their cycling and winter sports journey is evident in their extensive service menu.
- Bike Repair & Service: They offer a full array of bike repair and maintenance services for all bike styles, including kids' bikes, road bikes, mountain bikes, and e-bikes. This includes:
- Flat Tire Repair: Tube or tire installation and inflation.
- Wheel Service: Truing, spoke installation, and hub adjustments.
- Brake Service: Adjustments, cable replacement, and disc brake bleeds.
- Drivetrain Service: Derailleur adjustments, chain installation, and drivetrain lubrication.
- Suspension Service: From oil changes to complete rebuilds for both front and rear suspension.
- Tune-Ups & Overhauls: Comprehensive checks and adjustments to keep bikes running smoothly.
- E-Bike Specific Services: Specializing in e-bike repairs, including firmware updates, with a priority on same-day service.
- Bike Sizing: Expert assistance to ensure customers get a properly sized bike for optimal comfort and performance.
- Accessory Installation: Correct installation of various bike accessories, from training wheels to bike racks.
- Winter Sports Service: Maintenance and repair services for skis and snowboards, ensuring equipment is ready for the slopes.
- Service Plans: Offer "Standard Service Plan" and "Performance Service Plan" for both analog and electric bikes, covering regular maintenance, adjustments, and specialty services to keep bikes in peak condition and save on service costs.
- Leasing Programs: Especially beneficial for children's growing needs, offering leasing options for bikes and winter sports equipment.
ERIK'S - Bike Board Ski stands out with several key features and highlights that make it a premier choice for Wisconsin locals:
- Extensive Product Selection: ERIK'S boasts a huge selection of bikes year-round, including Road Bikes, Mountain Bikes, Electric Bikes, Fat Bikes, Gravel Bikes, Recreational Bikes, BMX Bikes, and Kids' Bikes. They are known as a top Specialized bicycle dealer with a vast inventory, alongside other top brands like Aventon, Rocky Mountain, BMC, Cervelo, and Haro.
- Winter Sports Offerings: From mid-October through February, they stock a wide array of ski and snowboard equipment, outerwear, bindings, and accessories from leading brands like Burton, Ride, K2, Salomon, and Helly Hansen, making them a true year-round outdoor sports shop.
- Expert & Friendly Staff: Customer testimonials consistently praise the staff for being knowledgeable, patient, and dedicated to helping customers, regardless of their experience level. They are committed to using language that is easy to understand, making the buying process approachable.
- Comprehensive Service Department: With expert mechanics for bikes, skis, and snowboards, ERIK'S ensures that purchased equipment remains in top condition. Their dedication to quality service and efficient turnaround times (especially for e-bikes) is a significant advantage.
- Customer-Centric Approach: The emphasis on listening to customers' specific needs, as highlighted in the provided reviews, ensures a personalized shopping experience and helps customers make informed decisions, building confidence in their purchases.
- Variety of Gear and Apparel: Beyond bikes and boards, they offer a wide range of cycling accessories, bike parts, helmets, locks, bags, racks, trailers, clothing, footwear, and even automotive carriers, making it a true one-stop shop for outdoor enthusiasts.
- Commitment to Quality: They carry high-quality brands and products, ensuring durability and performance for their customers' outdoor adventures.
To get in touch with ERIK'S - Bike Board Ski in Madison, you can use the following contact details:
Address: 3813 E Washington Ave, Madison, WI 53704, USA
Phone: (608) 244-9825
Mobile Phone: +1 608-244-9825
For anyone in Wisconsin, especially those residing in or near Madison, ERIK'S - Bike Board Ski is an exceptional resource for all things cycling and winter sports. Its suitability for locals stems from a combination of factors that cater directly to the needs and preferences of the community. Firstly, the sheer breadth of their inventory is a major draw. Whether you're in the market for a new road bike to conquer the scenic Wisconsin backroads, an electric bike for easier commutes, a sturdy mountain bike for adventurous trails, or comprehensive gear for skiing and snowboarding, ERIK'S has it all under one roof. This convenience saves locals time and effort, making it easier to prepare for year-round outdoor activities without hopping from store to store.
Secondly, the outstanding customer service truly makes ERIK'S a local favorite. The testimonials from real customers highlight a staff that is not only knowledgeable but also genuinely takes the time to understand individual needs, explain options clearly, and build confidence in purchases. For someone new to cycling after years away, or a family seeking the perfect e-bike for specific health needs, this personalized attention is invaluable. It transforms the shopping experience from a mere transaction into a supportive partnership, ensuring that Wisconsin residents get the right gear and the right advice for their specific pursuits. This level of care fosters loyalty and trust, turning first-time visitors into long-term patrons.
Finally, ERIK'S commitment to comprehensive service, including robust repair options and dedicated service plans for both bikes and winter equipment, provides essential post-purchase support. Knowing that you have a local team of expert mechanics ready to maintain, tune, and repair your gear means more time enjoying Wisconsin's beautiful outdoors and less time worrying about equipment issues. This holistic approach, combined with their accessible Madison location and a genuine passion for outdoor sports, firmly establishes ERIK'S - Bike Board Ski as an indispensable part of the Wisconsin outdoor recreation landscape, making it perfectly suited for locals seeking quality, expertise, and a truly supportive community.
ERIK'S - Bike Board Ski Photos









ERIK'S - Bike Board Ski Location
ERIK'S - Bike Board Ski
3813 E Washington Ave, Madison, WI 53704, USA
ERIK'S - Bike Board Ski Reviews
I had a great experience at Erik’s. The staff was great to work with. I went in not knowing much and they really took the time to work with me using language that even I could relate to. I haven’t had a bike in 25 years. Thanks to Trevor, and the folks at Erik’s, I rode away in a great bike and the confidence to enjoy it for it for years. Highly recommend this shop to any level of bikers. Thank you!
May 06, 2025 · CodyTim took exceptional care of our biking needs. We purchased two Aventon e bikes and a Thule Epos 2 bike rack. My husband has Parkinson’s and Tim made sure the best bike match was made for him. He thoroughly explained and demonstrated the bikes and rack before the purchase and again when we picked up the bikes and rack. Tim had tested our bikes on the rack before we arrived, suggesting a change. We trust Tim did the very best for us and recommend Tim AND Erik’s Bike and Board Shop (East). Vicki & Brian
Jun 23, 2025 · Brian & Vicki GuthrieBest experience ever ! An E-bike was always on my mind. Checked the reviews on ERIK'S bike shop, on Madison East . Stopped in to meet Pete .... what a guy 🙂... with him all barriers were down & I was totally relaxed. Pete was so easy to understand & super friendly. I picked out the perfect ebike for me ! I'm enjoying the bike today, which opened a whole new world in E-biking . Please see Pete H. , he's awesome and met a new friend !
May 31, 2025 · Brian WollinI just bought an Aventon Pace 500.3 from Erik's Madison east store. Pete Horton's knowledge and expertise about bicycles is amazing in helping you get the bike that's right for you. He is thorough and never makes you feel rushed. The best customer service I've received anywhere in years. Thanks Pete. I love the bike. Now I'm trying to talk my wife into one.
Mar 29, 2025 · Jim PogodzinskiJust bought an Aventon EBike this last week from Erik’s. Trevor and Pete were wonderful. I easily could have bought my bike online but it awesome knowing I have a team of bike enthusiasts to helpMe with any of my bike needs. With any luck I will have no issues but it is peace of mind knowing they can help if issues occur. Thank you so much for the incredible service!
Jun 17, 2025 · Monica McCormack
More Bike Shops

1706 Eagan Rd, Madison, WI 53704, USA

74 N Bryan St, Madison, WI 53714, USA

1861 Northport Dr, Madison, WI 53704, USA

1131 N Sherman Ave, Madison, WI 53704, USA

601 N Sherman Ave Suite F, Madison, WI 53704, USA

4118 Monona Dr, Madison, WI 53716, USA

1404 Williamson St, Madison, WI 53703, USA

601 Williamson St, Madison, WI 53703, USA

640 W Washington Ave, Madison, WI 53703, USA

930 Regent St, Madison, WI 53715, USA

338 W Lakeside St, Madison, WI 53715, USA

1230 Regent St, Madison, WI 53715, USA
Categories
Top Visited Sites






Top Searches
Trending Guides Posts





