Grace Bicycles

For passionate cyclists here in Massachusetts, where every road and trail offers a new adventure, finding a bicycle shop that truly elevates your riding experience is invaluable. It’s not just about purchasing a bike; it's about investing in comfort, performance, and a trusted partnership. Grace Bicycles, located in Holliston, MA, embodies this philosophy, standing as a premier destination for cyclists across the Commonwealth. Specializing in road, triathlon, and gravel bicycles, Grace Bicycles goes beyond typical retail by focusing on the critical aspect of proper bike fit and offering a level of expertise that truly sets us apart. We understand that whether you're tackling your first Ironman, cruising the scenic backroads, or exploring gravel paths, your connection to your bike profoundly impacts your enjoyment and efficiency.

At Grace Bicycles, we believe that the ideal cycling experience begins with a perfectly fitted bicycle. Our founder, Roy Cervantes, brings over three decades of experience in the Boston area bicycle industry, including significant work with world-renowned custom frame builders, to ensure every rider achieves optimal comfort and performance. As one highly satisfied customer shared, working with Roy was a "great experience." He "explained the reasons why he was making certain adjustments so I could understand how it would affect my future riding" and even offered "suggestions how to improve my form." This deep level of engagement and personalized instruction is a hallmark of our service, showcasing our commitment to not just selling bikes, but enhancing your entire cycling journey. We are here to serve the Massachusetts cycling community with unmatched knowledge and a truly customer-centric approach.

Grace Bicycles is conveniently located at 1574A Washington St, Holliston, MA 01746, USA. This prime location on Washington Street makes us easily accessible for cyclists throughout Holliston and the broader MetroWest region of Massachusetts. Our spot ensures that whether you're coming from nearby towns like Medway, Sherborn, Ashland, or even a bit further from Natick or Framingham, you'll find us without hassle. We understand the importance of easy access for our busy customers, and our location offers just that. While parking in bustling areas can sometimes be a concern, Grace Bicycles strives to provide convenient options for dropping off or picking up your bike, ensuring your visit is as smooth as possible.

Holliston itself is nestled within a network of beautiful roads and trails, making our shop a natural hub for local cycling activities. Being on Washington Street provides excellent connectivity to various routes, catering to both road cyclists and gravel adventurers. Our commitment to accessibility extends to making sure that quality bike fitting, premium bicycles, and expert maintenance are within reach for a wide range of Massachusetts cyclists. We pride ourselves on being a welcoming destination where every visit is efficient and enjoyable, allowing you to focus on your passion for riding. This central access reinforces our dedication to serving the diverse and active cycling community throughout Massachusetts, making Grace Bicycles a cornerstone for your two-wheeled pursuits.

Grace Bicycles offers a specialized and comprehensive suite of services designed to meet the aspirations of serious cycling enthusiasts and their families in Massachusetts.

• Comprehensive Bicycle Fitting Services: This is a core specialization, utilizing advanced techniques like video motion capture. Led by Roy Cervantes, a certified member of the Serotta International Cycling Institute with advanced certifications, our fittings ensure optimal rider position for comfort, efficiency, and injury prevention. Roy explains the rationale behind adjustments and offers form improvement suggestions.
• Premium Bicycle Sales: We offer a curated selection of high-quality bicycles, primarily focusing on road, triathlon, and gravel disciplines. We stock renowned brands such as Giant, Liv, and Salsa for excellent value, and partner with esteemed North American custom framebuilders like Parlee Cycles (Peabody, MA), Moots Cycles (Steamboat Springs, CO), and Independent Fabrications (Lynn, MA) for bespoke solutions. We are also a Quintana Roo dealer for triathletes.
• Expert Bicycle Maintenance & Repair: We provide thorough bicycle maintenance services, including Level 1 and Level 2 tune-ups designed for various riding frequencies and needs. These services cover everything from adjusting shifters and brakes to lateral and radial wheel truing, chain lubrication, and component degreasing. We also handle specific repairs like flat tire fixes, hydraulic brake bleeding, and component replacements. We only service e-bike brands that we sell.
• Component, Accessory, and Apparel Sales: Our inventory includes top-quality parts and accessories from market leaders like Shimano, SRAM, Campagnolo, Chris King, and Lazer. We also offer technical apparel and footwear from brands such as Giordana, Pearl Izumi, and Sidi, focusing on performance, quality, and design.
• Custom Bicycle Design & Assembly: For riders seeking truly personalized solutions, we specialize in determining proper rider position through fitting, then working with select frame builders to create custom geometry frames that ensure optimal handling, drivetrain performance, and comfort.
• Free Service Evaluations: We offer free evaluations of your bicycle's condition to determine accurate estimates for parts and labor, ensuring transparency before any work begins.
• New Bike Guarantees & Free First Tune-Up: Every new bike purchased from us is professionally assembled, comes with a guarantee, and includes a free first tune-up (valued $30-$60) after a few weeks of riding to adjust for cable stretch and component settling.

Grace Bicycles distinguishes itself with several key features and highlights that make us a top choice for Massachusetts cyclists.

• Unparalleled Expertise in Bike Fitting: Our strongest highlight is Roy Cervantes's deep expertise in bicycle fitting. With advanced certifications and years of experience, including designing for custom frame builders, Roy provides a level of precision and personalized guidance that is truly exceptional. Customers consistently laud his ability to explain adjustments and offer form improvement tips.
• High-Quality, Curated Selection: We focus on offering "the highest level of equipment and services available," with a selection of premium road, triathlon, and gravel bikes. This includes both value-driven brands like Giant and Liv, and custom, high-end options from Massachusetts-based Parlee Cycles and Independent Fabrications.
• Personalized Customer Service: Beyond technical expertise, the "helpful, expertise, and repair quality" is rated 5/5 by customers. The shop's atmosphere is described as a 5/5, indicating a clean, organized, and welcoming vibe. This combination of top-tier knowledge and a friendly, professional approach ensures a superior customer experience.
• Focus on Education: As noted in customer feedback, Roy takes the time to explain the 'why' behind adjustments, empowering riders with a deeper understanding of their bike and riding form. This educational approach helps cyclists "ride more efficiently and comfortably."
• Comprehensive Post-Purchase Support: The inclusion of a free first tune-up and a guarantee on all new bikes demonstrates a commitment to long-term customer satisfaction and ensuring the longevity of your investment.
• Experienced Leadership: Roy Cervantes's 35 years in the bicycle industry, coupled with his background as a triathlete and Ironman finisher, provide a unique blend of technical skill, athletic understanding, and a balanced approach to serving cyclists and their families.

You can connect with Grace Bicycles at our physical location: 1574A Washington St, Holliston, MA 01746, USA. For any inquiries, to schedule your comprehensive bike fitting, or to discuss our services, please feel free to call us at (508) 429-9177 or directly on our mobile line at +1 508-429-9177. Our store hours are Tuesday-Friday 12 PM-5 PM, and Saturday 12 PM-4 PM, with Sunday and Monday closed. Appointments, especially for bicycle fittings, can be scheduled outside of regular hours to ensure you receive our full attention. We welcome you to visit and experience the Grace Bicycles difference.

In conclusion, for any cyclist in Massachusetts seeking to truly optimize their riding experience, Grace Bicycles in Holliston stands as an exceptional choice. Our convenient location on Washington Street makes us an easily accessible hub in the MetroWest area, ensuring that top-tier cycling services are within reach. What truly sets us apart is our unparalleled expertise in bicycle fitting, led by Roy Cervantes, who combines decades of industry experience with a genuine passion for helping riders achieve their best form. This dedication to personalized, educational service, coupled with a curated selection of premium road, triathlon, and gravel bikes, creates an environment where every aspect of your cycling needs is met with precision and care. From our comprehensive maintenance services to our commitment to educating our customers, Grace Bicycles offers a complete and superior experience. For those who demand the highest level of equipment, service, and personalized attention to truly enjoy the diverse cycling opportunities across Massachusetts, Grace Bicycles is undoubtedly the suitable local choice. We look forward to helping you elevate your ride.

Grace Bicycles

1574A Washington St, Holliston, MA 01746, USA