Farina's

For over 50 years, Farina's in Watertown has been a beloved fixture in the Massachusetts cycling community. This isn't just any bicycle store; it's a legacy built on decades of dedication, innovation, and a deep connection to the community. Farina's offers a unique combination of top-tier bicycle sales and comprehensive services, all delivered with a level of warmth and professionalism that truly sets them apart. From those rediscovering the joy of cycling after years away to seasoned riders looking for expert insights, Farina's consistently provides an experience that makes you feel like part of the family.

What began in 1975 as Jack and Lana Farina's leap of faith, starting a bicycle shop in a former auto repair shop on Galen Street, has blossomed into an award-winning retail business. They quickly adapted to New England's seasonal market by also offering power equipment, a unique blend that has served generations of customers. Today, led by three of the Farina children, the shop continues to embody its founding values: honesty, responsibility, and a passion for excellence. For Massachusetts locals, this means having access to a knowledgeable, non-judgmental staff who are genuinely invested in making sure you find the right bike, get the right fit, and receive consistent, thorough service that keeps you riding with confidence.

Farina's is conveniently located at 61 Galen St, Watertown, MA 02472, USA. This prominent address places it in a highly accessible spot for residents of Watertown and surrounding communities in the greater Boston area. Galen Street is a well-known thoroughfare, making it easy to find and navigate to, whether you're coming by car, public transportation, or even cycling to the shop for service. While the first floor is dedicated to power equipment, don't be fooled – the expansive bicycle showroom and service department are located on the second floor, a testament to their long history and growth.

The accessibility of Farina's is a significant advantage for Massachusetts locals. Watertown serves as a central point, connecting easily to major routes from Cambridge, Newton, Belmont, Waltham, and other nearby towns. This makes Farina's a feasible destination for anyone in the region seeking a reputable bike shop with a wide selection and expert service. Ample parking is typically available, making it convenient to bring your bike in for repairs or browse their extensive collection. Its established presence and easy-to-reach location solidify Farina's as a go-to resource for cyclists across the Boston metropolitan area.

Farina's boasts a full and complete service department, staffed by factory-trained mechanics with decades of experience. They offer a wide array of services designed to meet every cyclist's needs, always with a focus on quality and personalized attention.

• Bicycle Sales: They offer an incredible in-stock selection of top brands including Giant, Liv, Trek, Marin, Cannondale, Aventon, and Velotric. Their showroom features hundreds of bikes across all categories: road, mountain, gravel, hybrid, electric bikes, children's bikes, and fitness bikes. They are noted as Boston's largest dealer for Aventon Electric Bikes.
• Bicycle Repair and Maintenance: Their comprehensive service department handles everything from basic tune-ups to full overhauls and rebuilds. Services include custom wheel building and truing, shock installations and tuning, brake and gear adjustments, bottom bracket and hub rebuilding, and a-la-carte services for small repairs. Estimates are always free.
• Electric Bicycle (E-bike) Sales and Service: With a strong focus on e-bikes, they not only sell popular models like Velotric and Aventon but also possess the expertise to service them, helping customers get accustomed to their new e-rides.
• Professional Bicycle Fittings: Farina's offers professional bike fittings at competitive prices. Their experienced fitters customize your bike to your anatomy and needs, whether you're a beginner or a racer, ensuring comfort and performance.
• Parts, Accessories, and Apparel: They carry a complete selection of bicycle apparel, cycling shoes, car racks (including e-bike versions), helmets, lights, locks, and all essential cycling accessories.
• Bike Rentals: For those who prefer to rent, Farina's also offers bike rentals, providing another convenient way to enjoy cycling.
• Bicycle Repair Classes: Farina's goes beyond service by offering bicycle repair and maintenance classes to the general public, empowering cyclists with knowledge.

Farina's stands out for a multitude of features and highlights that solidify its position as a top-tier bicycle shop in Massachusetts.

• 50 Years of Family Ownership and Operation: This long history as a family-owned business instills trust and reflects a deep-rooted commitment to the community. Generations of customers have relied on them, a testament to their enduring quality.
• Exceptional and Non-Judgmental Staff: Customers consistently praise the staff, including Mike, Anthony, and Paula, for their "joy and kindness," being "down-to-earth and non-judgmental," and providing excellent communication. They ensure every customer "felt confident and prepared."
• Expert and Thorough Workmanship: The mechanics are highly skilled, providing "consistent and thorough" work. Mike's proactive calls to update on tune-ups and parts, and Anthony's "awesome job with my fitting," showcase their dedication to quality.
• Competitive Pricing, Especially for Fittings: One customer specifically noted their bike fitting was "significantly cheaper than other shops around town," indicating value without compromising on professional service.
• Wide Variety of Bikes and E-bikes: Their extensive inventory, including being Boston's largest dealer for Aventon Electric Bikes, means customers have a vast selection of models and brands to choose from, catering to diverse riding styles and needs.
• Community Engagement and Awards: Farina's has been recognized with the "America's Best Bike Shops" designation by the National Bicycle Dealers Association. They also actively engage in community service, providing mechanical support for events like the Pan Mass Challenge and supplying bikes for reading programs like "Books for Bikes."
• Unique Combination of Services: The blend of bicycles and power equipment under one roof, while seemingly unusual, has been a defining feature since 1978, addressing seasonal needs and showcasing their innovative spirit.

To connect with Farina's for all your cycling needs, here is their contact information:

Address: 61 Galen St, Watertown, MA 02472, USA

Phone: (617) 926-1717

Mobile Phone: +1 617-926-1717

For Massachusetts locals, Farina's is an absolute gem and an ideal choice for all bicycle-related needs. Its 50-year history as a family-owned and operated business in Watertown speaks volumes about its reliability, integrity, and deep roots in the community. The "joy and kindness" from every staff member, coupled with their expertise in sales, repairs, and custom fittings, ensures that every customer receives personalized, non-judgmental, and thorough service. Whether you're purchasing your first e-bike, getting a detailed tune-up on a cherished road bike, or simply seeking expert advice, Farina's offers quality and value that is hard to match. Their wide selection of top brands and their commitment to community involvement further solidify their status as a trusted local institution. For anyone in the Bay State looking for a bicycle shop that genuinely cares about getting them on the right bike and keeping them happily riding, Farina's is highly recommended.

Farina's

61 Galen St, Watertown, MA 02472, USA