Apex Velo-An appointment-suggested bicycle sales, fit and service studio Introduce
For serious cyclists and discerning riders across Massachusetts and indeed, throughout New England, finding a bicycle shop that truly understands the nuances of performance, fit, and intricate mechanical care is paramount. Apex Velo, an appointment-suggested bicycle sales, fit, and service studio located in Newton, stands as a beacon of excellence in the cycling world. This is not your average bike shop; it's a dedicated space where unparalleled expertise meets a profound passion for cycling, ensuring every rider, from the competitive enthusiast to the dedicated commuter, receives the highest level of attention and service. Apex Velo is committed to helping you not only get on the road but also to keep you "at the top of the game," wherever that may be for your personal cycling journey in Massachusetts.
Apex Velo has cultivated an extraordinary reputation for delivering "the best in New England" when it comes to products and service. Customers consistently share stories of transformative experiences, highlighting the "immense level of expertise" and genuine dedication of the staff, including Clint, Jim, and Barry. The shop's commitment goes beyond mere transactions, extending to a "pure love of bikes" that translates into going "above and beyond" for their clientele. A striking example involves a "brand new Cervelo" suffering from mold and mildew due to incorrect storage elsewhere; Apex Velo meticulously overhauled and cleaned the frame, even performing work "on the house," ultimately making the customer "fall in love with my Cervelo again." This level of integrity, problem-solving, and customer service, where they "could have easily just said 'not our problem'," but instead "just dug in," solidifies Apex Velo as a trusted partner and earns them "a customer for life." They are truly "everything you want from your LBS!"
This blend of technical mastery, ethical practice, and passionate commitment to the rider's experience firmly establishes Apex Velo as a leading destination for discerning cyclists in Massachusetts, ensuring their bikes are always performing at their peak.
---Apex Velo is conveniently located at 999 Boylston St, Newton, MA 02461, USA. This prime address in Newton, a well-regarded suburb of Boston, makes it exceptionally accessible for cyclists across Eastern Massachusetts and the wider New England region. Boylston Street, also known as Route 9, is a major thoroughfare, ensuring straightforward navigation and easy access to the studio.
The accessibility of Apex Velo is a key advantage for local riders. Its location along Route 9 means it's easily reachable by car from various parts of Massachusetts, including Boston, the MetroWest area, and communities further west. Parking is generally available, facilitating a smooth visit for customers bringing their bikes for service or fitting. For those who prefer to cycle, the Newton area offers a mix of road and urban cycling opportunities leading to the studio. The "appointment-suggested" nature of the business further enhances accessibility by allowing for personalized scheduling, minimizing wait times, and ensuring dedicated attention during your visit. This thoughtful approach to location and scheduling makes Apex Velo a practical and desirable choice for discerning cyclists throughout Massachusetts seeking a specialized and high-quality experience without significant travel hurdles.
---High-End Bicycle Sales: Apex Velo specializes in the sale of premium, high-performance bicycles, often described as the "Ferraris and Lamborghinis of the bicycle world." They cater to discerning clients seeking top-tier road bikes, gravel bikes, and other specialized cycling machines, ensuring each purchase is a precise match for the rider's ambitions.
Professional Bicycle Fitting: A core service and highlight, Apex Velo provides expert bicycle fitting. This crucial service ensures that the bike is perfectly adjusted to the rider's biomechanics, maximizing comfort, power, and efficiency, and preventing injuries. The fitting process is designed to be comfortable and engaging for the customer.
Custom Bicycle Builds: For those seeking a truly bespoke cycling experience, Apex Velo offers custom bike building services. This involves working closely with the client to select every component and build the bike from the ground up, tailored to exact specifications and performance desires.
Comprehensive Bicycle Service and Repair: Apex Velo provides meticulous service and repair for a wide range of bikes, including high-end models and even those with unusual or severe issues like mold-filled frames and hub bearing overhauls. Their mechanics are highly skilled and knowledgeable, capable of diagnosing and resolving complex problems effectively.
Problem Diagnosis and Resolution: The staff are highly adept at identifying the "root cause of the issues," even those that other shops might miss or dismiss. They demonstrate a commitment to thorough problem-solving, going "above and beyond" to ensure a bike is fully restored to optimal condition.
Personalized Customer Education and Support: The team excels at providing clear explanations and helpful tips, such as maximizing pedal stroke power or recommending strength training exercises. They prioritize making customers "feel comfortable" and fully informed, fostering a sense of partnership and trust.
Appointment-Suggested Service Model: Operating on an "appointment-suggested" basis allows for dedicated time and personalized attention for each customer, ensuring that bike fits, custom builds, and complex services receive the focused care they require.
Unrivaled Expertise and Knowledge: Customers consistently laud the "immense level of expertise" of the staff, including Clint, Jim, and Barry. This deep knowledge extends from intricate bike mechanics to optimal rider physiology, ensuring top-tier advice and service for even the most complex issues.
Exceptional Customer Service and Going "Above and Beyond": A hallmark of Apex Velo is their commitment to extraordinary customer service. This includes diligently addressing severe, pre-existing bike issues (like mold in a frame), performing work "on the house" out of a "pure love of bikes," and transforming negative experiences into positive ones. This dedication creates "a customer for life."
Specialization in High-End Bikes and Performance: While capable of servicing all bikes, Apex Velo is particularly adept with "Ferraris and Lamborghinis of the bicycle world." This focus on high-performance machines means they possess the specialized tools, knowledge, and experience to cater to competitive cyclists and those seeking the ultimate riding experience.
Precise Bicycle Fitting and Custom Builds: Their professional bike fitting service is a significant highlight, ensuring each rider is perfectly matched and aligned with their bike. This, combined with their custom build capabilities, allows for a truly personalized cycling machine optimized for individual performance and comfort.
Problem-Solving and Integrity: The shop's willingness to "dig in" and solve complex problems that originated elsewhere, rather than deflecting responsibility, speaks volumes about their integrity and commitment to the customer's best interest. They focus on solutions, not blame.
Welcoming and Respectful Environment: Despite catering to high-end cycling, the staff makes customers "feel comfortable and excited," overcoming any initial intimidation. This professional and respectful approach ensures a positive experience for all visitors, regardless of their bike or background.
Reputation as "The Best in New England": Numerous testimonials affirm their status as providing "the best in New England" for products and service, indicating a regional leadership position in the cycling industry.
To schedule an appointment or connect with Apex Velo for your bicycle sales, fitting, or service needs, please use the following contact details:
Address: 999 Boylston St, Newton, MA 02461, USA
Phone: (617) 244-3970
As an appointment-suggested studio, it is highly recommended to call ahead or schedule your visit online to ensure dedicated time with their expert team.
---For discerning cyclists across Massachusetts, particularly those in the greater Boston area and beyond, Apex Velo in Newton stands as an exceptionally suitable and highly recommended destination. In a state with a vibrant cycling culture and diverse riding demands, having access to a studio that offers such a high caliber of products, service, and personalized attention is truly invaluable. Apex Velo is perfectly positioned to serve locals who demand excellence and a genuine partnership in their cycling journey.
One of the most compelling reasons for Apex Velo's suitability for locals is its **unrivaled expertise and the exceptional depth of knowledge** demonstrated by Clint, Jim, Barry, and the entire team. They are widely considered "the best in New England" for a reason. This means that whether you have a complex mechanical issue, are seeking the perfect bike fit to maximize performance, or are investing in a high-end custom build, you can trust that you are receiving advice and service from the absolute pinnacle of the industry. For Massachusetts riders who take their cycling seriously, this level of mastery is a game-changer.
Secondly, the shop’s **extraordinary commitment to customer service and its "above and beyond" philosophy** sets it apart. The example of meticulously cleaning a mold-filled frame, even absorbing significant labor costs out of a "pure love of bikes," showcases their dedication to the rider, not just the transaction. This integrity and willingness to rectify issues, even those caused by other shops, builds immense trust and fosters "customers for life." For locals, this means peace of mind, knowing they have a partner who will truly "have your back" and ensure their bike is always performing flawlessly.
Furthermore, while they cater to the "Ferraris and Lamborghinis" of the cycling world, their expertise benefits all riders seeking precision and optimal performance. Their **professional bike fitting and custom build services** ensure that every local cyclist, from a serious racer to a dedicated enthusiast, can have a bike perfectly tailored to their body and riding style. This personalized approach leads to more comfortable, efficient, and ultimately, more enjoyable rides across Massachusetts' varied terrain.
Finally, the **convenient Newton location on Boylston Street** makes Apex Velo readily accessible to a large portion of the Massachusetts population. The "appointment-suggested" model also ensures that each visit is focused and efficient, providing dedicated time with experts without the rush of a typical retail environment. This thoughtful approach to operations, combined with their top-tier services, solidifies Apex Velo as the premier choice for discerning cyclists in Massachusetts.
In conclusion, Apex Velo is more than just a bike shop; it's a high-performance cycling studio and a trusted partner for the Massachusetts cycling community. Its unparalleled expertise, commitment to exceptional service, specialization in custom solutions, and accessible location make it the ideal and highly recommended choice for any local looking to elevate their cycling experience and truly get the most out of their ride.
Apex Velo-An appointment-suggested bicycle sales, fit and service studio Photos










Apex Velo-An appointment-suggested bicycle sales, fit and service studio Location
Apex Velo-An appointment-suggested bicycle sales, fit and service studio
999 Boylston St, Newton, MA 02461, USA
Apex Velo-An appointment-suggested bicycle sales, fit and service studio Reviews
This has been my bike shop for nearly a decade. The products and service are the best in New England. If you want a great experience with top notch service from people that will always have your back, go visit Clint, Jim and Barry - they’ll get you rolling and keep you at the top of the game (wherever that may be for you)! Latest rides in photos!
Jan 09, 2025 · jason barellaI should have written this review ages ago, but better late than never. Without hyperbole, Apex Velo saved my bike.A bit of background, I bought a Cervelo R5 from another Boston bike shop after getting a bike fit. After about a month, there were some consistent issues and following few frustrating service experiences at that other shop trying to address consistent issues that should not have been happening to a brand new Cervelo, I found Apex Velo and immediately saw the light! My Cervelo must have been stored incorrectly and the entire frame was filled with mold and mildew (added weight, smells like garbage, moisture impacting Di2 battery and other moving parts). As you can imagine all of these issues made me feel like I got swindled by the other shop and deep buyer remorse.Immediately you can tell the immense level of expertise from the staff at Apex. Barry and Clint were incredibly knowledgeable, helped figure out the root cause of the issues. Clint did a complete overhaul and cleaned out the frame (YUCK) along with hub bearing overhauls, etc. While I was charged for parts and minimal labor, so much love and attention to my bike was "on the house." They could have easily just said "not our problem, take it back to your other shop", but instead, just dug in and you can tell it comes from a pure love of bikes. I cannot imagine going anywhere else around Boston to get my bike serviced from now on. This is how you get a customer for life. Apex went above and beyond to not only fix the issues that the other bike shop created, but to have a level of customer service that made me lose the feeling of buyers remorse/got duped by the other shop made me fall in love with my Cervelo again.If you love your bike get it serviced by people who also love bikes as much as you-- go to Apex Velo. They are everything you want from your LBS!
Jan 28, 2025 · John FergusonFollow up October 28,2020. Back again for a chain replacement and adjustments. Alex once again was super nice and went above and beyond again. Very happy.I had my 14 year old Independent Fabrication with Campagnolo Record components Professional Tune Up w/ Drivetrain cleaning service. I also had Campagnolo 10 / 11spd Road Ceramitech Pulley Set installed. We moved to the area last August so I needed a new high end bike shop. Mechantic Alex kept me up to date with unexpected issues that were resolved. I had to change out my crank because of damage that I couldn’t see when it was on the bike plus my front tire was also about the fail so that was also replaced. I feel that I got very lucky to have found Apex Velo and is my new favorite bike shop. I can’t wait to check out the inside. As a bonus, they are doing a great job with proper COVID19 safety protocol.
Oct 28, 2020 · Walter van DusenI had great experience with all three of my visits here. I bought a helmet which actually once I somehow broke the back of it while taking it off my hair since it got tangled to my hair but they fixed it for me under the KASK warranty. As far as I know, they are the only KASK dealers in Boston. Then, I had my Specialized shoe and Shimano SPD cleats and the pedal fit by Mike Cahill. He is definitely one of the greatest bike fitters. He is very knowledgeable and very attentive to what you say or feel when on the bike. They use a bike trainer for fitting process. I initially went there since I was experiencing hand and knee pain when on bike and he suggested me there is a need for minor changes and shoe fitting. However, I had an accident a few weeks after the fit and there was a need for another fitting process, due to both the shoe cleat breaking due to accident as well introduction of more assymetty to my posture which had caused the knee pain even worse. Mike did a lot of tuning to make my feet tension (which were also involved so badly in the car crash) go away as well as reducing the knee pain. He also did changes to the handlebar that helped reduce the tension I was experiencing in my shoulders.I highly suggest working with Mike. He also has shared the contacts of a bike coach and a cyclist PT that I am intending to follow up with upon my recovery.
Oct 05, 2022 · Mona JalalMark and Mike are Masters at their craft ; Extremely knowledgeable and there to help their clients make the right choice regarding the right bike and gear. I highly recommend you to stop by if you want that extra care and detail for your next bike or accessory - oh and they have the best bikes in the Boston area.
Sep 11, 2022 · Tai Gur
More Bike Shops

100 Highland Ave, Needham, MA 02494, USA

260 Walnut St, Newton, MA 02460, USA

61 Galen St, Watertown, MA 02472, USA

1754 Centre St, West Roxbury, MA 02132, USA

146 Cypress St, Brookline, MA 02445, USA

22 Church St, Belmont, MA 02478, USA

480 Trapelo Rd, Belmont, MA 02478, USA

242 Washington St, Brookline, MA 02445, USA

66 South St, Jamaica Plain, MA 02130, USA

1048 Commonwealth Ave, Boston, MA 02215, USA

403 Washington St, Dedham, MA 02026, USA

284 Amory St, Jamaica Plain, MA 02130, USA
Categories
Top Visited Sites






Trending Guides Posts





