Luft Los Angeles Introduce
For dedicated cyclists, runners, and endurance athletes across Los Angeles and the vibrant communities of California, finding a local hub that combines expert service with a genuine sense of community is invaluable. The active lifestyle prevalent in Southern California demands resources that not only provide top-tier equipment and maintenance but also foster connection and shared passion. In the heart of Venice, Luft Los Angeles has rapidly emerged as such a place, striving to be an "elevated top-notch bike shop" and a welcoming gathering point for those who live and breathe endurance sports. This article will provide a comprehensive overview of Luft Los Angeles, detailing its convenient location, the specialized services it offers, its distinctive features, and why it has garnered a reputation as a highly regarded destination for local riders and athletes in California.
Founded by Attila Reisz and Shawn Sims, who conceived the idea while riding the Santa Monica Mountains during the pandemic, Luft Los Angeles officially opened its doors in mid-2023. With backgrounds rooted in engineering, design, and fabrication, the founders bring a meticulous and performance-driven approach to every aspect of the shop. Their vision is to create a "pro mechanic shop trusted by those serious about their bikes in Los Angeles," catering to individuals who seek the highest standards in products and service. Beyond transactional encounters, Luft aims to cultivate a community where cyclists and runners can connect, share experiences, and find inspiration, reflecting a true passion for the sport that resonates with the active Californian spirit.
Luft Los Angeles is strategically situated at 1930 Lincoln Blvd, Venice, CA 90291, USA. This prime Venice location offers exceptional accessibility for residents across Santa Monica, Mar Vista, Marina del Rey, and other Westside Los Angeles neighborhoods. Lincoln Boulevard is a major arterial road, ensuring the shop is easy to reach by car, and its proximity to popular cycling routes makes it a convenient stop for riders. The 90291 zip code is well-known for its vibrant atmosphere and outdoor recreation opportunities, making the shop a natural fit for the area's active population.
For locals, this accessibility means less time spent commuting and more time enjoying their passion. Whether dropping off a bike for a precision tune-up, attending a community ride, or simply Browse the latest performance gear, the easy access to Luft Los Angeles enhances the overall convenience. The shop's integration into the local landscape as a "ride & run shop close by" further solidifies its role as a key community resource for Californians.
Luft Los Angeles provides a comprehensive array of elite, fast bike repairs and tune-ups, alongside specialized services designed for serious cyclists and endurance athletes.
- Full Tune-Up: A thorough service priced at $250, including a complete inspection, removal and cleaning of the entire drivetrain, and a bike wash. (Does not include replacement parts).
- Quick Tune-Up: A lighter maintenance option at $175, ideal for regular upkeep.
- Bike Assembly: Professional assembly for new or used bikes shipped to the shop ($175, includes quick tune, parts not included). They also offer full bike builds for single-speed ($250), mechanical ($350), and electronic ($400) setups, with additional charges for hydraulic brakes.
- Professional Bike Fitting: Utilizing a Purely Custom fitting jig, they offer a highly personalized bike fit experience. This involves real-time adjustments while the cyclist pedals, analyzing position and recommending optimal handlebar widths, crank lengths, and saddles. This service aims to improve power, comfort, and confidence on the bike.
- Carbon Repair: In-house carbon repair services are available, with collaborations with MMFG Montenegro Manufacturing Company for more complex repair needs.
- Brake Services: Comprehensive brake services, including hydraulic and mechanical brake adjustments ($20/$15), cable installs ($15-$25), lever installs ($15-$60), hydraulic brake bleeds ($35-$50), and full hydraulic brake overhauls ($60).
- Drivetrain Services: A full range of drivetrain services, from chain installs ($20) and derailleur adjustments ($20) to full drivetrain cleanings ($80) and power meter installs ($70). They also offer chain waxing services ($50).
- Wheel Services: Including hub adjustments ($25), hub overhauls ($35-$45), wheel truing ($25-$50), and tire/tube/tubeless installs ($15-$40).
- General Service: An hourly rate of $80 for miscellaneous services.
- Boxing for Shipping: Professional bike packing services for safe travel.
Luft Los Angeles distinguishes itself with several key features and a consistent commitment to a superior customer experience, as often highlighted by positive reviews.
- Expert, Rider-Focused Mechanics: Max and West, specifically mentioned in reviews, exemplify the team's friendly, professional, and knowledgeable approach. They are not just mechanics but also passionate riders, which means they understand the nuances of dependable parts and accurate service from a user's perspective. One customer noted, "Max was super kind and gracious in showing me some techniques to wrench on the bike which was super helpful."
- Top-Notch Service and Vibes: Customers frequently describe the service as "top notch" and the atmosphere as having "great people, vibes, kit, and service." This indicates a welcoming and high-quality environment.
- Community Hub: Positioned as a "community hub for endurance athletes," Luft Los Angeles hosts regular rides and runs, fostering a strong sense of community among cyclists and runners in the area. This is a significant draw for locals looking to connect with like-minded individuals.
- Problem-Solving Approach: The mechanics are praised for their ability to quickly diagnose and resolve issues. One reviewer mentioned how Max "pointed out that my headset washer was installed backwards and took care of it while finishing up the rest of the bike."
- Education and Guidance: The staff are patient in answering questions and willing to share knowledge, helping customers understand their bikes better and even offering tips for self-maintenance.
- Curated High-End Products: Luft Los Angeles carries a curated selection of apparel, accessories, performance, and recovery goods from "brands we know and love." They are dealers for prestigious brands such as Colnago, ENVE, Factor, Time, Look, BMC, OPEN, Stinner, Parlee, Ventum, De Rosa, Mondraker, Ibis, Princeton Carbonworks, Classified, and CeramicSpeed. This caters to riders seeking premium quality.
However, it's worth noting one review that expressed disappointment regarding a sales experience, citing a lack of motivation to sell, minimal questioning about riding needs, and refusal of delivery, leading to the customer not purchasing a bike. This suggests a potential area for improvement in their sales approach, even amidst otherwise strong service feedback.
To connect with Luft Los Angeles for service appointments, community events, or to explore their offerings, here is their contact information:
Address: 1930 Lincoln Blvd, Venice, CA 90291, USA
Phone: (310) 392-5838
Mobile Phone: +1 310-392-5838
For residents of Venice and the broader Los Angeles area in California, Luft Los Angeles stands out as an exceptional local resource for all cycling needs. Its convenient location on Lincoln Boulevard in the 90291 zip code makes it easily accessible for a wide range of local cyclists and endurance athletes. What truly makes Luft Los Angeles suitable for locals is its unique blend of professional, "pro-level" mechanical expertise and its genuine commitment to fostering a community. The staff, including Max and West, are consistently praised for being not just highly skilled but also friendly, gracious, and patient, building trust and rapport with customers.
The shop's emphasis on comprehensive services, from meticulous tune-ups and expert carbon repair to personalized bike fittings, ensures that every aspect of a cyclist's needs is covered with precision. Furthermore, the dedication to creating a "community hub" through regular rides and runs truly brings local enthusiasts together, offering more than just a retail or service experience. While one isolated sales experience might have been disappointing, the overwhelming feedback points to a shop that prioritizes high-quality service, technical expertise, and a welcoming environment. For Californians serious about their bikes and seeking a place where "the people, vibes, kit, and service are top notch," Luft Los Angeles is undoubtedly a prime destination, promising to be a frequent and valued stop on their cycling journey.
Luft Los Angeles Photos










Luft Los Angeles Location
Luft Los Angeles
1930 Lincoln Blvd, Venice, CA 90291, USA
Luft Los Angeles Reviews
Max and West at Luft treated me and my bike so well today!After a quick phone call, I came in to have my Canyon Aeroad buttoned up and the guys didn't hesitate to jump in and get the bike back on the road.Within seconds of getting the bike on the stand, Max pointed out that my headset washer was installed backwards and took care of it while finishing up the rest of the bike. Max was super kind and gracious in showing me some techniques to wrench on the bike which was super helpful.They both patiently answered all my questions and listened while I rambled about local rides.It's great to see a ride & run shop close by that brings the community together.I'm glad this shop exists! The people, vibes, kit, and service are top notch, I'm really looking forward to coming by the shop often!Keep it up gang - you've got a huge fan.
Feb 08, 2025 · Jonathan ChanI was ready to buy a bike… spend a lot of money… the guy in there clearly was not motivated to sell anything to me…didn’t ask me any questions, such as what type of riding I’d be doing, etc. I asked about delivery, he said no…but had he been friendly or helpful, I would have gladly figured out a way to get it home.I called later to ask why he didn’t try to sell me a bike… he said Linus was low on inventory and I’d “probably have to buy it online anyway”. Very disappointing.
May 21, 2025 · JenniferI’m super bummed to write this review because I was genuinely really excited to visit Luft when in LA, and it was the first shop I visited when staying in Venice last week.One would hope that when two people, both strong cyclists, with an interest in smaller, more specialty companies in the cycling industry, enter your shop - you would expect at least one of the staff members to say hello or even acknowledge your existence. Nope. I said hello, looked around the shop for probably 5-10 minutes, said goodbye and thanked the staff when leaving despite not being spoken to once, and nothing I said or did was even remotely acknowledged. I frankly found it embarrassing.The selection of gear, quality of builds and simplicity of the shop are all conducive to Luft being an excellent space. As someone who already owns lots of MAAP & PNS, if you value the hype brands of cycling industry, this is a great shop for you. I simply cannot recommend as the service level was so poor. Maybe shopping online is better. Maybe if you’re their homie they hook it up. I don’t know, and I won’t find out.I am however a service professional, and genuinely don’t care how cool you cats think you are. It’s not cool to have garbage service, ever. It’s pretty much your job(s) to be kind and interact with customers. If the impression you leave your customers with is that you don’t care that they are in your building, they will go elsewhere, trust. As a result - I won’t return to Luft again and will buy my 10k Titanium frameset somewhere that the staff say hello to me when I walk in. As if the bar is that low.Edit: Due to the owners reply and them seeming to show genuine concern for how our experience was, i've changed the rating and will give Luft another shot the next time i'm in LA. I understand how challenging it is to run a business. Hopefully i'll be able to have a difference experience next time around.
Nov 24, 2023 · Andrew BassettVery nice shop, parking always available street-side out front. Max is always really friendly and helpful and gets me back on my way in no time when my bike is facing issues.
Mar 14, 2025 · Stephen JakubowiczLove this shop! The people are so friendly and helpful. The bike gear is 🔥 🔥 🔥 certified *fresh* 🌱 I got a full kit (bib, jersey, socks 🧦, glasses 👓) and am ready to conquer the French alps 🏔 the look is ~Tron 🤖 but desaturated and athletic~
Jul 21, 2022 · Monica Vu
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