Everyday Cycles

For those of us in Wisconsin who view cycling not just as a hobby, but as a lifestyle, finding a bicycle store that truly understands our unique needs is paramount. Look no further than Everyday Cycles, a distinctive shop nestled in Milwaukee. This isn't your average bike store; it's a specialized hub for cyclists passionate about fatbiking, adventure cycling, and urban assault/commuting. With a strong emphasis on high-quality, often American-made products, and a commitment to personalized service, Everyday Cycles offers a refreshing and expert-driven approach to the world of two wheels.

In Wisconsin, we appreciate businesses that are passionate about their craft and go the extra mile for their customers. Everyday Cycles embodies this spirit, creating a unique space where cyclists can find not only exceptional bikes and gear but also unparalleled advice from someone who lives and breathes cycling. They understand that for many, a bicycle is a tool for adventure, a means of transportation, and a source of profound enjoyment. This article will delve into what makes Everyday Cycles a truly remarkable destination for anyone with a love for specialized biking in our state.

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Everyday Cycles is a Milwaukee bicycle shop known as a purveyor of "the finest Fatbiking, Adventure Cycling and Urban Assault/Commuting gear available." Located on the second floor, this unique establishment focuses on working with cyclists who are seeking personalized or custom bicycles. They specialize in custom-built bikes from renowned brands such as Omnium Cargo, Schlick Cycles, Surly Bikes, State Bicycles, and Wisconsin-made Wyatt Bicycles. Beyond complete bikes, Everyday Cycles is dedicated to refreshing existing bicycles with parts from top manufacturers, with a particular emphasis on sourcing Made-in-the-United States products whenever possible. The owner, Greg, is deeply immersed in the cycling world, actively participating in events and trips to ensure he can confidently recommend the products offered, fostering a one-on-one, consultative approach with customers.

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Everyday Cycles is located at 3720 N Fratney St #2B, Milwaukee, WI 53212, USA. Situated in Milwaukee's vibrant Riverwest neighborhood, this location offers convenient access for residents across Milwaukee and the greater southeastern Wisconsin area. While the shop is described as being on the "second floor," which might imply a less conventional storefront, its presence in a dynamic part of the city means it's often close to public transportation routes and easily reachable by car or, fittingly, by bike.

The Riverwest neighborhood itself is known for its active and independent spirit, making it a fitting home for a specialized bike shop like Everyday Cycles. For those seeking a unique shopping experience away from larger retail chains, this location offers a more intimate and expert-focused environment. Visitors from Waukesha, Racine, Kenosha, and other Wisconsin communities will find that a trip to Everyday Cycles is a manageable journey to access their specialized offerings and personalized service.

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• Custom Bicycle Builds: Everyday Cycles specializes in building personalized and custom bicycles. They work closely with customers to create bikes tailored to specific needs and preferences, offering brands like Omnium Cargo, Schlick Cycles, Surly Bikes, State Bicycles, and Wyatt Bicycles.
• Bicycle Service and Repair: The shop offers comprehensive service and repair options. This includes a "Safety Inspection/Repair Estimate" (with a $40 deposit that applies to the final cost), a "Standard Tune Up" ($95 + parts), and a "Light Tune Up" ($65 + parts). They also provide an extensive "Bicycle Overhaul/Build" service ($250-400 + parts), which involves complete disassembly, cleaning, bearing repacking/replacement, and reassembly.
• Bike Pick Up and Delivery: For added convenience, Everyday Cycles offers bike pick up and delivery services in the Riverwest/Eastside/Northshore area of Milwaukee, making it easier for customers to get their bikes serviced.
• Parts Installation and Repair (À la carte): They provide a detailed list of labor charges for specific installations and repairs, such as installing/removing tires or tubes, freewheel removal/installation, cone adjustments, wheel truing/dishing, spoke replacement, brake adjustments, derailleur adjustments, bottom bracket/crank/drivetrain/pedal installations, handlebar swaps, bar tape installation, and fender/rack installations.
• Wheel Building: Specialized wheel building services are offered, with rates for building one or two wheels.
• Stuck Parts Removal and Machining: The shop handles more complex issues like removing stuck parts (billed hourly) and offers machining services such as chasing bottom brackets, fork threading, reaming, facing, and flex-honing seat tubes.
• Suspension Fork Maintenance: While dependent on the manufacturer, they provide shock maintenance, advising customers to check their manuals for recommended service intervals.

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• Exceptional Customer Service (Personalized & Proactive): As evidenced by a glowing review, Greg (the owner/staff) goes "above and beyond any response expected." This includes proactively contacting vendors, suggesting alternative options, and even recommending competitor shops if a direct sale isn't possible, demonstrating a rare level of dedication and integrity. This one-on-one, consultative approach is a significant highlight.
• Specialization in Niche Cycling: Everyday Cycles is a purveyor of "Fatbiking, Adventure Cycling and Urban Assault/Commuting gear." This specialization means they possess deep expertise and a curated inventory for these specific and growing segments of the cycling community, setting them apart from general bike shops.
• Emphasis on American-Made Products: The shop prides itself on offering "fine quality AMERICAN made products," including parts, gear, and clothing, whenever possible. This focus on domestic manufacturing is a strong appeal for customers who value supporting local industries and appreciate craftsmanship.
• Spectacular Bikes and Curated Selection: Customers are "very happy with the selection" and describe the bikes as "nothing short of spectacular." This indicates a high standard for the brands and models they choose to stock, which include respected names like Omnium Cargo, Schlick Cycles, Surly Bikes, State Bicycles, and Wisconsin's own Wyatt Bicycles.
• Owner's Expertise and Passion: The owner, Greg, is deeply involved in the cycling world, attending events and going on trips to personally test and validate products. This direct experience translates into highly confident and reliable recommendations for customers.
• Focus on Customer Satisfaction (Beyond Sales): The review from a non-purchasing customer highlights that even without a sale, the effort put into helping was so significant it warranted a positive review. This speaks volumes about their commitment to genuine customer assistance over transactional outcomes.
• Comprehensive Service Offerings: Beyond sales, the detailed list of repair and maintenance services, from basic tune-ups to full overhauls and specialized tasks like wheel building and machining, shows that they are equipped to handle a wide range of cycling needs.

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To connect with Everyday Cycles, you can reach them via their primary phone number at (414) 585-0366. For added convenience, they also provide a mobile phone number, which is +1 414-585-0366. Should you wish to visit their unique location in person, their physical address is 3720 N Fratney St #2B, Milwaukee, WI 53212, USA. Given their focus on personalized service, it's advisable to call or email ahead to confirm hours or arrange an appointment, ensuring you get the dedicated attention from their expert staff.

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Everyday Cycles is an exceptional and highly suitable bicycle store for locals across Wisconsin, especially for those in the greater Milwaukee area. Its suitability stems from its distinctive blend of specialized offerings, a deep commitment to quality, and an unparalleled level of customer service that truly sets it apart.

For Wisconsin cyclists who are into fatbiking, adventure cycling, or urban commuting, Everyday Cycles is a dream come true. Unlike general bike shops, their specific focus means they carry a curated selection of bikes, parts, and gear that are perfectly suited for these demanding and rewarding styles of riding. This specialization, combined with their strong emphasis on American-made products, appeals to those who value durability, craftsmanship, and supporting domestic industries. Knowing that a significant portion of their inventory is sourced locally or domestically adds a layer of trust and pride for local consumers.

The personalized attention exemplified by Greg's "above and beyond" customer service is a massive draw. In an age of impersonal transactions, receiving such dedicated and honest assistance, even if it doesn't immediately lead to a sale, builds immense loyalty. This consultative approach ensures that Wisconsin riders are not just buying a bike or a part, but investing in a solution tailored to their specific needs, backed by genuine expertise and passion.

Furthermore, their comprehensive service menu, ranging from basic tune-ups to complex overhauls and specialized machining, means that locals have a reliable place to get their unique or high-performance bikes serviced by knowledgeable hands. The convenience of bike pick-up and delivery in certain areas further enhances their local appeal, making maintenance hassle-free.

In essence, Everyday Cycles is more than just a bicycle store; it's a dedicated partner for Wisconsin's discerning cyclists. Its commitment to specialized products, American-made quality, and truly exceptional, personalized service makes it an indispensable local resource for anyone looking to maximize their cycling adventures across the Badger State.

Everyday Cycles

3720 N Fratney St #2B, Milwaukee, WI 53212, USA