Wheel & Sprocket

Welcome to Wheel & Sprocket, a cornerstone of the cycling community in Milwaukee, Wisconsin. Located at 187 E Becher St Suite A, our store is a vibrant hub for cyclists of all levels and interests. For decades, Wheel & Sprocket has been dedicated to helping people across Wisconsin enjoy the ride, whether they're seasoned enthusiasts, daily commuters, or just starting their two-wheeled adventures. We understand the diverse landscapes and riding preferences that make cycling in Wisconsin so unique, from urban exploration along the lakefront to challenging off-road trails. Our commitment to providing a vast selection of high-quality bikes, exceptional service, and expert advice ensures that every customer finds exactly what they need to make their cycling experience truly enjoyable.

At Wheel & Sprocket, we believe that bikes make life better. This philosophy drives everything we do, from carefully curating our inventory to offering comprehensive repair services and sharing our passion for cycling. We're not just selling bikes; we're fostering a community and supporting the active lifestyles of our Wisconsin neighbors. Our friendly and knowledgeable staff are here to guide you through our extensive collection, answer all your questions, and ensure you feel confident and excited about your cycling choices. We strive to create a welcoming environment where you can explore the latest cycling innovations, find reliable used options, and get expert help to keep your bike performing its best.

With a long-standing history dating back to 1973, Wheel & Sprocket has grown from humble beginnings in Hales Corners to become one of America's best bike shops, with multiple locations across Wisconsin. Our Milwaukee store continues this legacy, embodying the core values of superior customer service, extensive product knowledge, and a genuine love for cycling. We are committed to earning your trust by providing a fun, fair, and informative shopping experience, ensuring that every time you visit us, you leave feeling satisfied and ready to hit the road or trail.

Wheel & Sprocket's Milwaukee location is conveniently situated at 187 E Becher St Suite A, Milwaukee, WI 53207, USA. This "cool location," as described by customers, is a fantastic spot for Milwaukee residents and those visiting from surrounding areas of Wisconsin. Being nestled in the Bay View neighborhood provides a unique, local feel, making it a great destination for both cycling needs and a chance to explore a vibrant part of the city.

Accessibility is a key factor for any local business, and our Becher Street address places us within easy reach for many. While one customer noted that "the approach angle may damage your front bumper cover" if trying to enter the parking lot with a factory-height compact car, it's a testament to our characterful, slightly tucked-away spot. For cyclists, this location is easily accessible by bike, allowing for a seamless ride to and from our store. We understand the urban landscape and aim to be a convenient resource for all Milwaukee cyclists, encouraging a pedal-powered visit whenever possible.

The fact that the "entrance is finally fixed" also speaks to our commitment to improving the customer experience and responding to feedback, ensuring that your visit is as smooth as your ride. Our Bay View location allows us to deeply engage with the local community, serving as a hub not just for sales and service, but also for connecting with fellow riders. Whether you're coming from downtown, the south side, or beyond, Wheel & Sprocket is a welcoming and easily navigable destination for your cycling needs in Wisconsin.

Wheel & Sprocket offers a comprehensive array of services to cater to every cyclist's needs, from purchasing a new bike to keeping your current one in top condition.

• Bicycle Sales (New and Used): We provide a large selection of new bikes, primarily Trek bikes, as well as some quality used bikes. Our inventory includes mountain bikes, road bikes, electric bikes, adventure bikes, recreational bikes, BMX bikes, and kids' bikes, ensuring options for all types of riders and disciplines.
• Expert Bicycle Repair and Maintenance: Our full-service bike repair shop offers complete maintenance and repairs on every type of bike, even if it wasn't purchased from us. Services include major derailleur adjustments, major brake adjustments, comprehensive off-bike wheel truing, bottom bracket and headset adjustments, and full bike washes and lubes.
• eBike Sales and Service: We cater to the growing eBike market with sales of popular models like Aventon and specialized service for electric bikes, including ensuring your Aventon Adventure with add-ons is tuned up quickly.
• Bike Fittings: Our team offers professional bike fittings to ensure optimal comfort, efficiency, and performance tailored to your body and riding style.
• Parts and Accessories Sales: We stock a wide range of cycling accessories, clothing, helmets, shoes, car racks, parts, wheels, tires, and tubes, providing everything you need to enhance your ride.
• New Bike Service Plans: We offer various service plans (Bronze, Silver, Gold) with new bike purchases, providing benefits like unlimited adjustments, limited manufacturer's warranty, annual service packages, and priority service for peace of mind.
• Bike Trade-In Program: We make it easier to upgrade your ride by offering a bike trade-in program.
• Knowledgeable Staff and Advice: Our staff are consistently praised for being friendly, great, and very knowledgeable about bikes, making suggestions, and providing expert advice to help you find the right product or solution.

Wheel & Sprocket distinguishes itself through several key features and highlights that make it a premier destination for Wisconsin cyclists.

• Large Selection of Quality Bikes: Customers consistently praise our "large selection, mostly of Trek bikes," indicating a comprehensive inventory from a leading brand. We also offer "some used bikes," providing options for various budgets and preferences.
• Friendly and Knowledgeable Staff: Our team is frequently highlighted for being "friendly enough," "great," and "very knowledgeable about the bikes," providing helpful suggestions and ensuring customers feel well-informed. This positive interaction is a cornerstone of our customer service.
• First-Rate Store Experience: As one customer put it, "This is as first rate as a store can get." This reflects the overall positive atmosphere, product quality, and service excellence that Wheel & Sprocket strives to deliver.
• Commitment to Customer Satisfaction: The store manager, Andrew, "stands behind everything they say," and the service techs, like Mark, "do everything possible to make you happy and satisfied if you have a problem with your bike." This strong dedication to resolving issues and ensuring customer happiness is a significant highlight.
• Efficient Service Department: Our service department is noted for its quick turnaround times. For instance, an Aventon Adventure with add-ons was serviced in "just a couple days," demonstrating efficiency in getting riders back on their bikes swiftly.
• "Cool Location" and Atmosphere: While acknowledging the unique parking lot approach, the store itself is recognized as a "cool location." The revamped Bay View building, which once housed steel component manufacturing, provides a "dynamic, bright atmosphere while artfully incorporating its manufacturing roots," creating a unique and inviting space.
• Community-Centric Approach: Wheel & Sprocket has a long history of community involvement, advocating for better bike infrastructure and fostering a love for bikes. The Bay View location, specifically, serves as a community center with partners like Wisconsin Bike Fed and the Chris Kegel Foundation, demonstrating a deep commitment to the local cycling scene.

Ready to experience the difference at Wheel & Sprocket? Here's how to get in touch with us:

Address: 187 E Becher St Suite A, Milwaukee, WI 53207, USA

Phone: (414) 234-5500

Mobile Phone: +1 414-234-5500

For locals throughout Wisconsin, and particularly those in the greater Milwaukee area, Wheel & Sprocket stands out as an exceptionally suitable bicycle store. The consistent praise from real customers highlights the core strengths that resonate with local users: a highly knowledgeable and friendly staff, like Andrew and Mark, who go above and beyond to ensure satisfaction. This dedication to customer happiness, coupled with their ability to resolve issues efficiently and honor commitments, builds a strong sense of trust within the community. Whether you're making a significant investment in a new eBike or simply need a quick repair for your existing ride, the rapid turnaround times and comprehensive service options provided by Wheel & Sprocket are invaluable to busy Wisconsin residents.

The large selection of both new (especially Trek bikes) and used bicycles means that every local can find a bike that fits their budget and cycling aspirations, from cruising the city streets to tackling Wisconsin's diverse trails. Moreover, the unique "cool location" in Bay View, which doubles as a community hub, fosters a sense of belonging for cyclists. It's more than just a place to buy gear; it's a resource for learning, connecting, and celebrating the joy of cycling. For anyone in Wisconsin seeking a reliable, expert, and community-oriented bicycle store that truly helps them "enjoy the ride," Wheel & Sprocket is undoubtedly the go-to destination.

Wheel & Sprocket

187 E Becher St Suite A, Milwaukee, WI 53207, USA