Fyxation Bicycle Company

For over a decade, Fyxation Bicycle Company has been a proud part of Milwaukee's vibrant cycling scene, growing from a local idea into an internationally recognized brand. Founded in 2009 by two brothers from Milwaukee, Nick and Ben Ginster, Fyxation specializes in designing and manufacturing urban-focused bicycles and components that prioritize durability, style, and affordability. Unlike traditional retail bike shops that primarily sell other brands, Fyxation designs its own line of bikes, including popular models like the Pixel (a sturdy single-speed/fixed gear) and the versatile Quiver (an all-road gravel bike), alongside a wide range of parts like tires, pedals, and handlebars. Their commitment to creating bikes that are not only functional for daily commuting and urban exploration but also stylish and reliable has resonated with cyclists across Wisconsin. While they've evolved their business model to focus more on design, manufacturing, and online sales with local pickup, their roots remain firmly planted in Milwaukee, making them a unique and essential part of the local cycling landscape for those seeking a distinct and dependable ride.

Fyxation Bicycle Company's Milwaukee headquarters is located at 3618 W Pierce St, Milwaukee, WI 53215, USA. This address places them in Milwaukee's vibrant Silver City neighborhood. While Fyxation primarily operates as a design center, warehouse, and manufacturer, rather than a traditional retail storefront, they do offer in-store pickup for local customers who purchase products online. Their location adjacent to the Hank Aaron Trail, and within the "Pedal Milwaukee" building (which also houses the Bicycle Federation of Wisconsin and Team Sports), strategically places them within the heart of Milwaukee's cycling advocacy and infrastructure. For Wisconsin residents looking to pick up a Fyxation bike or component they've ordered, the W Pierce Street location is accessible by car, and street parking is generally available. It's important to note that while they are open by appointment Monday-Friday from 9 AM to 4 PM for pickups, they no longer offer service and repair directly at this location. However, they can recommend other local bike shops for such needs, maintaining their commitment to the overall health of the Milwaukee cycling community.

Fyxation Bicycle Company's primary services revolve around the design, manufacturing, and direct sales of their own branded bicycles and components. While they've shifted from offering direct repair services, their focus is on providing high-quality, urban-ready products and supporting their customers through efficient distribution.

• Design and Manufacturing of Bicycles: Fyxation designs its own line of bicycles, including single-speed, multi-speed, road, commuter, and gravel bikes. Popular models include the Pixel (a versatile fixed-gear/single-speed) and the Quiver series (all-road gravel bikes). These bikes are designed and spec'd in Milwaukee, tested for tough riding conditions, and known for being fun, fast, and affordable.
• Production of Bicycle Components and Accessories: They manufacture a wide array of bicycle parts and accessories, including durable tires (like the Session 700), pedals (such as the Gates Pedal and Mesa plastic platform pedals), handlebars, grips, saddles, and more. Their products are designed to be both functional and stylish.
• Online Sales and Local Pickup: Fyxation primarily sells its products through its online store. For local Wisconsin customers, they offer the convenience of in-store pickup directly from their Milwaukee headquarters, allowing riders to get their new bike or parts quickly.
• "Ship to Store" Program for Assembly: For customers who purchase a bike online and prefer professional assembly, Fyxation offers a "Ship to Store" option. They will ship the bike to a local bike shop convenient to the customer's location for professional assembly. This service ensures that bikes are correctly set up and ready to ride, and importantly, maintains the warranty (as bikes purchased through Fyxation MUST be assembled by a certified mechanic or authorized dealer for warranty validity).
• Corporate and Custom Bicycle Programs: Fyxation works with companies to create custom-branded bicycles for corporate wellness programs, employee incentives, or marketing. They can design custom bikes from existing inventory or develop entirely new models with corporate branding and colors, for orders ranging from 5 to 300 bikes.
• Warranty and Returns: They offer a lifetime warranty on their steel/alloy framesets and a one-year warranty on non-consumable parts. They also have a 30-day return/exchange policy for new condition items.

Fyxation Bicycle Company has carved out a distinct niche in the Wisconsin cycling market through several key features and design philosophies:

• Milwaukee-Designed and Tested: All Fyxation bikes and components are proudly designed in Milwaukee. This local touch means products are tested against the city's varied terrain and conditions, ensuring they are well-suited for urban and even gravel riding across Wisconsin.
• Durability Meets Style and Affordability: Fyxation's core philosophy emphasizes creating bikes and parts that are "durable yet stylish" and "affordable." This combination offers excellent value, particularly for commuters and everyday riders who need reliable transportation without breaking the bank.
• Popularity in the Local Scene: Customer reviews indicate that Fyxation bikes are "popular" and "you'll see Fyxation bikes most places you go in Milwaukee." This widespread presence is a testament to their local appeal and suitability for the urban environment.
• Versatility of Product Line: While they started with fixed-gear and single-speed bikes, Fyxation has expanded to offer versatile "all-road" gravel bikes (like the Quiver X), catering to riders who want one bike capable of handling various terrains, from city streets to light trails.
• "Bang for the Buck" Value: Customers often describe their bikes as offering "bang for the buck," highlighting that they provide a solid, reliable build for a competitive price point, especially compared to higher-end custom options. The Eastside model is particularly praised for its quality chromoly steel frame and inclusion of both front and rear brakes, setting it above many budget fixed-gear options.
• Focus on Urban and Commuter Cycling: Fyxation products are built with the urban cyclist in mind. Their bikes, like the Pixel, are designed for "sliding through traffic, commuting to work, or simply cruising around campus," offering practicality and ease of maintenance.
• Adaptability for Gig Economy and Commuting: As noted by a customer, their bikes are sturdy enough to handle demanding use, such as Uber Eats delivery, proving their robust construction for daily, high-mileage commuting.
• Quality Components: Even at a mid-range price, Fyxation's bikes are noted for having high-quality componentry, with many owners feeling no need to replace parts. Their proprietary components, like the Mesa pedals and Session tires, also receive positive reviews for durability and performance.

For inquiries about Fyxation Bicycle Company's products, online orders, or local pickups, you can reach them using the following contact details:

Address: 3618 W Pierce St, Milwaukee, WI 53215, USA

Phone (Office/Customer Service/Dealer/Distributor Orders): (414) 210-4907 or +1 414-210-4907

Email (Customer Support): [email protected]

Email (General/Dealer/Distributor Orders): [email protected]

Website: www.fyxation.com

Operating Hours for Local Pickup: Monday - Friday: 9:00 AM - 4:00 PM (by appointment only)

It is always recommended to contact them in advance, especially for local pickups or specific inquiries, as they operate as a headquarters and warehouse, not a walk-in retail store for general Browse or repairs.

For Wisconsin residents, particularly those navigating the urban landscape of Milwaukee, Fyxation Bicycle Company offers a compelling and distinct value proposition. As a local brand that designs and manufactures its own bikes and components, Fyxation provides durable, stylish, and affordable cycling solutions tailored for everyday use. Their "sturdy and reliable mid-range" bikes, like the popular Eastside, are a common sight in Milwaukee, a testament to their practicality and performance for commuters, gig workers, and casual riders alike. While Fyxation has evolved to focus on design, manufacturing, and online sales with convenient local pickup (3618 W Pierce St), they remain committed to the Wisconsin cycling community. Their shift towards versatile road and gravel bikes, alongside their established single-speed offerings, ensures a suitable option for various riding preferences. For those seeking a quality bike that delivers "bang for the buck" without compromising on durability or style, and proudly designed right here in Milwaukee, Fyxation Bicycle Company is an excellent choice to get you rolling across the streets and trails of Wisconsin.

Fyxation Bicycle Company

3618 W Pierce St, Milwaukee, WI 53215, USA