ERIK'S - Bike Board Ski Introduce
Welcome to ERIK'S - Bike Board Ski in Glendale, Wisconsin, a premier destination for outdoor enthusiasts across the Badger State. More than just a bicycle store, ERIK'S is a comprehensive hub for cycling in the warmer months and transforms into a full-fledged ski and snowboard shop when the snow flies. For riders and winter sports lovers across Milwaukee and beyond, ERIK'S offers an impressive selection of top-brand bicycles, e-bikes, gear, accessories, and apparel. What truly sets this location apart is its smart, pleasant, and no-pressure staff, who are dedicated to making your buying experience enjoyable and informed. As highlighted by customers, experts like Elliot and Marissa possess extensive knowledge about various bike models, their performance, and value, ensuring you make the right choice for your needs. Whether you're looking for a new Specialized mountain bike, an Aventon e-bike, or need expert service for your existing gear, ERIK'S - Bike Board Ski is committed to supporting your adventures throughout Wisconsin's changing seasons.
---ERIK'S - Bike Board Ski in Glendale is conveniently located at 598 West Northshore Drive, Glendale, WI 53217, USA. This prime location ensures easy accessibility for residents not only within Glendale but also from surrounding communities across the North Shore and greater Milwaukee metropolitan area, including Fox Point, Whitefish Bay, Shorewood, and even downtown Milwaukee. Situated on West Northshore Drive, the store is readily reachable by car, with convenient parking available for visitors. Its position in the Bayshore area makes it a practical stop for those living in or traveling through northern Milwaukee County. The ease of access to ERIK'S - Bike Board Ski means that whether you're coming from nearby suburbs or further afield, getting to the shop for your cycling, skiing, or snowboarding needs is a straightforward and hassle-free experience. This central and welcoming location further solidifies its role as a key resource for the Wisconsin outdoor community.
---ERIK'S - Bike Board Ski offers an extensive array of services and products, catering to year-round outdoor adventures in Wisconsin. Their comprehensive offerings ensure that whether you're hitting the bike trails or the ski slopes, you're well-equipped and your gear is in top condition.
Bicycle Sales: ERIK'S boasts a vast selection of bikes, including being a top Specialized bicycle dealer in the country. They offer a huge inventory of various bike types:
- Road Bikes (e.g., Specialized Roubaix)
- Mountain Bikes (e.g., Specialized Stumpjumper, Rocky Mountain)
- Electric Bikes (e-bikes, including Specialized Como, Aventon, Velotric, Himiway) with in-store and on-street test rides.
- Hybrid/Recreational Bikes (e.g., Specialized Sirrus)
- Fat Bikes
- Gravel Bikes
- BMX Bikes
- Kids' Bikes
Bicycle Service and Repair: They pride themselves on quality service for all bikes, from brand new to old favorites. Services include:
- Standard Service Plan: Flat fix/tube install, derailleur and brake adjustments, disc brake rotor true, drivetrain and cable lubrication, hub adjustments, wheel truing, suspension stanchion lubrication, and firmware updates (for e-bikes).
- Performance Service Plan: Includes all standard services plus specialty services like disc brake bleed, front suspension oil change, rear shock air can service, and tubeless sealant replacement.
- Same Day Service: Available for many repairs and adjustments to get you back riding quickly.
- 90-Day Safety Check: Free with every bike purchase.
Bike Sizing and Fit: Trained staff are on hand at every location to ensure proper bike sizing through body measurements. They also offer Body Geometry Fit services for optimal comfort and performance.
Cycling Accessories and Apparel: A wide range of cycling accessories (locks, trailers, bags, racks, tires, tubes, water bottles, food), bike parts (shifting, braking), and cycling clothing (jerseys, bottoms, gloves, socks, shoes, helmets, sunglasses) are available.
Winter Sports Equipment (Seasonal): From mid-October through February/March, they stock and service ski and snowboard equipment, including top brands in skis (Salomon, K2, Elan), snowboards (Burton, Ride, K2), outerwear (Helly Hansen, Spyder, 686), bindings, and boots. They also offer basic waxes, base repairs, and edge tunes.
Other Gear: Performance scooters, skateboards, longboards, and automotive bike carriers/racks.
Leasing Programs: Available for kids' growing needs, particularly for winter sports equipment.
ERIK'S - Bike Board Ski in Glendale distinguishes itself through several key features and highlights that firmly establish it as a premier destination for outdoor enthusiasts in Wisconsin. These attributes significantly contribute to their strong reputation and the enthusiastic loyalty of their customer base.
Highly Knowledgeable and No-Pressure Sales Staff: Customers consistently praise the staff, like Elliot and Marissa, for being "smart, pleasant, no-pressure," and knowing "everything about the different models of bikes, how they handle on and off road, and how the various levels of each bike performed vs. how much they cost." This deep product knowledge, combined with a non-aggressive sales approach, ensures customers feel confident and well-informed in their purchasing decisions.
Extensive Bike Selection and Top Brands: ERIK'S is recognized as the #1 Specialized bicycle dealer in the country and boasts a huge inventory of bikes from other top brands like Aventon, Rocky Mountain, BMC, Cervelo, and Haro. This ensures Wisconsin riders have access to one of the best selections of bikes in the Midwest, catering to every type of rider and budget.
Comprehensive Service Department: With detailed Standard and Performance Service Plans for both analog and electric bikes, ERIK'S offers thorough maintenance and repair capabilities. Their commitment to "quality service of all bikes" and offering "Same Day Service on many repairs" ensures quick turnarounds and keeps riders on the road or trail.
Year-Round Outdoor Sports Hub: Unlike many specialized shops, ERIK'S caters to both summer (cycling) and winter (skiing and snowboarding) sports. This seasonal versatility makes it a convenient, continuous resource for Wisconsin's diverse outdoor enthusiasts, offering sales, service, and expertise across disciplines.
Customer-Focused Sizing and Fit: The emphasis on proper bike sizing by trained staff and offering Body Geometry Fit services demonstrates a commitment to rider comfort, performance, and injury prevention, going beyond just selling a bike.
Value-Oriented Guidance: Staff members excel at helping customers select bikes that offer "great value," ensuring that quality and performance align with the customer's budget and specific needs for their riding style.
For all your cycling, skiing, and snowboarding needs, or to inquire about their extensive range of products and services, you can easily get in touch with ERIK'S - Bike Board Ski in Glendale.
Address: 598 West Northshore Drive, Glendale, WI 53217, USA
Phone: (414) 831-1001
Hours:
- Monday - Friday: 11:00 AM - 7:00 PM
- Saturday: 11:00 AM - 5:00 PM
- Sunday: 11:00 AM - 5:00 PM
For residents of Glendale and the broader Wisconsin region, ERIK'S - Bike Board Ski stands as an exceptionally suitable and valuable local resource for all their outdoor adventure needs. Its suitability for locals is deeply rooted in a blend of unparalleled expertise, a vast product selection, and a strong commitment to customer satisfaction across multiple seasons. Firstly, the **highly knowledgeable and no-pressure sales staff** are a significant draw. Wisconsin locals appreciate honest and expert guidance when making significant purchases like bikes or skis. As customer reviews attest, the team's ability to thoroughly explain models, performance, and value, without being pushy, ensures that customers feel empowered and confident in their choices, leading to a truly positive buying experience.
Secondly, ERIK'S distinction as a **top Specialized dealer with an extensive inventory of diverse bike types** means that Wisconsin riders have access to an unmatched selection. Whether you're a serious mountain biker looking for a Specialized Stumpjumper, a commuter interested in an Aventon e-bike, or a parent seeking a quality kids' bike, the breadth of options ensures that every local can find the perfect fit for their riding style and budget. This wide selection, combined with their comprehensive sizing and fit services, guarantees optimal comfort and performance for local adventures.
Furthermore, the shop’s unique dual focus on **both cycling and winter sports (skiing and snowboarding)** makes it a true year-round adventure hub for Wisconsin's active population. As the seasons change, locals can rely on ERIK'S for expert advice, sales, and service for all their gear needs, from bike tune-ups in summer to ski waxing and snowboard repairs in winter. This versatility provides immense convenience and reinforces its role as an essential partner for those who embrace Wisconsin's varied outdoor recreation opportunities.
Finally, ERIK'S commitment to **quality service and repair**, including comprehensive service plans and often same-day turnaround, ensures that locals can keep their beloved gear in peak condition with minimal downtime. This reliable support, coupled with their friendly approach, cements ERIK'S - Bike Board Ski as more than just a retail store; it's a trusted community pillar dedicated to fostering and supporting the active lifestyles of Wisconsin residents.
ERIK'S - Bike Board Ski Photos










ERIK'S - Bike Board Ski Location
ERIK'S - Bike Board Ski
598 West Northshore Drive, Glendale, WI 53217, USA
ERIK'S - Bike Board Ski Reviews
Smart, pleasant, no-pressure staff made buying a new bike a great experience. Elliot knew everything about the different models of bikes, how they handle on and off road, and how the various levels of each bike performed vs. how much they cost. I was looking for a bike for my son when in town and other family who come visit rather than my main bike. Elliot helped select a great bike that was also a good value.
Apr 03, 2025 · greg watchmakerMarissa was attentive and paid attention to details about the bike requirements for advanced rides…good customer service
Apr 28, 2025 · Lloyd SeawrightThe team at Erik’s in Bayshore were fantastic! Very knowledgeable staff and worked well with each other. Aaron and Marissa were outstanding!! 10/10 We bought two Aventon cruisers.
Apr 21, 2025 · Lawrence LococoSo I had stopped in this place the other day as I am thinking of getting a bike...and my experience here was so-so. And I left feeling rather confused about the whole thing. In fact they had not been very helpful.I don't want one of those bikes where you lean forward over the handlebars. I would feel very uncomfortable with that, especially since I have a connective tissue disorder and I am double-jointed. I want an upright bike, similar to what a kid rides. You would think a big bike store like this would have such a bike! And since I was already at Bayshore I had decided to stop in while I was in the area. The store is right on the corner...Well as I was going in through the door, a man right in front of me seemed to be returning or exchanging a bike. He said his wife had felt very unsafe on it... I suppose this should have told me something about the store but I had decided to look around anyway.I saw there were lots of bikes all right but they were also the same kind of bike. There really was no variety. At all. Unless you count the one adult tricycle they had or that super low to the ground thing? I don't even know what you call those things! But mainly this place seems to sell racing bikes or those multi-gear bikes. All of the bikes are like carbon copies of each other.One employee showed me a bike he thought would be suitable but it was way too tall for me! I could barely get my leg up over the bar. And that wasn't the type of bike I wanted either. He didn't try to size me for a bike at all or even ask how tall I was. Which is very bad service! Plus that bike came from the super expensive side of the store too. Bikes in that area cost several thousands of dollars and I have no intention of spending that on a bike - especially not one that is too tall for me. I couldn't even get up on it!He told me they don't make bikes for adults with coaster brakes BUT I found out online they DO make those kind of bikes! And you don't have to struggle to climb onto a too tall bike...or have the top bar too tall for your body! No wonder that man was trying to return that bike! It wasn't sized properly. That's my guess. Because that's what they tried to do to me! Perhaps all of their bikes are meant for tall men?A Bianchi Venezia is an example of the type of bike I am looking for. Its a women's bike. And the top bar goes down at an angle instead of straight across. And it has upright handles too. You can get one for $500 or $600 - plus its a quality made bike. And I have found out that a 15 inch bike is the right size for me. 15 or 16 inches. But I had to find this out on my own from online research.This store wasn't helpful at all...I would be very cautious buying a bike here.
May 19, 2021 · Sarah B.I bought a bike here recently. This store had to work with the manufacturer for weeks to get the final item of the order, but they kept me in the loop, and ensured I got everything. They answered all my noob bike questions, even a mechanic there spent time talking bikes with me. Elliot and staff here did a wonderful job, and I can recommend this store. Cheers!
Dec 08, 2024 · Jonathan Farah
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