ERIK'S - Bike Board Ski Introduce
For outdoor enthusiasts across Wisconsin, especially those in the Grafton area and surrounding communities, ERIK'S - Bike Board Ski stands as a truly exceptional and comprehensive destination. More than just a bicycle store, ERIK'S is a multi-season retail hub, offering a premier selection of bikes, e-bikes, ski, and snowboard equipment. With a strong commitment to expert guidance, a no-pressure sales philosophy, and dedicated customer service, ERIK'S in Grafton provides an invaluable resource for anyone looking to embrace the active lifestyle that Wisconsin's diverse landscapes offer, year-round.
In a state like Wisconsin, where outdoor activities change with the seasons, having a single, trusted source for high-quality gear and knowledgeable advice is incredibly convenient. ERIK'S recognizes this need and prides itself on being that reliable partner, whether you're navigating the scenic bike trails in the summer or hitting the slopes in the winter. Their extensive inventory includes top brands like Specialized, Aventon, Rocky Mountain, BMC, Cervelo, Haro for bikes, and Burton, Ride, K2, Salomon, and Helly Hansen for winter sports, ensuring that customers have access to the best equipment on the market.
What truly sets ERIK'S apart, as consistently highlighted by glowing customer reviews, is the exceptional quality of their sales team. Customers frequently praise individuals like Collin and Felisha for their knowledge, patience, and genuine desire to help. As one happy customer noted, "Collin is great to work with and had great recommendations," leading to the purchase of "awesome bikes" that delivered exactly what was discussed. This personalized, consultative approach is a key differentiator, making the purchasing process enjoyable and confidence-inspiring.
The "no pressure sales at all" philosophy is another significant highlight for ERIK'S. In an industry where consumers can sometimes feel rushed or pushed towards a decision, ERIK'S empowers its customers to take their time, test out multiple options, and make informed choices. One review beautifully illustrates this, detailing how a couple was able to "test out two e-bikes," "went out to dinner and talked about it," and felt absolutely "no pressure" before returning to make their purchase. This respect for the customer's decision-making process builds immense trust and loyalty, fostering long-term relationships within the Wisconsin community.
The expertise at ERIK'S extends beyond just sales. Their team is deeply knowledgeable about the products they offer, providing insights into bike performance, e-bike capabilities, and even the nuances of winter sports gear. For cyclists purchasing Aventon A2s or mountain bikes, this means understanding real-world performance on different terrains, whether "mud/water, snow/ice on crushed stone trails and then road a paved trail." This practical knowledge ensures that customers are well-prepared for their adventures across Wisconsin.
Furthermore, ERIK'S commitment to customer service doesn't end with the sale. They provide everything needed, from helmets and racks to grips and posts, ensuring customers are fully equipped and ready to ride. The proactive approach, even after a purchase is made, as seen in the customer who received a "90 day tuneup overview with Heather," reinforces their dedication to post-sale support and long-term customer satisfaction. This comprehensive care is what truly sets them apart as a valuable local business.
Their competitive pricing is also a major draw. As one reviewer mentioned, their "prices are as good or better in some instances as anywhere online," making the decision to support a local brick-and-mortar store even easier. This combination of competitive value and superior service means that Wisconsin residents don't have to compromise on quality or price when choosing to shop locally.
ERIK'S - Bike Board Ski in Grafton is more than just a retail store; it's a hub for the active lifestyle in Wisconsin. Their dedication to providing top-tier products, expert advice, a comfortable shopping experience, and outstanding post-sale support makes them an indispensable resource for anyone passionate about cycling, boarding, or skiing in the state. They empower individuals to confidently explore Wisconsin's natural beauty on two wheels or skis, ensuring every adventure is as enjoyable as possible.
Location and Accessibility
ERIK'S - Bike Board Ski is conveniently located at 1275 Washington St, Grafton, WI 53024, USA. This accessible address in Grafton makes it a practical and easy-to-reach destination for residents throughout Ozaukee County and the greater Milwaukee area in Wisconsin. Situated between the Milwaukee River and the Ozaukee Interurban Trail, it's ideally positioned for cyclists and outdoor enthusiasts. The store benefits from straightforward road access, with ample parking typically available, which is particularly useful for customers transporting bikes, skis, or snowboards.
Its proximity to major routes and local trails enhances its accessibility, minimizing travel time and making it convenient for customers to explore their extensive inventory, take test rides, or drop off equipment for expert service. This prime location serves as a valuable asset for the active community in Wisconsin, providing a local hub for all their outdoor gear needs.
Services Offered
- Bicycle Sales: A wide selection of bikes including road bikes, mountain bikes, electric bikes (e-bikes), fat bikes, gravel bikes, recreational bikes, BMX bikes, and kids' bikes from top brands like Specialized, Aventon, Rocky Mountain, BMC, Cervelo, and Haro.
- E-Bike Sales: Dedicated electric bike sales with knowledgeable staff to guide purchases and ensure proper setup.
- Ski & Snowboard Sales: From mid-October through February, offers skis, snowboards, outerwear, bindings, and winter apparel from leading brands like Burton, Ride, K2, Salomon, Helly Hansen, and Spyder.
- Bicycle Service & Repair: Comprehensive bike repair services including standard and performance service plans, flat fixes, derailleur and brake adjustments, wheel truing, drivetrain lubrication, and electronic shifting firmware updates. Services all bike types, regardless of where purchased.
- Ski & Snowboard Service: Provides ski and snowboard repairs, including basic wax, base repair, and edge tunes.
- Bike Sizing: Expert bike sizing to ensure a proper and comfortable fit for optimal riding.
- Leasing Programs: Available for growing kids' ski and snowboard equipment.
- Accessories & Gear: A full range of cycling accessories (helmets, parts, clothing, bags, racks, car carriers) and winter sports gear.
- Test Rides: Encourages and facilitates test rides for bikes and e-bikes to ensure customer satisfaction.
Features / Highlights
- Multi-Season Outdoor Retailer: Offers comprehensive solutions for both cycling (bikes, e-bikes) and winter sports (ski, snowboard).
- Highly Knowledgeable & Patient Staff: Consistently praised for expertise and a no-pressure sales approach, with staff members like Collin and Felisha receiving specific commendations.
- Extensive Product Selection: Stocks a vast inventory of top brands for bikes, e-bikes, skis, snowboards, and related accessories, making it a one-stop shop.
- Competitive Pricing: Offers prices that are comparable to or better than online retailers, encouraging local support.
- Customer-Centric Approach: Focuses on ensuring customer comfort, understanding, and satisfaction throughout the purchasing and service process.
- Comprehensive Service Department: Provides full-service bike, ski, and snowboard repairs, including specialized service plans and firmware updates for e-bikes.
- Convenient Location: Strategically located near outdoor trails and easily accessible for residents in Southeastern Wisconsin.
Contact Information
Address: 1275 Washington St, Grafton, WI 53024, USA
Phone: (262) 474-2453
Mobile Phone: +1 262-474-2453
Conclusion: Why this place is suitable for locals
For residents throughout Wisconsin, particularly those in and around Grafton, ERIK'S - Bike Board Ski is an exceptionally suitable and highly recommended destination for all their cycling and winter sports needs. Its unique blend of comprehensive offerings, outstanding customer service, and community-minded approach makes it an invaluable asset to the local area.
Firstly, the most compelling reason for locals to choose ERIK'S is the **unparalleled expertise and personalized attention** provided by their staff. Reviews consistently highlight the patience, knowledge, and genuine helpfulness of individuals like Collin and Felisha. This means that Wisconsin residents, whether seasoned athletes or first-time buyers, can expect tailored recommendations, thorough explanations, and a comfortable, no-pressure environment when making important purchasing decisions. This human touch is something online retailers simply cannot replicate, making ERIK'S the preferred choice for those who value expert guidance and a supportive buying experience.
Secondly, ERIK'S provides a **one-stop solution for both summer and winter outdoor activities**. For active Wisconsin residents, this multi-seasonal capability is incredibly convenient. Instead of seeking out separate specialized stores for bikes, e-bikes, skis, and snowboards, locals can rely on ERIK'S for a wide selection of top brands and comprehensive service for all their gear. This streamlines the process of staying equipped for Wisconsin's changing seasons, saving time and effort.
Furthermore, the fact that ERIK'S offers **competitive pricing comparable to or even better than online options**, combined with superior in-person service, is a significant advantage. This allows Wisconsin locals to support a brick-and-mortar business within their community without feeling penalized on price. By choosing ERIK'S, residents are not only getting great value but also contributing directly to the local economy and ensuring the continued presence of a valuable community resource.
Finally, the comprehensive **service and repair department** at ERIK'S ensures that local enthusiasts have a reliable place to maintain their valuable equipment. From bike tune-ups and e-bike firmware updates to ski and snowboard maintenance, the ability to get expert service for gear, regardless of where it was purchased, provides immense peace of mind. This commitment to long-term support makes ERIK'S - Bike Board Ski an indispensable and highly suitable partner for anyone pursuing an active lifestyle in Wisconsin.
ERIK'S - Bike Board Ski Photos










ERIK'S - Bike Board Ski Location
ERIK'S - Bike Board Ski
1275 Washington St, Grafton, WI 53024, USA
ERIK'S - Bike Board Ski Reviews
Thanks Collin and the rest of the team at ERIK’S in Grafton for setting us up with Aventon A2’s and everything else we needed, rack, helmets, grips, post, etc. Collin is great to work with and had great recommendations. Had a chance to get in 2, 20 mile rides since we picked them up a few days ago. Found some mud/water, snow/ice on crushed stone trails and then road a paved trail, in short they are awesome bikes. Everything delivered what we had discussed with Collin. Thanks again!
Mar 28, 2025 · Dave SchoofsWe spent a lot of time with Felisha at this location. We were able to test out two e-bikes. Everyone in there was great, very patient and knowledgeable. No pressure sales at all. In fact we went out to dinner and talked about it, after taking up their time. On our way out to pull the trigger on the two bikes this morning, we had a little mishap. This will delay our purchase and we’re both super bummed. But as soon as the accident dust settles, we’re coming right back! I can’t say enough about Felisha and the whole experience up until our unfortunate circumstance. I sincerely regret that we can’t swing it until we see what’s up with the car. I owe them at least this review. Pop in there if you’re considering a bike. Their prices are as good or better in some instances as anywhere online. The service has already surpassed my expectations.
May 27, 2023 · MikeWe came here with questions about getting into a ebike for both of us. Collin was patient with us and went above and beyond to help us and his attention to detail was very professional. There is something special about his manner that just sets him apart. Thanks!
Jun 05, 2025 · Alan RasmussenMy experience was excellent. As an out of town buyer, the staff at Erik's was attentive to my needs. I purchased an e- bike and they had it ready the next day. I highly recommend Erik's.
Apr 02, 2025 · Michael OttThe owner reached out to me and made this right. ThanksI purchased a bike from the Specialized website and brought it to Erik’s for assembly, which cost me $350. While the assembly was completed, the overall experience was disappointing. When I arrived to pick up the bike, no one was available to assist with loading it or to provide any guidance on its features. The level of customer service was unprofessional and insufficient, particularly for a Specialized dealer. When I expressed my frustration, an employee dismissed my concerns, stating that it was because I hadn’t purchased the bike directly from their store. Given this experience, I will not be returning.
Mar 24, 2025 · Michael Glowinski
More Bike Shops

235 N Main St, Thiensville, WI 53092, USA

11090 N Weston Dr Suite 3, Mequon, WI 53092, USA

7922 N Port Washington Rd Suite 1, Fox Point, WI 53217, USA

N88 W15036, Main St, Menomonee Falls, WI 53051, USA

6940 N Santa Monica Blvd, Fox Point, WI 53217, USA

1421 S Main St, West Bend, WI 53095, USA

598 West Northshore Drive, Glendale, WI 53217, USA

3720 N Fratney St #2B, Milwaukee, WI 53212, USA

9929 W Lisbon Ave, Milwaukee, WI 53222, USA

13925 W Capitol Dr, Brookfield, WI 53005, USA

14660 W Capitol Dr, Brookfield, WI 53005, USA

E Center St, Milwaukee, WI 53212, USA
Categories
Top Visited Sites






Top Searches
Trending Guides Posts





