ERIK'S - Bike Board Ski

Welcome to ERIK'S - Bike Board Ski in Brookfield, Wisconsin, a dynamic destination for outdoor enthusiasts throughout the Badger State. Recently opened on Capitol Drive, this modern store extends ERIK'S long-standing commitment to providing a comprehensive selection of bicycles, cutting-edge gear, and unparalleled service. For riders and winter sports lovers across Milwaukee's west metro community and beyond, ERIK'S offers an impressive array of top-brand bicycles, e-bikes, gear, accessories, and apparel. What truly sets this location apart is its friendly, knowledgeable, and customer-focused staff. As highlighted by recent visitors, team members like Tyler excel at providing helpful advice on everything from bike maintenance to saddle selection, ensuring your gear is in top shape. Whether you're looking for a new Aventon e-bike, a Specialized mountain bike, or need expert service for your existing gear, ERIK'S - Bike Board Ski is dedicated to supporting your adventures throughout Wisconsin's changing seasons.

ERIK'S - Bike Board Ski in Brookfield is conveniently located at 14660 W Capitol Dr, Brookfield, WI 53005, USA. This prime location ensures excellent accessibility for residents throughout Brookfield and the wider Milwaukee west metro community. Situated on West Capitol Drive, just west of Highway 41, the store is readily reachable by car, with ample parking available for visitors. Its position makes it a practical stop for those living in or traveling through areas like Wauwatosa, Elm Grove, Pewaukee, and beyond. The ease of access to ERIK'S - Bike Board Ski means that whether you're coming from nearby suburbs or further afield, getting to the shop for your cycling, skiing, or snowboarding needs is a straightforward and hassle-free experience. This central and welcoming location further solidifies its role as a key resource for the Wisconsin outdoor community.

ERIK'S - Bike Board Ski offers an extensive array of services and products, catering to year-round outdoor adventures in Wisconsin. Their comprehensive offerings ensure that whether you're hitting the bike trails or the ski slopes, you're well-equipped and your gear is in top condition.

• Bicycle Sales: ERIK'S boasts a vast selection of bikes, being a top Specialized bicycle dealer in the country. They offer a huge inventory of various bike types:

  • Road Bikes
  • Mountain Bikes
  • Electric Bikes (e-bikes, including Aventon, Velotric, Himiway) with in-store and on-street test rides.
  • Hybrid/Recreational Bikes
  • Fat Bikes
  • Gravel Bikes
  • BMX Bikes
  • Kids' Bikes

• Bicycle Service and Repair: They provide quality service for all bikes, from brand new to old favorites. Services include:

  • Standard Service Plan: Flat fix/tube install, derailleur and brake adjustments, disc brake rotor true, drivetrain and cable lubrication, hub adjustments, wheel truing, suspension stanchion lubrication, and firmware updates (for e-bikes).
  • Performance Service Plan: Includes all standard services plus specialty services like disc brake bleed, front suspension oil change, rear shock air can service, and tubeless sealant replacement.
  • Same Day Service: Available for many repairs and adjustments to get you back riding quickly.
  • 90-Day Safety Check: Free with every bike purchase.
  • Repair for all brands and types of bikes (including e-bikes).

• Bike Sizing and Fit: Trained staff are on hand at every location to ensure proper bike sizing through body measurements. They also offer Body Geometry Fit services for optimal comfort and performance.

• Cycling Accessories and Apparel: A wide range of cycling accessories (locks, trailers, bags, racks, tires, tubes, water bottles, food), bike parts (shifting, braking), and cycling clothing (jerseys, bottoms, gloves, socks, shoes, helmets, sunglasses) are available.

• Winter Sports Equipment (Seasonal): From mid-October through February/March, they stock and service ski and snowboard equipment, including top brands in skis, snowboards, outerwear, bindings, and boots. They also offer basic waxes, base repairs, and edge tunes.

• Other Gear: Performance scooters, skateboards, longboards, and automotive bike carriers/racks.

• Leasing Programs: Available for kids' growing needs, particularly for winter sports equipment.

ERIK'S - Bike Board Ski in Brookfield distinguishes itself through several key features and highlights that firmly establish it as a premier destination for outdoor enthusiasts in Wisconsin. These attributes significantly contribute to their strong reputation and the enthusiastic loyalty of their customer base.

• Friendly and Knowledgeable Staff: Customers consistently praise the "friendly staff" who provide a welcoming atmosphere and are "very knowledgeable and pleasant." Staff members like Tyler excel at giving "good advice" on various aspects, from bike maintenance to component selection, ensuring a positive and informative experience.

• Excellent Customer Service: The team at ERIK'S is dedicated to providing "excellent customer service," ensuring bikes are "returned to us in good shape" and that issues, like improved brakes, are effectively addressed. This commitment to satisfaction builds trust and encourages repeat visits.

• Extensive E-Bike Selection and Expertise: For those interested in electric bikes, ERIK'S offers a fantastic quality selection of Aventon E-Bikes, among others. Their staff's expertise in e-bikes is a significant highlight, catering to a growing segment of the Wisconsin cycling community.

• Comprehensive Bike Repair and Maintenance: With detailed Standard and Performance Service Plans, ERIK'S offers thorough maintenance and repair capabilities for all types and brands of bikes, including e-bikes. Their ability to get bikes "returned to us in good shape" with improved performance, as seen with brake adjustments, is a testament to their skilled mechanics.

• Year-Round Outdoor Sports Hub: ERIK'S caters to both summer (cycling) and winter (skiing and snowboarding) sports, making it a versatile, year-round resource for Wisconsin's diverse outdoor enthusiasts. This seasonal flexibility provides immense convenience, allowing locals to find all their gear and service needs in one place.

• New, Modern Store Experience: Being a newer location on Capitol Drive, the store likely offers a contemporary shopping experience with a fresh layout and ample space to showcase their wide range of products.

• Value and Quality Focus: While one customer noted a setup fee issue, the overall feedback points to "fantastic quality" products and a staff dedicated to providing good value, ensuring customers feel confident in their investment.

For all your cycling, skiing, and snowboarding needs, or to inquire about their extensive range of products and services, you can easily get in touch with ERIK'S - Bike Board Ski in Brookfield.

Address: 14660 W Capitol Dr, Brookfield, WI 53005, USA

Phone: (414) 831-9300

Hours:

• Monday - Friday: 11:00 AM - 7:00 PM
• Saturday: 11:00 AM - 5:00 PM
• Sunday: 11:00 AM - 5:00 PM

For residents of Brookfield and the broader Wisconsin region, ERIK'S - Bike Board Ski stands as an exceptionally suitable and valuable local resource for all their outdoor adventure needs. Its suitability for locals is deeply rooted in a blend of comprehensive offerings, expert staff, and a strong commitment to customer satisfaction across multiple seasons. Firstly, the **friendly and knowledgeable staff** are a significant asset. Wisconsin locals appreciate a welcoming atmosphere and expert guidance when making significant purchases or seeking advice. As recent customer reviews attest, the team, including individuals like Tyler, provides helpful advice on various aspects, from selecting the right saddle to ensuring bikes are in top shape, fostering a truly positive and informed experience.

Secondly, the **extensive selection of quality bikes, especially e-bikes**, is a major draw. With a "fantastic quality" range of Aventon E-Bikes and being a top Specialized dealer, ERIK'S ensures that residents have access to some of the best bicycles on the market. This wide variety caters to all riding styles and needs, from daily commutes to adventurous trails, making it easy for locals to find the perfect bike for their Wisconsin lifestyle. The ability to test ride e-bikes in-store and on the street further enhances the buying experience.

Furthermore, ERIK'S unique dual focus on **both cycling and winter sports (skiing and snowboarding)** makes it a true year-round adventure hub for Wisconsin's active population. As the seasons change, locals can rely on ERIK'S for expert advice, sales, and service for all their gear needs. This versatility provides immense convenience, allowing residents to find everything from bike tune-ups in summer to ski waxing and snowboard repairs in winter, all under one trusted roof.

Finally, the store’s commitment to **comprehensive bike service and repair**, including various service plans and even same-day options for many repairs, ensures that locals can keep their beloved gear in peak condition with minimal downtime. While one customer noted a setup fee issue, the overall sentiment highlights a dedication to returning bikes in "good shape" with improved performance. This reliable support, coupled with their overall pleasant demeanor, cements ERIK'S - Bike Board Ski as more than just a retail store; it's a trusted community pillar dedicated to fostering and supporting the active lifestyles of Wisconsin residents.

ERIK'S - Bike Board Ski

14660 W Capitol Dr, Brookfield, WI 53005, USA