Pure Ride Cycles - Lake Forest Introduce
Introduction / Overview
For avid cyclists and casual riders alike across Southern California, finding a bicycle store that truly understands their passion and needs is paramount. Pure Ride Cycles in Lake Forest, CA, stands out as a premier destination that has been serving the Orange County cycling community for over 25 years. This female-owned establishment is more than just a bike shop; it's a hub for everything cycling, from a wide selection of top-tier bicycles and essential accessories to a full-service repair center and highly specialized bike fitting services. Their commitment to customer experience, combined with a deep understanding of cycling mechanics and rider comfort, sets them apart. Whether you're looking to overcome persistent riding discomfort, purchase your first quality bike, or simply need expert maintenance, Pure Ride Cycles offers a friendly, professional, and incredibly supportive environment. They pride themselves on sharing the passion of cycling, aiming to enhance every rider's journey, making them a cornerstone of the local active lifestyle.
Location and Accessibility
Pure Ride Cycles is conveniently located at 24844 Muirlands Blvd, Lake Forest, CA 92630, USA. This central Orange County address makes it highly accessible for residents not only in Lake Forest but also from neighboring communities such as Mission Viejo, Irvine, Laguna Hills, and San Juan Capistrano. Situated on a well-known boulevard, the shop is easy to find and offers ample parking, ensuring a hassle-free visit for customers. Whether you're driving in to drop off your bike for service, browse the latest models, or attend a fitting appointment, the straightforward access contributes significantly to a positive customer experience. Its location in a thriving part of Lake Forest means it's part of a vibrant local business landscape, making it a convenient and established destination for all cycling-related needs in the region.
Services Offered
- Bicycle Sales: Pure Ride Cycles offers an extensive range of bicycles from leading brands, including road bikes, mountain bikes, electric bikes, hybrid bikes, and kids' bikes. Their inventory caters to various riding styles, skill levels, and budgets, ensuring that every customer finds the perfect bike to match their aspirations.
- Professional Bike Repair and Maintenance: The shop provides a comprehensive suite of repair and maintenance services, executed by experienced and factory-trained technicians. Services range from minor tune-ups and flat tire repairs to major overhauls, drivetrain and brake services, wheel truing, and suspension tuning. They emphasize doing the job right the first time, every time, and offer free estimates.
- Expert Bike Fitting: A standout service, their professional bike fitting is designed to enhance efficiency, power, comfort, and recovery. Described as more than just adjusting a seat, the process involves a complete body analysis, addressing saddle height, fore-aft, tilt, handlebar width, stem length and angle, and cleat alignment. This personalized approach aims to correct specific fit issues like pain, soreness, or numbness, and is even complimentary with the purchase of a new bike.
- Parts, Components, and Accessories: Customers can find a vast selection of cycling essentials, including helmets, apparel (jerseys, tops, gloves), shoes, tires, tubes, pedals, drivetrains, brakes, lights, locks, bags, racks, and hydration systems. They stock popular brands like Trek and Shimano, ensuring quality and variety.
- Clinics, Rides, and Events: Pure Ride Cycles actively engages with the local cycling community by hosting clinics, organizing group rides, and participating in events. This fosters a sense of camaraderie and provides opportunities for cyclists to learn, connect, and explore new routes.
- Bike Trade-In Program: They offer options for bike trade-ins, providing a convenient way for customers to upgrade their current bicycles.
- Financing Options: To make purchasing a new bike more accessible, Pure Ride Cycles also provides financing options.
Features / Highlights
- Exceptional Bike Fitting Expertise: The "Bike Whisperer," Kristen, as she's affectionately known by customers, exemplifies the high level of expertise in bike fitting. Her ability to resolve persistent issues like knee pain through precise adjustments to cleat and saddle position, along with pedaling stroke pointers, highlights a deep understanding of biomechanics and rider comfort. This specialized service is a significant differentiator.
- Outstanding Customer Service and Problem Resolution: As demonstrated by a customer's experience with a bike order issue, the owner, Kristen, and sales specialist, Chelsea, exhibit remarkable commitment to customer satisfaction. Their prompt response, respect, kindness, and genuine desire to "right the problem" set this shop apart. This emphasis on making things right, even when mistakes occur, showcases their dedication to building strong, trusting relationships with their clientele.
- Female-Owned Business: Being a female-owned bicycle store is a notable highlight that can resonate with a diverse customer base and reflects a commitment to inclusivity in the cycling industry.
- Longevity and Community Presence: With over 25 years in business, Pure Ride Cycles has established itself as a long-standing and trusted part of the Orange County cycling community. This longevity speaks to their consistent quality and strong reputation.
- Comprehensive Service Offerings: Beyond sales, the shop offers a complete service center, professional bicycle fitting, and engaging community activities like clinics and rides. This holistic approach ensures that all aspects of a cyclist's needs are met under one roof.
Contact Information
Address: 24844 Muirlands Blvd, Lake Forest, CA 92630, USA
Phone: (949) 581-8900
Mobile Phone: +1 949-581-8900
Conclusion: Why this place is suitable for locals
For residents of Lake Forest and the broader Orange County area, Pure Ride Cycles is an ideal local bicycle store that caters comprehensively to their cycling needs. Its suitability for locals is underscored by several key factors. Firstly, its convenient and easily accessible location on Muirlands Blvd means that expert bike sales, service, and specialized fitting are readily available without requiring extensive travel. This accessibility is a major convenience for routine maintenance, quick purchases, or scheduled appointments. Secondly, and perhaps most importantly, the shop's unwavering commitment to exceptional customer experience, as evidenced by glowing testimonials, sets it apart. The personalized attention, professional yet friendly demeanor of staff like Kristen and Chelsea, and their proactive approach to problem-solving, create a truly welcoming and trustworthy environment. Locals can feel confident that their concerns will be heard, their bikes will be expertly cared for, and their riding comfort prioritized, particularly with the highly acclaimed bike fitting services that can resolve common issues like knee pain. Furthermore, the extensive range of bikes, parts, and accessories, combined with a full-service repair center, means that locals have a single, reliable destination for all their cycling requirements. The fact that it’s a long-standing, female-owned business also adds to its appeal as a community fixture. Pure Ride Cycles doesn't just sell bikes; it fosters a passion for cycling, supports the local community through events and clinics, and ensures that Orange County residents can enjoy their rides to the fullest, making it an indispensable local asset.
Pure Ride Cycles - Lake Forest Photos










Pure Ride Cycles - Lake Forest Location
Pure Ride Cycles - Lake Forest
24844 Muirlands Blvd, Lake Forest, CA 92630, USA
Pure Ride Cycles - Lake Forest Reviews
I was having recurring knee pain after rides and it was keeping me off the bike for nearly a week at time. Enter the "Bike Whisperer", Kristen. She changed my cleat and saddle position and gave me some pointers on my pedal stroke and bingo bango! I'm able to again ride as much as I like. Thank you Kristen!! Bike photo for no reason other than we all love bikes!
Jun 01, 2025 · Brian GerryExcellent customer experience!Unfortunately, there was an issue with a bike order I received, and my sales specialist, Chelsea, that help me was out of town. Given past experiences with other shops, I was getting prepared for disappointment and aggravation... that never came.The owner, Kristen, called me back shortly to understand the situation and promised to come to a resolution. She handled the situation with respect, kindness and understanding.I was very happy with the timely response and true desire to right the problem.I stand by my belief that it's not if a mistake is made, but how the company / person goes about making it right that shows their commitment to customer experience.This experience set this shop apart from others.Thank you Kristen and Chelsea!
Jun 10, 2025 · Malena NelsonI’m so excited now! Evil, the cool guy in the picture, repaired the wheel of my special need kid’s jogger. The airline must have hated our heavy jogger and damaged the wheel. The shaft was bent. The jogger was discontinued and I was devastated. I called Pure Ride, but strollers are not included in their business. They rejected me in the beginning but Tim didn’t give up on me. On second thought, he asked around and Evil, who is actually an angel, was willing to give it a try. He took the bent shaft out, which is very difficult even with tools, and hammered to straighten it. A new jogger cost $1200, and a used wheel on eBay cost $60 (including shipping), and he only charged me $20 for labor. There’s a reason why they got great reviews.
Jun 22, 2024 · Yi-Yi LuPure Ride is Awesome. Kristen is an experienced professional and knows her stuff! I got a new tri-bike and she got me dialed in and fitted perfectly. She educated me during the process and definitely brought value to my life with her depth of knowledge.
Dec 19, 2024 · Jei'mar M. SpellHonestly one of the best cycle shops I been to in the area all the staff was super knowledgeable and helpful with fixing my bike. Staff that helped me were super nice and easy to talk to. Will definitely be my go to cycle shop from now on!
May 22, 2025 · Hans Christian Tanglao
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