Priority Bicycles Introduce
For residents across New York, especially those navigating the vibrant and often demanding urban environment, the desire for a bicycle that offers simplicity, reliability, and low maintenance is paramount. Priority Bicycles, an award-winning independent bicycle brand, has carved a unique niche by providing just that. This article aims to offer a clear, engaging, and informative overview of Priority Bicycles, highlighting what makes it an excellent choice for local users in the New York region. We'll delve into its unique business model, the high-quality products it offers, its unparalleled customer service, and ultimately, why it stands out as a preferred option for those seeking a hassle-free cycling experience in the Big Apple and beyond. If you're in New York and looking for a bike that's built for everyday riding with minimal fuss, Priority Bicycles is a name you'll want to prioritize.
Priority Bicycles is headquartered at 174 Hudson Street, New York, NY 10013, USA. While Priority Bicycles operates primarily as a direct-to-consumer brand with global shipping, this address serves as their corporate office and also houses their New York City showroom. The showroom is open by appointment only, allowing customers in New York to experience their bikes firsthand. Located in the fashionable Tribeca neighborhood of Manhattan, 174 Hudson Street is easily accessible from various parts of New York City via subway, bus, or even by bike. This strategic location in a bustling urban hub allows local New Yorkers the unique opportunity to see, touch, and even test ride Priority's innovative bicycles before making a purchase. The accessibility of their showroom enhances the customer journey, providing a tangible connection to the brand despite their online-first sales model. For many New Yorkers, the convenience of a physical presence for a direct-to-consumer brand is a significant advantage, offering peace of mind and an enhanced shopping experience.
Priority Bicycles focuses on "making cycling simple" by offering low-maintenance, high-quality bicycles. Their services are designed to support this mission from purchase to pedal, emphasizing ease of use and exceptional customer support rather than traditional in-store repairs.
Direct-to-Consumer Bicycle Sales: Priority Bicycles sells their entire range of bikes directly to customers online. This includes a variety of models for kids and adults, such as the Priority Current (e-bike), Classic Plus, Ace, 600, Continuum Onyx, and more, designed for commuting, recreation, and adventure.
E-Bike Sales: They offer a range of electric bicycles, including popular models like the Priority Current Plus E-Bike, known for their smooth ride and high quality.
Accessories Sales: Customers can purchase a wide array of accessories directly from their website, including mirrors, bike racks (with easy return processes for exchanges), lights, helmets, locks, storage solutions, and branded gear.
Pre-Assembled Shipping: Bikes typically arrive 95% assembled, with clear, comprehensive YouTube videos and written instructions provided to guide customers through the final few easy steps of assembly. They also work with partners like Velofix for professional assembly if preferred.
Exceptional Customer Service & Support (7 Days a Week): Their in-house support team is available 7 days a week, 365 days a year, via email, text, WhatsApp, or phone. They are praised for quick, informative, and friendly responses, even after business hours, for both product and service questions.
Virtual Visits: Customers can schedule video chats with a team member from their NYC showroom for personalized guidance on bike selection, sizing, and features.
Warranty Support & Local Shop Partnerships: Priority Bicycles' warranty is valid across the continental USA. While they sell direct, they have a large network of recommended local bike shops for service and are willing to work with any local bike shop to ensure customer satisfaction for repairs covered under warranty.
Easy Returns and Refunds: The process for returning accessories (like a bike rack for exchange) is straightforward, with quick refund processing times, enhancing customer confidence.
Fleet Bicycle Solutions: Priority also specializes in providing customizable, low-maintenance bikes for hotels, resorts, universities, and corporate campuses worldwide.
What truly sets Priority Bicycles apart and contributes to its widespread acclaim are its distinctive features and the consistently outstanding customer experience it delivers.
Low-Maintenance Design (Gates Carbon Drive Belt): A core highlight of Priority Bicycles is their use of the Gates Carbon Drive Belt instead of traditional chains. This innovative feature makes their bikes rust-free, grease-free, and significantly reduces maintenance needs, a major advantage for everyday riders in urban environments like New York.
Exceptional Customer Service: This is arguably their most praised feature. Customers consistently describe their support as "outstanding," "fantastic," "top-notch," and "responsive." The team, including customer service manager Daryl, goes above and beyond, offering quick resolutions (e.g., shipping a replacement screen within minutes) and friendly, informative communication "usually within a few hours and even after business hours." They are available 365 days a year.
High-Quality and Reliable Bikes: Reviewers commend the bikes themselves, noting they are "well built," offer a "fantastic cycling experience," and "ride smoothly." The Current Plus E-Bike is specifically highlighted for its quality and enjoyment.
Easy Assembly Experience: Despite being shipped 95% assembled, the provision of comprehensive YouTube videos ensures that customers can easily complete the assembly process themselves, with everything arriving "in perfect condition" and "no issues during the assembly process."
Direct-to-Consumer Value: By selling directly, Priority Bicycles aims to offer high-quality bikes with innovative features (like the Gates Carbon Drive) at competitive price points, eliminating traditional retail markups.
Commitment to Customer Satisfaction: The proactive resolution of issues (e.g., cracked screen replacement before the customer even fully reported it) and the flexibility in handling returns demonstrate a strong dedication to ensuring customer happiness. One customer recounted the owner personally offering a free hub replacement and credit for selling an unsatisfactory bike, showcasing an unparalleled level of support.
Innovation and Design: Founded by industry veteran Dave Weiner, Priority Bicycles focuses on innovating features that make a real difference for riders, creating bikes that are not only low maintenance but also well-designed and functional for various riding styles.
For those in New York, NY, looking to connect with Priority Bicycles, here is their contact information:
Address (Corporate Office & Showroom by appointment): 174 Hudson St, New York, NY 10013, USA
Phone: (917) 819-1665
Mobile Phone: +1 917-819-1665
Email: [email protected] (for fastest response)
For locals in New York, Priority Bicycles offers a uniquely tailored and highly suitable cycling solution. While their primary sales channel is online, their physical showroom in Tribeca provides a crucial opportunity for New Yorkers to personally experience the quality and innovative design of their low-maintenance bikes. What makes Priority Bicycles truly ideal for the New York lifestyle is their commitment to simplicity and reliability. The Gates Carbon Drive belt eliminates the common urban hassles of greasy, rusty chains, making these bikes perfect for daily commutes and navigating diverse city conditions with minimal upkeep. Beyond the product itself, Priority's "top-notch" and always-available customer service (7 days a week!) provides immense peace of mind. From seamless ordering and rapid shipping to proactive problem-solving (like replacement parts already on their way) and easy assembly with video guides, every step of the customer journey is designed for convenience and satisfaction. For New Yorkers seeking a high-quality, durable, and exceptionally low-maintenance bicycle backed by outstanding support, Priority Bicycles presents a compelling choice that prioritizes their riding experience from purchase to every pedal stroke.
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Priority Bicycles Reviews
Last week, I ordered two Priority Currents—one for my wife and one for myself. The deal on last year's model was too good to pass up, so we went for it.From the moment I placed the order, the communication and shipping were outstanding. The bikes arrived incredibly fast, and I was impressed by how smoothly everything went. I had read online that Priority offers great support, and they absolutely exceeded my expectations.One of the bikes arrived with a cracked screen, likely due to shipping. I reached out to the company, and within minutes, they confirmed that a replacement screen had already shipped. They even included a helpful video showing how to install it.A special shoutout to Daryl, the customer service manager, who made everything happen seamlessly. I can’t wait to see all the adventures these bikes take us on!
Apr 14, 2025 · Stephen SeligsonReview of the Priority Current Plus E-BikeA Top-Notch Experience from Purchase to PedalI recently purchased the Priority Current Plus e-bike, which just hit the market in mid-February of this year. From the moment I received the bike, I knew I was in for a great experience. Following a comprehensive Youtube video provided by the company, I was able to assemble the bike with ease. Everything arrived in perfect condition, and there were no issues during the assembly process.Taking the bike out for its first ride was a delight. It rides smoothly and offers a fantastic cycling experience. Additionally, I had purchased some accessories to enhance my biking experience, including a mirror, bike rack, and extra tire inner tubes. Although I initially ordered a silver bike rack, I realized I preferred a black one. The return process for the bike rack was straightforward, and I was thoroughly impressed with how quickly the refund was processed.One of the standout aspects of my experience with Priority was their customer service. They were fantastic, answering any of my emailed questions usually within a few hours and even after business hours. Their responses were always informative and friendly, ensuring that I felt supported throughout the entire process.Overall, I could not be happier with the Priority Current Plus e-bike and the exceptional service I received. The bike itself is a joy to ride, and the customer service provided by Priority was top-notch. I highly recommend this e-bike to anyone looking for a high-quality, reliable, and enjoyable cycling experience.
Mar 05, 2025 · Mark SI've been enjoying my work commute on my Priority Classic like never before. I bought it in January, 2nd hand, and was a bit misled by the previous owner about the age of the bike. Had a minor accident, so it needed repairs. I called the company, and Daryl was great at helping me out even though it turned out that the warranty had expired. Their mechanics did an excellent job, and now it rides like brand new.Thumbs up
Mar 15, 2025 · Anton LorenzI purchased a 600 back in November of 2024 and love this bike. The only issue I’ve had with it was when a strong wind came along blowing the bike over and the right grip broke at the mount causing the grip to freely spin around so that was basically useless. I contacted Priority and the guy on the other side of the call shipped out another set of grips the next day. Great bike, excellent customer service. Glad I went this direction for my first belt driven cycle.
Dec 23, 2024 · Mike CopelandPurchased a Continuum Onyx about 2 years ago and it has been a really great bike. As others have mentioned, their customer service has been truly amazing. I had some issues with replacing a cable and took it to my local bike shop, but they messed up my shifter cable. This bike is fitted with an enviolo shifter; my guess is they never worked with it and gave it a try but it didn't work out too well for me. I contacted Priority and I was able to setup an appointment with them at their Hudson street location. They fixed the issue and it's been great ever since.This is my primary mode of transportation to and from work and it's been truly great. I added a rear rack with a custom basket to hold all of my gear. It's a bit heavy but my commute isn't too bad: about 9 miles round trip. I've ridden it in heavy rains (1 inch per hour) and the bike and brakes held up really well. They truly mean it when they say these bikes are maintenance free: the only thing of maintenance I changed were the brakes (other than changing the shifter cable which was more of a vanity concern than a safety concern).As I am getting older, I really would like to get the 600 as I think I would appreciate a wider gear range. The only unfortunate thing is that I see absolutely nothing wrong with my Continuum.
Dec 16, 2023 · Ricky Lopez
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