Hermosa Cyclery

For over five decades, Hermosa Cyclery has been an integral part of the cycling landscape in Southern California. Nestled just steps from the iconic Marvin Braude Coastal Bike Trail, affectionately known as "The Strand," this beloved bicycle shop in Hermosa Beach has grown to become a true institution. For Californians, especially those in the South Bay, Hermosa Cyclery represents more than just a place to buy or rent a bike; it's a hub for community, expertise, and a gateway to exploring the stunning coastline on two wheels. This article will provide a comprehensive look at Hermosa Cyclery, highlighting its rich history, convenient location, diverse services, and unique features that make it a favorite among locals.

Founded in 1974 by the beloved Harold Schumaker, known to many as "Schu," Hermosa Cyclery has cultivated a reputation built on genuine care for its customers and a deep passion for cycling. Upon Schu's passing in 2002, he willed the store to four former employees who had worked for him in the late 70s and 80s: Steve Collins, Larry Burke, Mark McNeill, and Ken Liebowitz. This extraordinary gesture speaks volumes about the familial and community-driven spirit that defines Hermosa Cyclery. They continue to carry on Schu's legacy, operating the shop with the same dedication and commitment to serving every rider who walks through their doors.

The consistent positive feedback from customers underscores Hermosa Cyclery's commitment to excellence. One happy renter shared: "Fast service, bikes in good condition, and an easy rental and return process. With options for taking your kids for a ride, they have safety helmets of all sizes for them, and comfortable seats for carrying on the bike. You can pay easily, the people there are friendly, and the store's location is very convenient for starting and ending your ride." This review highlights their efficiency, well-maintained bikes, and family-friendly approach. Another customer passionately suggested enhancements to their already great service, showing how much they value the store: "Do whatever you can to make this bike valley service on Hermosa Beach happen more often. Add some e-bike charging stations, collaborate with a couple business to sell some coffee and sandwiches/pastries, you’ll be so dangerous you won’t even know what to do with all of the business." While this specific suggestion points to aspirations, it also signifies the strong positive sentiment and trust the community places in Hermosa Cyclery's potential for growth and expanded offerings.

Hermosa Cyclery boasts an unparalleled location at 20 13th St, Hermosa Beach, CA 90254, USA. This address places it literally steps away from "The Strand," one of the world's most spectacular beachside bicycle paths. This prime positioning is a massive advantage for customers, particularly those looking to rent a bike and immediately embark on a scenic ride along the beaches of Redondo Beach, Hermosa Beach, Manhattan Beach, and even further north towards Marina del Rey, Venice, and Santa Monica. For Californians seeking to experience the iconic coastal cycling culture, the convenience of this location is unmatched.

Accessibility is a significant feature of Hermosa Cyclery. Being so close to the beach means it's a natural stop for residents and visitors enjoying the vibrant Hermosa Beach area. The store is easy to reach by bike, making it convenient for locals to drop in for air (which they offer for free!), repairs, or to browse. For those arriving by car, while street parking can be typical for a beach town, the benefit of being so close to a major attraction outweighs any minor inconvenience. The direct access to The Strand after picking up a rental or a new bike simplifies the start and end of any cycling adventure, truly integrating the shop into the local lifestyle.

Hermosa Cyclery offers a comprehensive range of services tailored to meet the needs of all types of riders, from casual beach cruisers to serious e-bike enthusiasts. Their team of skilled mechanics and friendly staff are committed to providing expert assistance. Here are the key services they provide:

• Bicycle and E-bike Rentals: Offering a wide selection of conventional bikes and e-bikes, perfect for riding The Strand. Rentals are prorated by the minute after a 1-hour minimum, maxing out at a 3-hour "All Day" rate. No reservations are needed for conventional bikes, with a guarantee for parties of 1-9 riders to have bikes available or get an hour free if there's a rare wait. Safety helmets are available in all sizes, along with comfortable seats for carrying children.
• Bike Repairs and Service: Renowned as a trusted bicycle service center. They handle general repairs for all types of bikes.
• Tune-Ups: Offering various tune-up packages, from simple maintenance to complete overhauls, to ensure bikes are in top condition.
• Electronics Diagnostics and Repairs for E-bikes: Providing certified technician services for e-bike diagnostics and repairs on all e-bikes, addressing issues with motors, batteries, and other electronic components.
• Bicycle Sales: Selling a curated selection of bikes and e-bikes best suited for the local area, including brands like Electra, Sun Bicycles, KHS, and Trek. They offer various categories like road bikes, mountain bikes, gravel bikes, city bikes (comfort & recreation, urban & commuter, cruisers), and kids' bikes.
• Parts and Accessories Sales: Carrying a wide array of parts and accessories, including wheels, tires, lights, saddles, handlebars, pedals, and safety gear like helmets.
• Free Air: A long-standing tradition, they offer free air for bike tires outside the shop, a testament to their community-first approach.
• Group Rides: Opportunities for groups of 10 or more to plan fun cycling activities.

Hermosa Cyclery boasts numerous features and highlights that firmly establish it as a favorite among cyclists in California:

• Historical Significance and Local Legacy: Founded in 1974, it's a fixture in the Hermosa Beach community, run by former employees who inherited the shop, embodying a true local success story.
• Prime Coastal Location: Located just steps from The Strand, providing immediate access to world-class coastal cycling, making it ideal for both rentals and test rides.
• Exceptional Customer Service: Consistently praised for friendly, helpful, and knowledgeable staff who ensure an easy rental and return process and provide excellent assistance with purchases and repairs.
• Speedy and Efficient Service: Known for "fast service" and quick turnaround times, even for complex repairs, ensuring minimal downtime for riders.
• Diverse Bike Selection: A curated collection of bikes and e-bikes from reputable brands (Trek, Electra, Sun Bicycles, KHS) suitable for various riding styles and needs, from beach cruisers to performance road bikes and mountain bikes.
• Comprehensive Repair Expertise: With skilled mechanics and specialized e-bike diagnostic capabilities, they can service "all levels of riders" and types of bikes, including complex e-bikes.
• Family-Friendly Offerings: Providing options like child seats and helmets of all sizes for kids, making it easy for families to enjoy cycling together.
• The "Free Air" Tradition: A unique and beloved feature, providing a publicly accessible air hose for tire inflation, which has put them "on the map."
• Flexible Rental Options: "Pay as you go" prorated rates after an initial hour, offering flexibility for short or long rides.

For all your cycling needs, including rentals, sales, or service, you can reach Hermosa Cyclery using the following contact information:

Address: 20 13th St, Hermosa Beach, CA 90254, USA

Phone: (310) 374-7816

Mobile Phone: +1 310-374-7816

Hermosa Cyclery is ideally suited for locals in the California region, particularly those in the South Bay area, for a multitude of reasons. Its long-standing history and operation by dedicated former employees foster a strong sense of community and trust. For residents who frequently use The Strand, the shop's unbeatable location offers unparalleled convenience for bike and e-bike rentals, making spontaneous rides effortless. The consistent praise for their fast, friendly, and expert service, whether for a quick flat tire fix or a complex e-bike repair, means locals can rely on Hermosa Cyclery to keep them riding safely and smoothly.

The availability of bikes for all levels and ages, combined with comprehensive repair services, positions Hermosa Cyclery as a one-stop shop for families and individuals alike. The "free air" station is a small but significant gesture that reinforces their community-centric approach. For Californians seeking a reliable, well-established, and genuinely helpful bicycle store that truly understands the local cycling lifestyle, Hermosa Cyclery stands out as a prime and enduring choice.

Hermosa Cyclery

20 13th St, Hermosa Beach, CA 90254, USA