Trek Bicycle Store Racine Introduce
Hello, Wisconsin cyclists! If you're searching for a dependable, knowledgeable, and genuinely friendly bicycle store right here in our beautiful state, then Trek Bicycle Store Racine is a name you absolutely need to know. Conveniently located in Racine, this shop has quickly established itself as a cornerstone for local riders, offering a comprehensive range of services, an impressive selection of Trek bicycles and gear, and an unwavering commitment to customer satisfaction. Whether you're a seasoned rider looking for a tune-up after a break, a commuter exploring the benefits of an e-bike, or just starting your journey on two wheels, Trek Bicycle Store Racine is equipped to meet your needs with expertise and a true passion for cycling.
Our aim with this article is to provide you, our fellow Wisconsinites, with a detailed overview of Trek Bicycle Store Racine, highlighting what makes it an indispensable resource for the Wisconsin cycling community. We’ll delve into its convenient location, the extensive range of services it provides, its standout features, and all the essential contact information you’ll need. Our goal is to illustrate why this particular bicycle store is an invaluable asset for locals, a place where expert knowledge meets genuine care.
Trek Bicycle Store Racine is ideally situated at 5509 Durand Ave, Racine, WI 53406, USA. This prominent address places it on Durand Avenue, a well-known and easily navigable road in Racine. For residents of Racine and neighboring communities across Southeastern Wisconsin, accessing the store is straightforward and convenient. The location offers good visibility and typically provides ample parking, making your visit hassle-free whether you're dropping off a bike for service, Browse for new gear, or picking up a brand-new bicycle. Its accessibility from major local routes solidifies its role as a key destination for cyclists throughout the region, ensuring that you can easily reach this trusted local business for all your cycling needs. The owner, John Rodriguez, specifically chose Racine for its vibrant community and access to beautiful roads and a stunning lakefront, further cementing the store's local relevance.
Trek Bicycle Store Racine prides itself on offering a comprehensive suite of services designed to cater to every cyclist's needs, from basic maintenance to selecting a brand-new ride. Their team of professionally trained and certified technicians is dedicated to ensuring your bike performs at its best, providing peace of mind and maximizing your enjoyment on the road or trail.
- New Bicycle Sales: The store offers the full line of Trek Bikes, including road bikes, mountain bikes, hybrid bikes, electric bikes (e-bikes), and bikes for kids. They also carry Electra Lifestyle Bicycles. Their staff is committed to helping customers find the bike that best fits their needs, riding style, and budget.
- Professional Bike Servicing & Repairs: Trek Bicycle Store Racine provides a full range of repair and maintenance services for any make or model of bicycle, not just those they sell. This includes:
- Flat Tire Fixes: Often handled while you wait for quick convenience.
- Tune-Ups: Various levels available, including Basic, Standard, and Deluxe tune-ups, covering brake adjustments, derailleur adjustments, lubrication, safety checks, drivetrain cleaning, and wheel truing.
- Major Overhauls: For comprehensive service, they can strip the bike to its bare frame, clean all parts, inspect bearings, and reassemble everything to factory standards.
- Component Installation & Upgrades: Expert installation of new parts and upgrades to enhance performance.
- Free, No-Obligation Estimates: Before any work begins, one of their service professionals will assess your bike, explain recommended services, and provide a clear, accurate estimate, always respecting your choices and budget.
- Accessory and Apparel Sales: The shop stocks a wide variety of cycling apparel, cycling shoes, bike accessories (like lights, bags, and car racks), helmets, and parts from industry-leading brands such as Bontrager, Shimano, Pearl Izumi, and Giro.
- Bike Fitting Services: While not explicitly detailed in the provided reviews, as a Trek concept store, they typically offer bike fitting services to ensure optimal comfort and performance for riders.
- Walk-ins Welcome: For urgent repairs like a flat tire or a quick adjustment, they accommodate walk-ins, aiming to fix issues on the spot if possible, or provide a clear timeline for more extensive work.
Trek Bicycle Store Racine stands out in the Wisconsin cycling landscape due to several key features and their unwavering commitment to customer satisfaction. These highlights are consistently praised by locals and contribute significantly to the shop's excellent reputation.
- Unwavering Honesty and No Upselling: A recurring theme in customer reviews is the staff's integrity. They are praised for guiding customers to the "appropriate products based on my need" and actively not trying to "oversell" anything. This honest approach builds immense trust and ensures customers feel confident in their purchases and services.
- Exceptional Customer Service: The team, including individuals like Michael and the rest of the crew, is consistently described as "friendly," "helpful," "knowledgeable," and "great to work with." This welcoming atmosphere creates a positive and reassuring experience for first-time visitors and repeat customers alike.
- Expert Knowledge and Guidance: The staff is highly knowledgeable about bicycles, products, and cycling needs. They excel at matching customers with the bike that best fits their individual requirements, whether it's a new commuter e-bike or a first-time tune-up after years of inactivity.
- Streamlined and Efficient Processes: Customers appreciate how the staff "handled all the setup for my new commuter e-bike and streamlined the whole process," indicating a focus on efficiency and convenience from sale to service. Even a tune-up for a returning customer was a "great experience."
- Commitment to Repeat Business: The excellent customer service ensures "I'll definitely be a repeat customer," as one review states. This highlights the shop's ability to not just make a sale, but to build long-term relationships with the community.
- Broad Product Offering: As the first Trek Concept Store in Southeastern Wisconsin, they offer the full range of Trek and Electra bikes, alongside a wide selection of accessories and components from other leading industry brands, providing a comprehensive shopping experience.
- Experienced Ownership: Owned by John Rodriguez, who has over 25 years in the bicycle industry, the store benefits from deep industry knowledge and a long-standing passion for cycling.
To experience the expert service and friendly atmosphere at Trek Bicycle Store Racine, you can easily reach them using the following details:
Address: 5509 Durand Ave, Racine, WI 53406, USA
Phone: (262) 770-3294
Mobile Phone: +1 262-770-3294
Operating Hours (subject to change, please confirm directly):
- Monday: 11:00 AM - 5:30 PM
- Tuesday: 11:00 AM - 5:30 PM
- Wednesday: Closed
- Thursday: 11:00 AM - 7:00 PM
- Friday: 11:00 AM - 5:30 PM
- Saturday: 10:00 AM - 4:00 PM
- Sunday: Closed
Whether you have a quick question about a product, need to schedule a tune-up, or are ready to explore new bikes, the team at Trek Bicycle Store Racine is ready to assist you. Feel free to call them or stop by during their business hours.
For anyone in Wisconsin, especially those in and around the Racine area, Trek Bicycle Store Racine is an exceptionally suitable and highly recommended destination for all their cycling needs. Its commitment to honesty, outstanding customer service, and expert knowledge creates an environment that truly benefits the local community.
Firstly, the paramount advantage for locals is the shop's unwavering commitment to integrity, particularly its no-upselling policy. In an age where consumers often feel pressured, the reviews consistently highlight how the staff guides customers to the "appropriate products based on my need" without trying to "oversell." This builds profound trust and ensures that Racine residents can make informed decisions about their bikes and gear, confident that their best interests are at heart. This honest approach fosters long-term relationships, turning first-time customers into loyal regulars.
Secondly, the exceptional customer service, characterized by a "friendly and helpful" staff like Michael and his team, creates a welcoming and supportive atmosphere. Whether you're a seasoned cyclist or haven't ridden in years, you'll find a team ready to assist with patience and expertise. This personable approach makes navigating bike purchases, repairs, and accessories a pleasant experience, rather than a daunting task. For a local community, having a business that prioritizes genuine interaction and goes above and beyond to ensure satisfaction is a true asset.
Furthermore, the expertise in handling both sales and comprehensive service for all bike makes and models, combined with efficient processes, makes Trek Bicycle Store Racine incredibly convenient. The ability to streamline the buying process for a new e-bike or perform a swift tune-up means locals can get back to enjoying Wisconsin's beautiful roads and trails with minimal downtime. This blend of comprehensive offerings, professional execution, and a genuinely customer-centric ethos firmly establishes Trek Bicycle Store Racine as the go-to destination for cyclists in the region. It’s a place where quality products meet unparalleled service, making it truly suitable and highly valued by the Racine community.
Trek Bicycle Store Racine Photos










Trek Bicycle Store Racine Location
Trek Bicycle Store Racine
5509 Durand Ave, Racine, WI 53406, USA
Trek Bicycle Store Racine Reviews
First time customer here. I went in for a tune-up after a couple years of not riding. Staff was friendly and helpful. They guided me to the appropriate products based on my need, and didn't try to oversell me anything - even when I thought I was going to need something that was was more expensive. Great customer service overall. I'll definitely be a repeat customer.
May 16, 2025 · Brendhan SearsMichael and the crew at Trek in Racine have been great to work with. It’s clear that they want to match you with the bike that best fits your needs and don’t try to upsell you into something more than what you’re looking for. Knowledgeable and friendly, they handled all the setup for my new commuter e-bike and streamlined the whole process. Fantastic experience!
Jan 22, 2025 · Nathan Pratt(See my reveiw about how well I was treated at Trek.) Everybody I’ve dealt with has been extremely friendly and helpful. I highly recommend them for all your biking needs!
May 11, 2025 · Tracy10/10 great experience with Racine Trek. I brought my bikepacking bike in for some upgrades. I knew what I needed it to do, climb better while loaded, stop better while loaded, and unbeknownst to me, I had cracked wheels and needed a new wheelset.They sat down with me, helped me select the parts I needed for the project and even gave me more budget friendly options. That really came in handy when they discovered the cracked wheels which they also helped me select some beefier wheels.The service team impressed me when they warned me that the new build would take time to break in, and that I should bring it back as often as I need to get it adjusted. They were right, and they were able to take care of me quickly while I waited in store every time. Their mechanics do awesome work.Top it off, the clearance table is awesome! I always seem to find something I need or want on that table!
Mar 17, 2025 · Christopher CantwellI visited the Racine Location on a cloudy and wet Monday in early Spring (2024) looking for a dual sport bike to ride on roads and light gravel paths with my boyfriend (previously bought a Trek Dual Sport bike in 2021). Lee, a bike mechanic, greeted me on the sales floor and introduced me to 3 different bikes that would potentially fit my desires. Lee was very informative, gave me specifics about each styles and “level” bike, and asked me questions to help provide me with the best bike. After all Lee’s help, I was deciding between 2 bikes. He advised me to ride each bike so I could get a feel as to which one felt more comfortable. I returned to the store a couple days later as the weather provided a more dry condition. With help from Lee (and another salesman on day two) I successfully purchased my new dual sports bike!I broke the bike in two days after my purchase! I am pleased with Trek Racine and the employees passion to help me find a bike that fits my needs and suits me best!
Apr 08, 2024 · Abigail Hogan
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