Marina del Rey

Welcome, California adventurers! For those who love to explore the Golden State on two wheels, whether it's cruising along the beach, commuting through the city, or tackling challenging mountain trails, a reliable bicycle and an expert bike shop are absolutely essential. In the heart of Los Angeles, specifically in the vibrant Marina del Rey area, you'll find a trusted destination that caters to all your cycling needs: The Bike Shop at REI Marina del Rey. This isn't just a place to buy a bike; it's a comprehensive service center and a community hub for cyclists of all levels.

REI Marina del Rey is part of the larger Recreational Equipment, Inc. (REI) Co-op, a well-respected name in outdoor gear. Their bike shop embodies REI's commitment to quality, expertise, and fostering a love for the outdoors. They understand the diverse demands of California cycling, offering a full range of services from basic checks to advanced tune-ups for road, mountain, and electric bikes. What truly sets them apart is their team of trained expert technicians and their dedication to quick turnaround times, ensuring you get back in the saddle as quickly as possible. Whether you're a seasoned cyclist looking for a precision tune, a beginner needing advice on your first ride, or an e-bike owner seeking specialized service, The Bike Shop at REI Marina del Rey is equipped to provide the support and solutions you need for a confident and enjoyable ride.

The Bike Shop at REI Marina del Rey is located at 1293 S La Brea Ave, Los Angeles, CA 90019, USA. While the name suggests Marina del Rey, this specific REI store is conveniently situated on South La Brea Avenue, making it a central and easily accessible location for a wide range of Los Angeles residents.

La Brea Avenue is a major north-south artery in Los Angeles, providing straightforward access from various neighborhoods across the city. This central positioning means that cyclists from Mid-Wilshire, Hollywood, Beverly Hills, and even parts of the San Fernando Valley can reach the store with relative ease. For those arriving by car, REI stores typically offer ample parking, which is a significant advantage when transporting bicycles for service or Browse their extensive selection. While not directly on a major bike path, its connection to LA's robust road network allows cyclists to plan their route to the shop. The accessibility of this location underscores REI's commitment to serving the broad Los Angeles cycling community, making it a convenient stop for all your bike sales, service, and accessory needs.

The Bike Shop at REI Marina del Rey provides a wide array of professional services designed to keep every type of bicycle in peak condition. Their offerings cater to casual riders, serious enthusiasts, and e-bike owners alike, with services performed by trained expert technicians. Here's a detailed breakdown of what they offer:

• Comprehensive Bike Services and Tune-ups: They offer various levels of tune-ups to suit different needs and bike types.
  • Bike Check ($100 / $125 Non-Member): A basic service including brake and shift adjustments, chain lubrication, and a thorough safety inspection.
  • Bike Tune ($152 / $190 Non-Member): A comprehensive service that fine-tunes brakes, gears, and bearings, trues wheels, and includes a frame and wheel clean. This service also comes with 90 days of free adjustments.
  • E-Bike Tune ($360 / $450 Non-Member): Includes all features of the standard Bike Tune, plus a firmware update and diagnostic service for applicable e-bike systems.
  • Road & Gravel Tune ($384 / $480 Non-Member): Adds precision wheel truing, handlebar wrap, and tubeless tire service, among other enhancements for road and gravel bikes.
  • Hardtail MTB Tune ($400 / $500 Non-Member): For mountain bikes with front suspension, this package includes minor fork service, tubeless tire service, and more.
  • Full Suspension MTB Tune ($448 / $560 Non-Member): Comprehensive maintenance for full suspension mountain bikes, including front and rear minor suspension service and tubeless tire service.
  • E-MTB Tune ($476 / $595 Non-Member): Designed for Full Suspension e-MTBs, combining all services of the FS MTB Tune with firmware updates and diagnostic services for e-bike systems.
• Individual Wheel & Tire Services: This includes Flat Fix ($24 / $30 Non-Member), Tubeless Tire Install ($28 / $35 Non-Member), Spot Wheel True (Lateral only) ($32 / $40 Non-Member), and Precision Wheel True ($52 / $65 Non-Member).
• Individual Shifting & Brake Services: Such as Derailleur Adjustment ($32 / $40 Non-Member), New Derailleur Install ($40 / $50 Non-Member), Brake Adjustment ($32 / $40 Non-Member), and Hydraulic Brake Bleed ($40 / $50 Non-Member).
• Bicycle Sales: They offer a wide range of bicycles, including Gravel Bikes, Cruiser Bikes, Mountain Bikes, Road Bikes, and Kids' Bikes.
• Cycling Gear and Accessories Sales: A comprehensive selection of helmets, cycling clothing, cycling shoes, bike accessories, bike parts, cycling backpacks and bags, and bike racks and storage.
• Expert Advice: Staff are available to provide guidance on selecting the right bike, maintaining it, and choosing appropriate gear for various cycling adventures.
• Co-op Member Benefits: REI Co-op members receive a 20% discount on bike shop services, encouraging long-term relationships and affordability.

The Bike Shop at REI Marina del Rey stands out as a premier cycling destination in Los Angeles, distinguished by several key features and a commitment to quality service and community engagement:

• Highly Trained Expert Technicians: All services are performed by skilled professionals who are knowledgeable across a broad spectrum of bicycle types and systems, from traditional road bikes to complex full-suspension e-mountain bikes. This ensures high-quality and reliable repairs.
• Comprehensive Service Offerings: The shop provides an extensive range of services, from quick flat fixes to specialized e-bike tunes and full suspension mountain bike overhauls. This breadth of service means almost any cycling need can be met in one location.
• Quick Turnaround: They prioritize efficiency to "get back in the saddle ASAP," minimizing downtime for cyclists who rely on their bikes for commuting or recreation.
• REI Co-op Member Benefits: Being part of the REI Co-op offers tangible benefits, notably a 20% discount on bike shop services for members. This fosters loyalty and provides excellent value for frequent users.
• Wide Range of Bikes and Gear: Beyond services, the store offers a diverse selection of new bicycles (Gravel, Cruiser, Mountain, Road, Kids') and an extensive inventory of cycling clothing, helmets, shoes, parts, accessories, and storage solutions, making it a one-stop shop for all cycling needs.
• Specialized E-Bike Services: Their e-bike tune includes firmware updates and diagnostic services, reflecting their capability to handle modern electric bicycle technology, a growing segment in California.
• Tailored Tune-ups for Specific Bike Types: The varied tune-up packages (Road & Gravel, Hardtail MTB, Full Suspension MTB, E-MTB) show a deep understanding of the specific demands and maintenance requirements of different cycling disciplines.
• Focus on Safety and Performance: Services like the "Bike Check" emphasize safety inspections, while more advanced tunes focus on fine-tuning components to optimize performance, ensuring a confident and enjoyable ride.
• Reputation of REI Brand: As part of REI, the bike shop benefits from the brand's strong reputation for quality outdoor gear, knowledgeable staff, and a commitment to sustainable practices and outdoor community building.

Connecting with The Bike Shop at REI Marina del Rey is straightforward. Here’s how you can reach them for your cycling inquiries and needs:

Address: 1293 S La Brea Ave, Los Angeles, CA 90019, USA

Phone: (424) 414-1900 (This is the general REI Marina del Rey store phone number, which can connect you to the bike shop.)

For specific questions about bike service appointments, types of repairs, or availability of particular bike models and gear, giving them a call is the most direct way to get the information you need. Their staff are ready to assist you in planning your visit and ensuring your cycling equipment is in top shape.

For residents across Los Angeles, particularly those who frequent the central and western parts of the city, The Bike Shop at REI Marina del Rey is an exceptionally suitable and highly recommended resource for all cycling requirements. Its blend of professional services, extensive product offerings, and the backing of the reputable REI Co-op makes it a cornerstone for the local cycling community.

The primary reason for its suitability is the sheer depth and breadth of its expert services. From basic "Bike Checks" for casual riders to highly specialized "E-MTB Tunes" for serious adventurers, their trained technicians demonstrate versatility and precision across all bike types. This means locals don't need to hunt for different shops for different bikes; REI Marina del Rey is a one-stop solution. The promise of "quick turnaround" is invaluable for commuters and enthusiasts alike, minimizing time off the bike.

Furthermore, the value proposition for REI Co-op members, including a 20% discount on bike services, fosters loyalty and makes professional bike maintenance more affordable for regular users. Beyond service, the extensive retail selection of bikes, apparel, parts, and accessories ensures that whether you're starting your cycling journey or upgrading your gear, you'll find quality products and knowledgeable advice. Its central location on S La Brea Ave, while not directly in Marina del Rey, provides excellent accessibility for a wide swath of the LA population. For any Californian looking for a trustworthy, comprehensive, and community-oriented bike shop that stands behind its work, The Bike Shop at REI Marina del Rey is undoubtedly the place to go to keep their cycling adventures rolling smoothly and safely.

Marina del Rey

1293 S La Brea Ave, Los Angeles, CA 90019, USA