Bicycle Emporium Introduce
Welcome to our in-depth look at Bicycle Emporium, a well-established and highly-regarded bicycle store nestled in the heart of Auburn, California. For residents across the Golden State, especially those in and around Placer County, finding a reliable and community-focused bicycle shop is paramount to enjoying California's diverse cycling landscapes. This article is designed to provide you with a comprehensive overview of Bicycle Emporium, highlighting what makes it a standout choice for cyclists of all levels – from casual weekend riders to dedicated enthusiasts. We'll explore its convenient location, the extensive range of services it offers, unique features that set it apart, and how it caters specifically to the needs of local cyclists.
Bicycle Emporium isn't just a place to buy a bike; it's a hub for the local cycling community. It embodies the spirit of California's outdoor lifestyle, providing not only quality products but also expert guidance and support to ensure every ride is a great one. Whether you're in the market for a new bicycle, need a professional tune-up, or are looking for the latest cycling accessories, Bicycle Emporium aims to be your one-stop shop. Our goal here is to give you all the information you need to decide if this local gem is the right fit for your cycling journey in California.
Bicycle Emporium boasts a prime and easily accessible location at 437 Grass Valley Hwy, Auburn, CA 95603, USA. For anyone residing in or visiting the greater Auburn area, this address offers exceptional convenience. Situated on Grass Valley Highway, a key thoroughfare in Auburn, the store is simple to find, whether you're arriving by car, bicycle, or even public transport. The strategic positioning ensures that it's a quick drive for residents of Auburn itself, as well as surrounding communities within Placer County and beyond.
Its proximity to major roads means that even those coming from Sacramento, Roseville, or other nearby Californian cities will find the journey straightforward. Ample parking is typically available, making it hassle-free to visit, especially if you're planning on test-riding a new bicycle or dropping off a bike for service. The easily identifiable storefront along Grass Valley Highway ensures that you won't miss it. This central location in Auburn truly solidifies Bicycle Emporium as a convenient and accessible option for all your cycling needs in Northern California.
Bicycle Emporium provides a comprehensive suite of services designed to meet every cyclist's needs. Their commitment extends beyond just sales, ensuring your bicycle remains in top condition and you have access to expert support.
- Bicycle Sales: A wide selection of new bicycles, including popular brands like Trek, catering to various cycling disciplines such as road, mountain, hybrid, and electric bikes.
- Professional Bicycle Fitting: Expert fitting services to ensure optimal comfort, efficiency, and injury prevention for riders of all levels.
- Bicycle Repair and Maintenance: From minor adjustments and flat tire repairs to complete overhauls, their experienced mechanics offer a full range of repair services for all bicycle types and brands.
- Tune-Ups: Regular maintenance and tune-up packages to keep your bike running smoothly and extend its lifespan.
- Accessory Sales: A diverse inventory of cycling accessories, including helmets, lights, locks, clothing, shoes, hydration systems, and more.
- Parts Sales: Replacement parts and upgrades for various bicycle components.
- Warranty Services: Handling warranty claims and repairs for brands they carry, demonstrating their commitment to customer satisfaction, as exemplified by the customer review regarding Trek warranty support.
- Expert Advice: Knowledgeable staff providing personalized recommendations on bicycles, gear, and local riding routes.
Bicycle Emporium stands out for several key features and highlights that enhance the customer experience and solidify its reputation as a leading bike shop in California.
- Extensive Product Range: They offer a diverse inventory of bicycles, components, and accessories, catering to various cycling styles and budgets. This ensures that whether you're a beginner or an experienced rider, you'll find something that fits your needs.
- Specialization in Trek Bikes: As a prominent dealer of Trek bicycles, customers have access to a wide selection of models from one of the most respected brands in the cycling industry.
- Experienced Mechanics: The shop boasts skilled technicians capable of handling a wide array of repairs and maintenance, from routine tune-ups to complex overhauls.
- Commitment to Customer Support: As highlighted by a positive customer review, the staff, such as Bill, go "above and beyond" to support customers, particularly with warranty issues and ensuring satisfaction even when challenges arise. This dedication to problem-solving and advocacy for the customer sets them apart.
- Local Community Focus: Bicycle Emporium serves as a vital resource for the local cycling community in Auburn and surrounding areas, fostering a sense of belonging and providing a hub for cycling enthusiasts.
- Knowledgeable and Friendly Staff: The team is generally noted for their expertise and willingness to assist customers with product information, sizing, and technical advice.
For inquiries, service appointments, or to simply learn more about their offerings, Bicycle Emporium can be reached conveniently:
Address: 437 Grass Valley Hwy, Auburn, CA 95603, USA
Phone: (530) 823-2900
Mobile Phone: +1 530-823-2900
For residents of California, particularly those in the Auburn area and surrounding communities, Bicycle Emporium presents itself as a highly suitable and invaluable local resource for all things cycling. Its enduring presence and dedicated service ethos make it more than just a retail outlet; it's a cornerstone of the local cycling scene.
Firstly, its strategic location on Grass Valley Highway ensures easy access for a wide radius of local users, saving them time and travel compared to venturing into larger, more congested urban centers for specialized cycling needs. This convenience is a significant factor for busy Californians balancing work, life, and their passion for cycling.
Secondly, the comprehensive range of services, from new bike sales (especially a strong focus on popular brands like Trek) to intricate repairs and expert fittings, means that locals can rely on one trusted establishment for their entire cycling journey. This eliminates the need to seek out multiple vendors for different aspects of bike ownership, simplifying the process and building a consistent relationship with knowledgeable professionals. The commitment to handling warranty issues, as exemplified by a customer's positive experience with getting a Trek mount failure resolved, highlights a dedication to after-sales support that resonates deeply with local consumers who value long-term reliability and accountability from their service providers.
Furthermore, the emphasis on customer support and a knowledgeable staff fosters a welcoming environment. While one review points to a negative experience, the overall sentiment and the clear positive example of Bill’s service suggest a business that strives to support its customers. This level of personalized attention and problem-solving is often a hallmark of successful local businesses, making Bicycle Emporium a community-oriented choice rather than an impersonal large chain.
In essence, Bicycle Emporium is tailored for the Californian cyclist. It understands the diverse needs of riders in the region, from those exploring scenic local trails to commuters seeking reliable transport. By providing expert advice, quality products, and dedicated service right within the community, Bicycle Emporium empowers locals to embrace the active and healthy lifestyle that California is known for, ensuring their cycling adventures are smooth, safe, and enjoyable. It's a truly local shop that understands and serves its local customers.
Bicycle Emporium Photos










Bicycle Emporium Location
Bicycle Emporium
437 Grass Valley Hwy, Auburn, CA 95603, USA
Bicycle Emporium Reviews
Bill went above and beyond to get TREK to replace my Garmin and headlight after the TREK mount failed. I was frustrated, he listened and got on the horn, and got it done! Thanks for being a shop that supports their customers!
Feb 27, 2025 · Allen CasselThey do crappy work and then when their work falls apart they want you to pay for it kind of like a botched nose job from a doctor and then expecting you to pay for a new nose job no morals no scruples I understand it's a father and son team the Apple doesn't fall too far from the tree that's too bad they used to have some really decent mechanics there too I won't be coming back to this place I suggest anyone that thinking about going to this place save your money and your time and your aggravation just drive by this place and see it in your rear view mirror
Jun 28, 2025 · Sam CartonThese guys rock! I had been looking for a Banshee Paradox V3 for quite some time, and there were none in stock where I live (I'm on the east coast in SC).These guys were getting the frame in, and they built me up a killer custom bike from scratch in just a few weeks. They were very responsive, price was good for a new build, and the bike was built to perfection! I got her yesterday and already put a few laps in, and I have nothing but good things to say about the build!Would highly recommend these guys, even if you aren't local - like I said, I'm on the other side of the country! Cheers guys and thanks so much! Bill is the man!
Apr 09, 2021 · Bryan WorleyThis is not Walmart or Rei bicycles! This is a quality shop with quality bicycles and apparel.I ride a fair amount and appreciate the pro service and the pro bikes. Check out a couple my rides both purchased at B E Great guys and great service!Highly recommended
Jul 20, 2020 · Mike RathPretty frustrating to show up after work to buy my daughter a bike two days before Christmas to find out that they post a note on the door last minute night bike ride. Very unprofessional. Come to find out someone was in there and rushed out before I could get a chance to talk to him. Pretty quick way to lose a 40 year Auburn Local. Luckily the guys at Velo Bikes downtown appreciate how important this week is for customers. I will be shopping there exclusively from now on.
Dec 22, 2022 · Jeffrey Cader
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