Reality Bikes

Welcome to Reality Bikes, a cornerstone of the cycling community in Cumming, Georgia, with a remarkable history spanning close to two decades. For local cyclists and enthusiasts across North Georgia, Reality Bikes is far more than just a place to buy a bicycle; it's a trusted partner in their cycling journey, renowned for its expertise, unparalleled customer service, and genuine passion for two wheels. Whether you're an elite racer, a dedicated mountain biker, a triathlete, or simply a family looking for recreational bikes, Reality Bikes offers a comprehensive and deeply personalized experience that keeps customers coming back year after year.

Since 1995, Reality Bikes has carved out a reputation for excellence, particularly in the high-end bicycle market, while also serving cyclists of all levels. The driving force behind this success is a commitment to providing an exceptional bicycling experience. This commitment manifests in their dedication to professional bike fitting services using cutting-edge Retül technology, expert assembly, and meticulous repair work for any type of bicycle. Todd, the owner, along with his team including Scott and Randy, are consistently lauded for their deep understanding of their craft and their unwavering dedication to ensuring customer happiness. Their approach is rooted in genuine passion and a clear understanding of the intricate world of cycling, making every interaction informative and satisfying.

At Reality Bikes, the customer is truly at the heart of everything they do. They believe that satisfied customers are the key to their enduring success, even more so than the impressive range of bicycles they sell. They strive to create a welcoming and exciting atmosphere for everyone, from those purchasing their very first bike to seasoned professionals. The goal is for every individual to leave the shop feeling thrilled about their experience and their new bicycle, ready to hit the road or trail with confidence and comfort. This long-standing dedication to service and quality has fostered incredible loyalty, with many customers, like the one who has been returning for 20 years, becoming fervent advocates for their "bike shop."

Reality Bikes is conveniently located at 20 Tri-County Plaza, Cumming, GA 30040, USA. This accessible location in Cumming places it within easy reach for cyclists throughout Forsyth County and the wider North Georgia area, including communities like Alpharetta, Roswell, Gainesville, and Suwanee. Being situated in a plaza often implies ample parking, making visits hassle-free. For those familiar with the GA 400 corridor, Reality Bikes is a short and easy drive, making it a preferred destination even for customers who have other bike shops closer to their homes. Its established presence in Tri-County Plaza ensures it’s a well-known and easy-to-find spot for both long-time patrons and new visitors seeking quality bicycle sales and service. This central location helps cement its role as a key hub for cycling enthusiasts in the region.

Reality Bikes offers a comprehensive suite of professional cycling services designed to enhance every aspect of your ride, from purchase to long-term maintenance.

• Bicycle Sales: A wide range of high-quality bicycles including road bikes, triathlon bikes, mountain bikes (including e-MTB), gravel bikes, city bikes, electric bikes (e.g., Electra Townie Go!, Loft Go!, Vale Go!), and kids' bikes, from leading brands like Trek, Specialized, Pinarello, Ridley, Blue, and Fuji.
• Professional Bike Fitting: Utilizing cutting-edge Retül motion-capture biomechanical analysis and CycleOps power analysis technology. Todd, with over 25 years and 4000 individual bike fits, caters to all levels from casual riders to UCI Professionals, addressing issues like pain, optimizing performance, and ensuring proper sizing. Both standard road/MTB and triathlon bike fits are available.
• Full-Service Bicycle Repair and Maintenance: Certified mechanics provide top-tier service for all bike types, from routine tune-ups (Basic, Full, Overhaul packages) to complex repairs (e.g., brake/derailleur adjustment, bottom bracket overhaul, wheel true, hub overhaul). They offer quick turnaround times.
• Custom Bike Builds: Expertise in assembling "dream bikes" from framesets with precision tuning and expert advice, helping customers bring their unique vision to life.
• Upgrades and Installations: Services for upgrading components, wheels, and drivetrains, along with professional installation and fine-tuning.
• Suspension Service: Full fork and shock service to ensure a smooth and responsive ride for mountain bikes.
• E-Bike Service: Specialized maintenance and diagnostics for electric bicycles.
• Parts and Accessory Sales: A comprehensive selection of wheels, tires, pedals, handlebars, saddles, lights, helmets, apparel, and more.
• Group Rides: Organize weekly group road rides (A-, B, and C groups with varying paces) departing from Sawnee Mountain Preserve Park, fostering community and offering training opportunities.

Reality Bikes stands out in the Georgia cycling landscape due to several remarkable features and highlights, consistently praised by its loyal customer base.

• Decades of Experience and Expertise: Operating since 1995, Reality Bikes boasts nearly 20 years of experience in the high-end bicycle market. Owner Todd Muller's personal experience of over 25 years and 4000 individual bike fits, from first-time riders to UCI Professionals, underscores the deep level of expertise available.
• Unparalleled Customer Service: This is the most frequently highlighted feature. Customers consistently commend Todd, Scott, Randy, and the entire team for going "above and beyond" to ensure happiness. Reviews mention their genuine passion, professionalism, friendliness, and willingness to provide "straight up answers" without just looking "to make a buck." This creates a welcoming and supportive atmosphere.
• Professional Bike Fitting with Retül Technology: A significant highlight is their state-of-the-art bike fitting studio, utilizing cutting-edge Retül motion-capture biomechanical analysis. This service is crucial for optimizing comfort, efficiency, and performance, preventing injuries, and is led by Todd, who has a degree in Exercise Science with an emphasis in Exercise Physiology.
• Comprehensive Product Selection: Reality Bikes offers an impressive array of bicycles from top brands like Trek, Specialized, Pinarello, Ridley, Blue, and Fuji, covering road, mountain, triathlon, gravel, city, and electric bikes. They also stock a wide range of components, accessories, and apparel.
• Expert Repair and Custom Builds: Their certified mechanics provide high-quality service for all bike types, from routine maintenance to complex repairs and specialized e-bike and suspension service. They also excel in custom building "dream bikes," allowing customers to tailor their ride precisely to their needs.
• Community Engagement through Group Rides: Reality Bikes actively fosters the local cycling community by organizing free weekly group road rides with various paces. This initiative provides opportunities for cyclists to connect, train, and enjoy the sport together.
• Dedication to Customer Satisfaction: The shop's mission statement clearly states that "satisfied customers are the key to our success, not just the bicycles we sell." This customer-centric philosophy translates into a commitment to making every individual "feel thrilled about their experience and their new bicycle."
• Reliable and Fast Service: Customers praise the staff for completing repairs "on time, correct, and cost-effective," demonstrating efficiency and dependability.

To connect with Reality Bikes for your cycling needs, here are their details:

Address: 20 Tri-County Plaza, Cumming, GA 30040, USA

Phone: (770) 886-1175

Mobile Phone: +1 770-886-1175

You can also visit their website for more information, or to book appointments for services like bike fitting. Their standard hours are Monday-Friday: 10 AM - 6 PM, Saturday: 10 AM - 5 PM, and they are closed on Sundays. It's always a good idea to confirm hours for holidays or specific events.

For residents of Cumming and the surrounding North Georgia communities, Reality Bikes is an exceptionally suitable and highly recommended local destination for all things cycling. Its enduring presence, deep expertise, and customer-first approach make it an invaluable asset to the local area.

Firstly, the long-standing reputation of Reality Bikes, with customers returning for 20 years, speaks volumes about its reliability and the consistent quality of its service. For locals, this means having a trusted and established business right in their neighborhood that has proven its commitment to the community over decades. This longevity breeds confidence and fosters a sense of familiarity and trust that is hard to find elsewhere.

Secondly, the unparalleled level of expertise, particularly in professional bike fitting with advanced Retül technology, is a game-changer for local cyclists. Whether you're experiencing pain on rides, looking to optimize your performance, or simply ensuring your new bike is perfectly adjusted, Todd's extensive experience and specialized knowledge are readily available. This highly personalized service, often costing significantly more elsewhere, is a tangible benefit that directly enhances the comfort, safety, and enjoyment of local riders. Having such high-caliber professional fitting services within the community is a major advantage.

Moreover, the team's genuine passion for cycling and their dedication to exceptional customer service create a welcoming atmosphere that resonates deeply with locals. As customers have repeatedly highlighted, the staff "go above and beyond," offering honest advice and ensuring satisfaction without pressure. This personalized, friendly approach transforms what could be a mere transaction into a positive and engaging experience, fostering a loyal customer base that truly feels supported and valued. For locals, this means a reliable place where they can always expect a warm greeting, expert advice, and a genuine interest in their cycling journey.

Finally, Reality Bikes supports and strengthens the local cycling community through its comprehensive services and active engagement, such as organizing weekly group rides. This commitment goes beyond sales and repairs, providing opportunities for locals to connect with fellow enthusiasts, develop their skills, and enjoy the beautiful North Georgia landscape together. In essence, Reality Bikes is more than just a bike shop; it's a vital part of the local fabric, promoting healthy lifestyles, fostering community spirit, and ensuring that every local cyclist has the best possible experience on two wheels.

Reality Bikes

20 Tri-County Plaza, Cumming, GA 30040, USA