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Cycling GuiderBike ShopsMassachusettsHampden CountySouthwickBike Shops in College HighwayNew England Bikes
New England Bikes ico

New England Bikes

512 College Hwy, Southwick, MA 01077, USA

4.0
Great knowledgeable and respectable staff! I've bought several bikes from this shop for myself, friends, and family, and have bought numerous parts at fair prices, never feeling pressured or mislead. I do much of my own maintenance but on occasion will stop in and ask questions and Seth or Dana have always given me good advice. New England Bike is a pleasure to work with and is an asset to the community through supporting biking events and sponsoring group rides. Easily one of the best local businesses in the area! - William Ragusa
New England Bikes Overview Intro Photos Location Reviews

New England Bikes Introduce

For cyclists across Massachusetts, discovering a local bike shop that truly feels like part of the community can be a game-changer. That's precisely what you'll find at New England Bikes in Southwick. More than just a place to buy a bicycle, this shop has cultivated a reputation as a trusted resource, known for its knowledgeable and respectable staff, fair prices, and a refreshing no-pressure sales approach. Whether you're a seasoned rider, a casual enthusiast, or a family looking to embrace the joy of cycling, New England Bikes offers a welcoming and supportive environment where your needs come first.

New England Bikes stands out as a genuine asset to the community, actively contributing to the local cycling scene by supporting biking events and sponsoring group rides. This deep-rooted involvement demonstrates their commitment to fostering the sport beyond just transactions. In a world where impersonal retail experiences are common, New England Bikes offers a refreshing alternative, built on trust, expertise, and a passion for cycling that resonates with local riders across Massachusetts.

The team at New England Bikes understands that every cyclist is unique, with different needs, skill levels, and aspirations. They pride themselves on providing personalized advice, ensuring that customers make informed decisions without ever feeling rushed or misled. This dedication to customer satisfaction, coupled with their extensive selection of bikes and parts, makes them a go-to destination for anyone in Massachusetts seeking a reliable and friendly bicycle store. They truly embody what it means to be one of the best local businesses in the area.


New England Bikes is conveniently located at 512 College Hwy, Southwick, MA 01077, USA. This accessible location in Southwick makes it a practical destination for residents throughout Western Massachusetts and even those venturing over from neighboring Connecticut. College Highway is a well-known route, ensuring that finding the shop is straightforward, whether you're making a dedicated trip or just passing through.

The store's proximity to popular cycling areas and routes in Massachusetts further enhances its appeal. For instance, it's approximately 0.4 miles from the Farmington Canal Heritage Trail, making it a perfect stop for riders enjoying this scenic pathway. The ease of access, combined with ample space for customers, contributes to a stress-free visit. This strategic placement helps solidify New England Bikes as a convenient and valuable resource for the active cycling community in the region.

Even during challenging times, such as the COVID-19 pandemic, New England Bikes demonstrated their commitment to accessibility and customer service. One customer highlighted how they could order a bike over the phone, have it built quickly, and complete a contactless pickup in under 10 minutes, with staff wearing masks and gloves. This adaptability ensures that local riders can always rely on them, even when circumstances require creative solutions.


New England Bikes offers a comprehensive range of services designed to meet the diverse needs of all cyclists in Massachusetts. Their commitment to excellent service and customer satisfaction is evident in their offerings:

  • Bicycle Sales: They provide a great selection of bikes, catering to various categories including hybrid, comfort, fitness, electric, road, gravel, mountain, and kids' bikes. They help customers find the right bike for their specific needs, without pressure.
  • Bicycle Parts & Accessories: Customers can find numerous parts at fair prices, ranging from essential components like tires, tubes, wheels, and shifting/braking parts to accessories such as helmets, clothing, shoes, and car racks.
  • Bicycle Repair and Maintenance: Their service department has been providing bicycle repair for over 25 years. They pride themselves on accurately diagnosing issues, providing detailed repair quotes, and getting customers "back up and riding as quick as we can." They handle everything from flat tires to suspension service and complex overhauls. No appointment is needed for repairs, which is a great convenience for busy Massachusetts residents.
  • Expert Advice: Staff members like Seth and Dana are consistently praised for being knowledgeable and respectable, always willing to offer "good advice" when customers stop in and ask questions, even if they primarily do their own maintenance.
  • Custom Bike Builds: As demonstrated by a customer ordering a specific bike over the phone and having it built in just two days, New England Bikes is adept at fulfilling custom orders efficiently.
  • COVID-19 Safe Practices: During the pandemic, they implemented effective contactless pickup procedures, sanitizing credit cards and ensuring staff wore masks and gloves, demonstrating their adaptability and commitment to customer safety.

What truly sets New England Bikes apart and makes it a cherished local business for cyclists in Massachusetts are its unique features and highlights:

  • Knowledgeable and Respectable Staff: This is a recurring theme in customer reviews. The staff is consistently lauded for their expertise and their respectful, non-pressuring approach, creating a comfortable and trusting environment for all customers.
  • No-Pressure Sales: Unlike some shops, New England Bikes ensures customers "never feeling pressured or mislead." This allows individuals to make thoughtful decisions about their purchases, building long-term relationships rather than one-off sales.
  • Fair Prices: Customers repeatedly mention that they find "numerous parts at fair prices" and that purchases of multiple bikes have been made without issue, indicating transparent and competitive pricing.
  • Community Asset and Support: New England Bikes goes beyond retail by being an "asset to the community through supporting biking events and sponsoring group rides." This active involvement strengthens the local cycling scene in Massachusetts.
  • Longevity and Trust: Having been in business for over 25 years (originally as Gravity Warehouse, now New England Bikes), they have established deep roots and a strong reputation for reliability and quality service in the New England area.
  • Efficient and Fast Service: Even during peak times or challenging circumstances (like the pandemic), their "fast" service and quick turnaround times for repairs or custom builds are a significant advantage for customers.
  • Inclusive Vibe: The shop's welcoming atmosphere ensures that cyclists of all experience levels feel comfortable and valued, whether they are buying their first bike or seeking advice on advanced maintenance.
  • Customer-First Philosophy: The staff are described as "a pleasure to work with," always prioritizing customer needs and offering helpful advice, even for those who prefer to do their own maintenance.

For any inquiries, service needs, or to explore their wide selection of bicycles and accessories, you can contact New England Bikes using the following information:

  • Address: 512 College Hwy, Southwick, MA 01077, USA
  • Phone: (413) 569-1874

The knowledgeable and friendly team is ready to assist you with any questions about their products, services, or general cycling advice. Feel free to call during business hours or stop by the shop to experience their welcoming atmosphere firsthand. They are committed to providing prompt and helpful assistance to all their customers from across Massachusetts.


For locals in Massachusetts, New England Bikes in Southwick truly stands out as an exceptional choice for all their cycling needs. Its reputation for having "great knowledgeable and respectable staff" immediately sets it apart, ensuring that every visit is met with genuine assistance rather than sales pressure. This is particularly valuable in an industry where some might feel intimidated, as New England Bikes fosters an environment where every customer feels valued and understood, regardless of their cycling prowess.

The shop's commitment to fair prices and efficient service, including impressively fast turnaround times for repairs, means that local cyclists can rely on them for consistent quality and convenience. The fact that they have sold "several bikes" to individuals, friends, and families without issue speaks volumes about the trust they've built within the community. Beyond just transactions, their active support for local biking events and sponsorship of group rides underscores their deep commitment to the Massachusetts cycling scene, making them more than just a store but a vital community asset.

In essence, choosing New England Bikes means investing in a local business that prioritizes your satisfaction and genuinely cares about fostering the love of cycling. Their unwavering dedication to honest advice, quality products, and community involvement makes them the ideal partner for anyone looking to ride, maintain, or simply talk about bikes in Massachusetts. It’s truly one of the best local businesses in the area, ensuring that your cycling journey is always a pleasure.

New England Bikes Photos

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New England Bikes Location

New England Bikes

512 College Hwy, Southwick, MA 01077, USA

New England Bikes Reviews

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