Highlander Bicycle Company

For residents across New Jersey, particularly those enjoying the scenic beauty of Monmouth County and the vibrant community of Atlantic Highlands, finding a bicycle store that truly understands and prioritizes customer needs is paramount. Highlander Bicycle Company has emerged as a significant local establishment, known for its dedication to helping individuals find the right bike and offering specific, hard-to-find parts. This shop aims to be a valuable resource for those looking to embark on new cycling adventures or maintain their existing rides.

In today's active lifestyle, bicycles serve as more than just a means of transport; they are a gateway to exercise, outdoor exploration, and family fun. Whether you're a parent seeking a new bike for your child, or an e-bike owner in need of a specialized component, having a local partner who can provide expert guidance and specific products is crucial. Highlander Bicycle Company endeavors to stand out by focusing on the customer experience during the buying process, ensuring that each individual feels supported and well-informed.

This article aims to provide New Jersey residents with a detailed overview of Highlander Bicycle Company, highlighting its convenient location, its core offerings in bicycle sales and specific parts, and the unique aspects that define its approach to customer service. We will explore the positive experiences shared by customers, particularly concerning new bike purchases and specialized part availability. If you're in New Jersey and looking for a bike shop that prioritizes the customer's journey in acquiring a new bicycle or finding essential e-bike tubes, Highlander Bicycle Company is a name worth considering.

Highlander Bicycle Company is strategically located at 28 First Ave, Atlantic Highlands, NJ 07716, USA. This address places the bicycle store in the charming coastal town of Atlantic Highlands, a picturesque borough within Monmouth County, New Jersey. Its position on First Avenue ensures good visibility and relatively straightforward access for customers arriving from various points within the town and its surrounding areas.

For residents in nearby communities such as Highlands, Leonardo, Keansburg, Middletown, and Sea Bright, Highlander Bicycle Company is typically a short and convenient drive away. Its location near the waterfront and local attractions makes it an accessible destination for those living in the immediate vicinity and across the northern Monmouth County region. This ease of access is particularly beneficial for customers who might be transporting bikes or larger items, as it minimizes travel time and complexity.

The accessibility of Highlander Bicycle Company is a notable advantage, contributing to its role as a local resource. Parking options in the Atlantic Highlands area are generally available, which further enhances the convenience for visitors. Being an integral part of the Atlantic Highlands community, the company benefits from the local infrastructure and aims to contribute positively to the local economy by providing specialized products and services close to home for New Jersey residents.

Highlander Bicycle Company focuses primarily on bicycle sales and specific parts, aiming to cater to the needs of customers looking for new rides and particular components, especially for e-bikes.

Services Offered:

• Bicycle Sales: The core of their business revolves around selling bicycles. They assist customers in finding the right bike, as highlighted by a customer who received detailed explanations from Mike while purchasing a bike for his son. This suggests a consultative sales approach aimed at matching customers with suitable bikes.
• E-Bike Tube Availability: A significant highlight is their capability to provide hard-to-find parts, specifically mentioned as being "the only bike shop that had a tube for my electric bike in the area." This indicates a specialization or consistent stocking of niche e-bike components, which is a crucial service for the growing e-bike community in New Jersey.
• Customer-Centric Sales Process: During the sales process, the company aims to prioritize the customer. As noted, Mike "helped us out and explained everything in detail," and even went above and beyond by having a bike ready sooner than originally promised, demonstrating a commitment to customer satisfaction during a new purchase.
• Limited Repair Service (Policy Shift): Based on recent customer feedback, the shop has implemented a policy of no longer performing "small repairs" like flat tires, brake adjustments, or reassembling gears on bicycles not purchased directly from their store. This policy is explicitly stated as being due to the owner's preference to focus on bike sales. While they previously handled such repairs, this is a current operational decision. They do state understanding "the laws and safety concerns around working on e-bikes not purchased there — especially when it involves electrical components," which suggests a distinction between basic mechanical and complex electrical e-bike work.

Highlander Bicycle Company exhibits several notable features and highlights, particularly in its approach to new bike sales and customer engagement, alongside a specific policy regarding repairs.

Features / Highlights:

• Customer-First Approach (for Sales): This is a consistently praised aspect, especially concerning new bike purchases. Customers feel that the staff, like Mike, "care about their customers more than anything" and prioritize their needs during the sales process. This translates to detailed explanations and a willingness to go the extra mile to expedite a purchase.
• Professional and Knowledgeable Staff: The staff are described as "True Professionals" and are noted for their ability to explain details thoroughly. This expertise helps customers make informed decisions when buying a bicycle.
• Exceptional Hospitality (Sales Focused): The "Hospitality from this shop is 100!" reflects a warm and welcoming atmosphere for customers interested in purchasing bikes or specific parts. This welcoming environment contributes significantly to a positive buying experience.
• Expedited Service for Sales: A prime example of their dedication to customers in a sales context is Mike's action of having a bike ready by Sunday morning instead of Tuesday, demonstrating a strong commitment to quick turnaround for new purchases.
• Specialized E-Bike Part Availability: The fact that they were "the only bike shop that had a tube for my electric bike in the area" is a crucial highlight. This indicates that they are a key resource for specific, sometimes hard-to-find, e-bike components, which is valuable for the growing e-bike market in New Jersey.
• Clear Policy on External Repairs: While potentially disappointing for some, the shop has a clear and stated policy that they "no longer fix basic tire, brake, or mechanical issues on bicycles that aren’t purchased at their store." This transparency, though a recent change, defines their service scope. They differentiate between basic mechanical work and complex electrical work on e-bikes not purchased there.
• Focus on Sales Growth: The manager's explanation about the owner wanting to focus on selling bikes over "small repairs" clarifies the business strategy, highlighting their primary goal.

To get in touch with Highlander Bicycle Company or to visit their location, here is their contact information:

Address: 28 First Ave, Atlantic Highlands, NJ 07716, USA

Phone: (732) 413-4022

Mobile Phone: +1 732-413-4022

It is always advisable to call ahead for specific inquiries regarding new bike availability, e-bike part inventory (like tubes), or to confirm their current service policies, especially concerning repairs on bikes not purchased from their store.

For residents across New Jersey, especially those within Atlantic Highlands and the surrounding Monmouth County area, Highlander Bicycle Company presents itself as a suitable option particularly for individuals looking to purchase a new bicycle or seeking specific, hard-to-find e-bike components. The primary appeal of this local establishment lies in its strong emphasis on customer care during the sales process. As highlighted by satisfied customers, the staff, such as Mike, are described as "True Professionals" who "care about their customers more than anything," providing detailed explanations and even expediting orders for new bike purchases. This level of dedication ensures that families and individuals feel supported and confident in their investment when acquiring a new ride.

Furthermore, Highlander Bicycle Company offers a critical service by stocking specialized e-bike parts, notably being "the only bike shop that had a tube for my electric bike in the area." This makes them an invaluable resource for the growing community of e-bike owners in New Jersey, who often face challenges in finding specific components locally. For those who purchase a new bicycle from them or need such specialized parts, the shop's focus on efficiency and customer satisfaction during these transactions is a significant advantage.

However, it is important for New Jersey locals to be aware of their current policy regarding repairs: Highlander Bicycle Company now primarily focuses on sales and no longer performs basic mechanical repairs on bicycles not purchased directly from their store. While this may be a change from past practices, their commitment to providing new bicycles with exceptional service and ensuring the availability of specific e-bike components makes them a relevant choice for certain needs within the local cycling community. For new bike buyers and those in search of unique e-bike tubes, Highlander Bicycle Company remains a dedicated and customer-focused option in Atlantic Highlands.

Highlander Bicycle Company

28 First Ave, Atlantic Highlands, NJ 07716, USA