Wheel & Sprocket Introduce
Welcome to Wheel & Sprocket in Delafield, a leading name in the Wisconsin cycling community and your go-to destination for all things bikes. For decades, Wheel & Sprocket has served as a cornerstone for riders across the Badger State, from casual weekend explorers to dedicated road cyclists and mountain bikers. This particular location in Delafield upholds the company's long-standing tradition of offering an expansive selection of bicycles, cutting-edge gear, and unparalleled repair services. More than just a bike shop, Wheel & Sprocket is a vibrant hub where passion for cycling is shared, and expert advice is always delivered with a friendly, professional touch. Their dedication to ensuring every customer, and every bike, receives top-tier care makes them an invaluable resource for anyone in Wisconsin looking to enhance their riding experience. Whether you're in need of a new bike, a complex repair, or simply some seasoned advice, Wheel & Sprocket Delafield is ready to help you hit the road or trail with confidence.
---Wheel & Sprocket Delafield is conveniently located at 528 Wells St, Delafield, WI 53018, USA. This prime location ensures easy accessibility for residents not only within Delafield but also from surrounding communities across southeastern Wisconsin, including Waukesha, Pewaukee, Oconomowoc, and beyond. Situated on Wells Street, the store is readily reachable by car, with ample parking available for visitors. Its position within the charming city of Delafield makes it a convenient stop for those living in or traveling through Waukesha County. The ease of access to Wheel & Sprocket Delafield means that whether you're coming from Milwaukee, Madison, or any of the picturesque towns in between, getting to the shop for your cycling needs is a straightforward and hassle-free experience. This central and welcoming location further solidifies its role as a key resource for the Wisconsin cycling community.
---At Wheel & Sprocket Delafield, you'll find a comprehensive array of services and products designed to cater to every aspect of your cycling journey, from selecting your first bike to keeping your advanced road machine in peak condition.
New Bicycle Sales: They offer a vast selection of new bicycles across all categories, including road bikes, mountain bikes, hybrid bikes, electric bikes, kids' bikes, and specialty bikes like recumbent trikes. Their knowledgeable staff assists in finding the perfect fit and style for every rider.
Bicycle Repair and Maintenance: Wheel & Sprocket provides expert repair and maintenance services for all types and brands of bicycles. This includes routine tune-ups, complex mechanical overhauls, internal hub service, derailleur adjustments, brake repairs, and component replacements. Their technicians are highly skilled in diagnosing and correcting issues to ensure optimal bike performance and rider safety.
Component Replacement and Upgrades: They offer a wide range of bicycle components and parts for upgrades or replacements, including specialized items like derailleur hangers. Their team can advise on the best components to enhance your bike's performance or suit your riding style.
Professional Troubleshooting: As highlighted by customer reviews, their service technicians excel at in-depth troubleshooting, patiently evaluating complex issues to identify root causes and implement lasting solutions.
Cycling Accessories and Gear: The store stocks an extensive selection of cycling accessories, apparel, helmets, shoes, and safety gear. You'll find everything you need to enhance your comfort, safety, and performance on the bike.
Bike Fitting Services: While not explicitly stated in reviews, Wheel & Sprocket locations typically offer professional bike fitting services to ensure riders achieve optimal comfort, efficiency, and injury prevention.
Expert Advice and Guidance: The staff provides invaluable insights and guidance on bike selection, maintenance tips, and cycling best practices, catering to both seasoned riders and beginners.
Wheel & Sprocket Delafield distinguishes itself through several key features and highlights that firmly establish it as a premier destination for cyclists in Wisconsin. These attributes contribute significantly to their strong reputation and the enthusiastic loyalty of their customer base.
Exceptional Service Department Staff: Numerous customer testimonials commend the professionalism, courtesy, and "class act" demeanor of the service department. Even when communication breakdowns occurred, their respectful and helpful approach ensured customer satisfaction. This indicates a deeply ingrained culture of service excellence.
Highly Skilled and Dedicated Technicians: The reviews specifically highlight technicians like Forest Smith, who is praised for going "above and beyond" in troubleshooting and meticulously repairing complex issues. This demonstrates a team that is not only technically proficient but also patient and empathetic, restoring rider confidence and safety after difficult experiences.
Comprehensive Repair Capabilities: The ability to handle specialized tasks like internal rear hub service on a recumbent trike, and complex derailleur issues on a road bike, showcases their broad technical expertise across various bicycle types and advanced components. This makes them a reliable choice for even the most challenging repairs.
Problem-Solving Focus: The emphasis on meticulous evaluation and correction, rather than just quick fixes, ensures that underlying issues are resolved. This problem-solving approach instills confidence in customers that their bikes are truly safe and optimally functioning.
Customer Confidence and Safety Priority: Reviews explicitly state that repairs made customers feel "safe and back out on the road" with confidence. This commitment to rider safety and peace of mind is a testament to the quality and thoroughness of their work.
Strong Brand Reputation: As part of the larger Wheel & Sprocket family, the Delafield location benefits from and upholds a long-standing reputation for quality products, expert service, and community involvement in the Wisconsin cycling scene.
For all your cycling needs, from new bike purchases to expert repairs and component upgrades, you can easily get in touch with Wheel & Sprocket Delafield.
Address: 528 Wells St, Delafield, WI 53018, USA
Phone: (262) 646-6300
Hours: (Please note: It's always a good idea to call ahead or check their website for the most current hours, especially during holidays or seasonal changes.)
- Monday - Friday: Typically open from morning to late afternoon/early evening.
- Saturday: Often open from morning to late afternoon.
- Sunday: May have reduced hours or be closed.
For residents of Delafield and the broader Wisconsin region, Wheel & Sprocket stands as an exceptionally suitable and indispensable local resource for all cycling needs. Its appeal to locals is deeply rooted in a powerful combination of professionalism, expertise, and a genuine commitment to rider well-being. Firstly, the **unwavering professionalism and courtesy of their service department staff** are paramount. As highlighted by customer experiences, even when minor communication hiccups occur, the team's respectful and helpful demeanor ensures that customer satisfaction remains the top priority. This level of service fosters a trusting relationship, which is crucial for locals relying on their bikes for recreation, commuting, or sport.
Secondly, the **deep technical expertise and dedication of their bike technicians** truly set them apart. Reviews specifically commend individuals like Forest Smith for going "above and beyond" in meticulously troubleshooting complex issues and restoring rider confidence after challenging mechanical failures. For Wisconsin cyclists navigating diverse terrains and variable weather, having access to such skilled and patient mechanics who prioritize safety and thoroughness is invaluable. It means knowing your bike is in capable hands, ready to tackle any adventure the state offers.
Furthermore, as part of a **well-established and respected family of bike shops across Wisconsin**, the Delafield location benefits from and contributes to a broader network of cycling knowledge and resources. This established reputation means locals can expect consistent quality and a wide range of products, from new bicycles to essential accessories and parts, all backed by a trusted name in the industry. This extensive offering simplifies the process for customers, allowing them to find everything they need under one reliable roof.
Finally, Wheel & Sprocket Delafield is more than just a place to buy or repair a bike; it's a key player in **fostering a robust local cycling community**. By providing stellar service, honest advice, and a welcoming environment, they encourage more residents to embrace cycling as a healthy and enjoyable pastime. For these compelling reasons, Wheel & Sprocket Delafield is not merely a bike shop, but a cornerstone of the Wisconsin cycling scene, perfectly tailored to meet the needs of its passionate local riders.
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Wheel & Sprocket Reviews
I have just picked up a recumbent trike from W&S/Delafield after service on its internal rear hub. The work was completed properly. There was somewhat of a communication breakdown regarding the scheduling and pickup, which was disappointing. However, I need to express my respect and gratitude to each member of the service department staff (please pass it on), and to the store manager. At all times, they were professional and courteous. In addition to their bike skills, they are a class act. Thank you.
Jun 26, 2025 路 Nick WhiteService tech Forest Smith went above and beyond in troubleshooting and repairing my Giant road bike. After 4 derailleur hanger breaks and injuries incurred from such calamities, with his patience from this stressed out rider he meticulously evaluated, corrected, replaced needed components to get me once again confident I would be safe and back out on the road. He deserves such recognition for his stellar service and represents Wheel & Sprocket as a fine establishment in the biking world.
May 09, 2025 路 Beverly LeonardGreat service and staff! Mckenna is the best salesperson in any industry. She will go above and beyond to get you what you need for a great bike ride. Highly recommend her and this store!
Jun 03, 2025 路 Brandon PhillipsMy husband spent $1800 on new bikes a few weeks ago. He told the sales guy we usually buy used bikes and he fixes them, but he's sick of fixing bikes all the time and wants new ones he doesn't have to fix. The salesman took the new bikes in the back to do adjustments and get the kickstands put on (kickstand sold separately even though we spent almost 2k 馃檮) 45 mins later the sales guy comes out and immediately tries selling my husband the service plan. (I'm sure he gets commissions on that seeing how hard he pushed for the sale). We denied the service plan because they're brand new bikes, why do we need to service it?Well, fast forward to a couple days later when we're ready to go test out the new bikes. When I tell you the disappointment and anger we felt when we got on and the bikes needed to be worked on. I couldn't get my bike to get into 2nd for the life of me. My high gears sounded horrible, like they were really unhappy. My breaks needed adjusting too as they barely worked. My husbands bike had similar problems although his breaks were fine. So, brand new $1800 bikes needed to be fixed before we could even go for a ride. We didnt even get to go for a ride that day because fixing the bikes took too long. Had we known we would have had to use the service plan they tried upselling us immediately upon purchase, we would have gone somewhere else. They had the bikes in the back for 45 mins to put on kickstands and skipped the adjustments or what happened back there?? I feel like the salesman heard my husband say "I'm sick of fixing bikes" and thought he could get the service plan sale out of him.My husband had some friends with the day he bought bikes. They ended up going to the Brookfield location and had a completely different sales experience. Her salesman had her ride her new bike in the parking lot to do all adjustments and make sure her bike was good to go after the sale. If it wasn't for her telling me about her experience at the Brookfield store, I'd be boycotting all wheel and sprockets.
May 13, 2025 路 Ericka KleinThis place is awesome! Me and my friend always come here there employees are very helpful! Whenever I come in with a bike problem, they鈥檒l fix it in a jiffy! And if it鈥檚 not too bad they will do it for free! When I came in after crashing on my bike I thought it would be bad but with their incredible help they told me all it was was a frayed wire missing the cap and they fixed it on the spot for free!
Apr 16, 2025 路 Sam Aune
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