Bullseye Bicycle Introduce
Welcome to Bullseye Bicycle, a trusted name in the North Carolina cycling community. Located right here in Durham, Bullseye Bicycle isn't just a bike shop; it's a hub for cyclists of all levels, from seasoned trail riders to those just starting their journey on two wheels. When you're looking for a reliable place to purchase a new bicycle, get your current ride expertly serviced, or simply seek knowledgeable advice from passionate cycling enthusiasts, Bullseye Bicycle stands out as a premier destination. They are dedicated to fostering a love for cycling across the region, providing top-notch products and services with a friendly, approachable demeanor that sets them apart from the rest. Their commitment to customer satisfaction and their deep understanding of cycling needs make them an invaluable resource for anyone in the North Carolina area looking to enhance their biking experience.
Situated conveniently at 102 Morris St, Durham, NC 27701, Bullseye Bicycle boasts a prime location that makes it easily accessible for residents throughout Durham and the surrounding North Carolina communities. Whether you're coming from downtown, the suburbs, or even a neighboring town, finding their storefront is straightforward. The Morris Street address places them right in a vibrant part of Durham, often surrounded by other local businesses, making it a convenient stop during your errands or a dedicated trip. Ample parking options in the vicinity ensure that visiting the shop, even with a bike in tow, is hassle-free. Their central location not only serves the immediate Durham community but also provides a welcoming destination for cyclists from Chapel Hill, Raleigh, and beyond, establishing Bullseye Bicycle as a regional cornerstone for all things cycling.
Bullseye Bicycle offers a comprehensive range of services designed to meet every cyclist's needs. Their commitment to quality and customer satisfaction is evident in every service they provide. Here's a look at what you can expect:
- Expert Bicycle Overhauls: For those bikes that have seen many miles or been in storage, Bullseye Bicycle can bring them back to life. As one customer noted, after years of delay, their favorite bike received a "wonderful overhaul," enabling them to get back on the single tracks after a three-year hiatus.
- Comprehensive Bike Maintenance: Beyond major overhauls, they handle all aspects of regular bicycle maintenance. This includes routine tune-ups, adjustments, and preventative care to keep your bike running smoothly and safely.
- Specialized Repair Services: No repair is too big or too small. Their skilled mechanics are adept at addressing a wide array of issues. Recent customer experiences highlight their proficiency in "bearing service, a headset installation, a spoke replacement, and some minor other fixes," all performed quickly and to the "utmost satisfaction."
- Component Installation and Upgrades: Whether you're looking to replace worn-out parts or upgrade to higher-performance components, the team at Bullseye Bicycle can expertly install new headsets, gears, brakes, and more, ensuring optimal functionality.
- Diagnostic and Troubleshooting: If you're experiencing an unusual sound, a shifting issue, or an unknown problem with your bike, the mechanics can diagnose the issue accurately and recommend the most effective solution.
- New Bicycle Sales: While specific inventory isn't detailed, a full-service bicycle store like Bullseye Bicycle typically offers a curated selection of new bicycles across various categories, from road bikes and mountain bikes to hybrids and electric bikes, catering to diverse riding preferences.
- Accessory and Gear Sales: Expect to find a range of cycling accessories, including helmets, lights, locks, pumps, and apparel, to enhance your riding experience and safety.
Bullseye Bicycle distinguishes itself through several key features and highlights that resonate deeply with local cyclists. These aspects contribute to their reputation as a beloved and reliable fixture in the North Carolina biking scene:
- Unmatched Professionalism and Approachability: A recurring theme in customer feedback is the team's friendly and welcoming demeanor. Unlike some perceptions of bike mechanics being "rather unapproachable and belittling," the staff at Bullseye, particularly Tyler and Dave, are highlighted as "definitely a great example for how a bike shop experience could and should be." This focus on approachable, respectful service creates a comfortable environment for all customers.
- Exceptional Workmanship and Attention to Detail: Customers consistently praise the quality of their repairs and service. The work is described as "impeccable," with repairs performed "quickly and the results are to utmost satisfaction." This commitment to high standards ensures that bikes leave the shop in optimal condition.
- Clear and Effective Communication: The team at Bullseye Bicycle excels in keeping customers informed. Their "communication is great," ensuring that customers understand the issues with their bikes, the proposed solutions, and the progress of their repairs. This transparency builds trust and confidence.
- Passionate and Knowledgeable Team: The staff are not just mechanics; they are genuine cycling enthusiasts. Their deep knowledge of bicycles, riding styles, and local trails allows them to provide insightful advice and tailored recommendations, whether you're buying a new bike or troubleshooting an existing one.
- A Welcoming Atmosphere for All: Bullseye Bicycle cultivates an inclusive environment. Regardless of your experience level or the complexity of your bike's issue, you'll find a team ready to assist with patience and expertise. This welcoming attitude is crucial for encouraging more people to embrace cycling.
- Unique Added Value – Craft Beer Selection: For those who appreciate a good brew, a delightful and unexpected highlight is their selection of beers. As one satisfied customer enthused, "And if you’re into beer, they have quite a selection of beers as well!" This unique offering adds to the friendly and community-oriented vibe of the shop.
You can easily reach Bullseye Bicycle and experience their exceptional service. Their physical address is: 102 Morris St, Durham, NC 27701, USA. For direct inquiries or to schedule a service, you can contact them by phone at (919) 438-3883. For mobile users or international callers, the full mobile number is +1 919-438-3883. These contact details provide convenient ways to get in touch with the friendly and professional team at Bullseye Bicycle.
For locals in North Carolina, Bullseye Bicycle is more than just a place to buy or fix a bike; it's an integral part of the cycling community. Their unwavering commitment to providing exceptional service, coupled with a genuinely friendly and approachable staff, makes them an ideal choice. Dave, Tyler, and the entire team consistently receive high praise for their impeccable work, clear communication, and ability to make every customer feel valued, regardless of their bike knowledge. Whether you're a seasoned rider needing a complex repair, a casual cyclist looking for routine maintenance, or a newcomer eager to explore the world of biking, Bullseye Bicycle offers the expertise and welcoming atmosphere you need. Their understanding that a bike shop experience should be supportive, not belittling, resonates deeply with many, establishing a level of trust and comfort that is hard to find. When you choose Bullseye Bicycle, you're not just getting a service; you're becoming part of a community that truly cares about your cycling journey, making it the perfect local destination for all your bicycle needs.
Bullseye Bicycle Photos










Bullseye Bicycle Location
Bullseye Bicycle
102 Morris St, Durham, NC 27701, USA
Bullseye Bicycle Reviews
Dave and his team are the best. After years of “I’ll do it next week” I finally gave them my favorite bike and they performed a wonderful overhaul, getting on the single tracks after a 3 year hiatus.
May 02, 2025 · David RohwerI usually avoid bike shops and do my own maintenance as I find that most bike mechanics have the tendency of being rather unapproachable and belittling – I’d prefer having my problem addressed instead of being told what a failure I am for having this problem in the first place.The folks at Bullseye, however, are definitely a great example for how a bike shop experience could and should be. Tyler and his team are very helpful and attentive, their work is impeccable, and their communication is great.I had my bikes in for a bearing service, a headset installation, a spoke replacement, and some minor other fixes, and all the repairs were performed quickly and the results are to my utmost satisfaction.Great guys, great experience, I cannot recommend this shop highly enough. And if you’re into beer, they have quite a selection of beers as well!
Apr 27, 2025 · Felix LennertThis place rocks. They’re so knowledgeable and have absolutely zero interest in making you pay for anymore than exactly what you need. That’s been consistent across every visit for me regardless of who I happen to be dropping off my bike with. That’s such a stark difference from other shops in the area I used to frequent.
Jun 06, 2025 · Alex MullinsI love these folks. In 2022 Tyler set me up with a flyweight hybrid who has been a loyal companion on many adventures. In 2025 an unexpected event left Fly needing parts. He sorted this out at a massive discount and with a lot of support for my preferences. Gave her a wax and polish too. Cannot say enough good things. Honestly brings tears to my eyes, the fact that this small, friendly, genuinely good-hearted bike store exists. One of Durham's pearls. Live long and prosper. I will send as many cyclists your way as I can. Fly sends fond regards!
Apr 20, 2025 · Nadeesha PereraThe best bike shop in the area! Wonderful team who are all *so* knowledgeable that it blows my mind, yet are welcoming to bike newbies like myself. I love coming here and often recommend Bullseye to all my friends with bike needs!
Apr 06, 2025 · Anna Lobastova
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